“1. Briefly describe three (3) different ideas you have had for an entrepreneurial venture.Feel
free to use the winery start up concept as your idea that we are discussing in
the weekly forums, or some other idea you prefer.
Is the venture a product, service, or combination?
Who is your target market? Is the market local, regional,
national, or international?
Use credible sources and research to support and explain.

2. What are the benefits (tangible and intangible) for your
customer?
How does each idea fill a “”gap”” in the market or take
advantage of a growing trend?
Use credible sources and research to support and explain.

Make sure you format your papers in proper APA
6th. Be sure to properly cite your sources inside your text using APA 6th
citations rules as well as proper APA referencing guidelines in your
References (bibliography) section at the end of your papers.

Writing
a good business paper is different from writing an English composition. A
business reader wants to:

look at the paper and quickly
recognize the issues(s) being addressed to determine their
interest. Next,
they want to see well
documented facts (research, not opinions) explaining each issue. Next,
they want analysis, i.e. your
synthesis of the facts you’ve researched as they apply to the issues being
analyzed. And, finally,
they want your actionable
recommendations and conclusions.

Its
a very good idea to include some relevant statistics in your analysis. For
example, if you said a certain company was showing declining sales, market
share and/or profitability, insert a Word Table or Graph showing some statistics
that support your assertion. Always explain why a table, Graph or graphic has
been included. Don’t overdo it, but this will add credibility and
interest to your analysis.

Leave out the flowery language often found in English composition. Make your
business writings precise, focused and brief. And use straightforward language,
try to avoid excessive use of technical jargon (I know, sometimes its
necessary) and acronyms (unless you spell out the meaning the first time you
introduce them). In short, make it as easy as possible for them to read and
understand it. Reread and rewrite until your paper is perfectly clear to
you. Then you might want to ask someone else to read it and see if they
understand it (no that’s not cheating).

A good thing to keep in mind is that you are writing a business paper at the
request of a colleague, your boss, a customer, supplier, partner, etc. So they
might readily understand the context of your paper. But what if they hand the
paper to someone else like their boss (happens). Will they understand the
context – in other words “”…why was I given this and why should I read
it?””. By repeating the assignment at the very beginning and clearly
organizing/formatting your paper it should be clear to anyone who happens to
wind up looking at it.

So now think about who’s your audience for these written homework assignments?
Why, its me, of course. And I want the same thing other business readers
want. Tell me immediately what the paper is about (can be done by simply
paraphrasing the assignment – but doesn’t count toward the specified word count
– sorry). If the assignment has multiple parts, tell me you are going to
address all of them. Then start presenting your research and analysis of each
issue raised in the assignment. Remember different readers might only be
interested in certain issues but not all, so make it easy for them to find the
section they want to read. The easiest way to do this is use subheadings
for each section of your paper and address only one of the questions in the
assignment in each section.

This probably sounds challenging to many of you. So here is a tip.
Use a template like the one below on every business paper (you can use this one
or develop your own). Its may not seem creative, but that’s not the
purpose of most good business papers. KISS is a good rule of thumb in business
writing.

1. Briefly describe three (3) different ideas you have had for an
entrepreneurial venture.Feel
free to use the winery start up concept as your idea that we are discussing in
the weekly forums, or some other idea you prefer.Is the venture a product, service, or combination? Who is your target market? Is the market local, regional,
national, or international? Use credible sources and research to support and explain. 2. What are the benefits (tangible and intangible) for your
customer?How does each idea fill a “”gap”” in the market or take
advantage of a growing trend?Use credible sources and research to support and explain. Make sure you format your papers in proper APA
6th. Be sure to properly cite your sources inside your text using APA 6th
citations rules as well as proper APA referencing guidelines in your
References (bibliography) section at the end of your papers.Writing
a good business paper is different from writing an English composition. A
business reader wants to:Its
a very good idea to include some relevant statistics in your analysis. For
example, if you said a certain company was showing declining sales, market
share and/or profitability, insert a Word Table or Graph showing some statistics
that support your assertion. Always explain why a table, Graph or graphic has
been included. Don’t overdo it, but this will add credibility and
interest to your analysis.
Leave out the flowery language often found in English composition. Make your
business writings precise, focused and brief. And use straightforward language,
try to avoid excessive use of technical jargon (I know, sometimes its
necessary) and acronyms (unless you spell out the meaning the first time you
introduce them). In short, make it as easy as possible for them to read and
understand it. Reread and rewrite until your paper is perfectly clear to
you. Then you might want to ask someone else to read it and see if they
understand it (no that’s not cheating).

A good thing to keep in mind is that you are writing a business paper at the
request of a colleague, your boss, a customer, supplier, partner, etc. So they
might readily understand the context of your paper. But what if they hand the
paper to someone else like their boss (happens). Will they understand the
context – in other words “”…why was I given this and why should I read
it?””. By repeating the assignment at the very beginning and clearly
organizing/formatting your paper it should be clear to anyone who happens to
wind up looking at it.

So now think about who’s your audience for these written homework assignments?
Why, its me, of course. And I want the same thing other business readers
want. Tell me immediately what the paper is about (can be done by simply
paraphrasing the assignment – but doesn’t count toward the specified word count
– sorry). If the assignment has multiple parts, tell me you are going to
address all of them. Then start presenting your research and analysis of each
issue raised in the assignment. Remember different readers might only be
interested in certain issues but not all, so make it easy for them to find the
section they want to read. The easiest way to do this is use subheadings
for each section of your paper and address only one of the questions in the
assignment in each section.

This probably sounds challenging to many of you. So here is a tip.
Use a template like the one below on every business paper (you can use this one
or develop your own). Its may not seem creative, but that’s not the
purpose of most good business papers. KISS is a good rule of thumb in business
writing.”