QuestionCase StudyA business owner of a small jewelry store ‘Eye of the Jewel’, (focusing on unique and hand made jewellery), approaches you about broadening their business through an online presence and potentially sourcing materials and selling their products online. Selling online is not their complete focus but a direction they ultimately wish to pursue.They currently operate completely offline except for an email address that customers occasionally email with custom made jewellery enquires. They are currently quite successful but wish to expand without losing their unique and ‘handmade’ image.Required:Write a report stating the various options available to the business owner and elements they need to consider in creating an online presence that will benefit their business.Within this analysis, consider all the facets learned including (but not limited to): online marketplaces, portals, payment mechanisms, security, social commerce and legal considerations.Finally based on your analysis conclude with what you consider an appropriate first set of steps toward creating an online presence and how this may fit within wider business/strategic goals.RationaleThe objectives of this assignment are to allow you to : Evaluate applications of electronic commerce in an organisation and analyse the barriers to successful implementation of these technologies Identify the effects of technology on business results and measure the contribution of technology to firm performance discuss electronic commerce planning processes and the managerial and organisational contingencies affecting the relationship between technology and the organization

.QuestionCase StudyA business owner of a small jewellery store ‘Eye of the Jewel’, (focusing on unique and hand made jewellery), approaches you about broadening their business through an online presence and potentially sourcing materials and selling their products online. Selling online is not their complete focus but a direction they ultimately wish to pursue.They currently operate completely offline except for an email address that customers occasionally email with custom made jewellery enquires. They are currently quite successful but wish to expand without losing their unique and ‘handmade’ image.Required:Write a report stating the various options available to the business owner and elements they need to consider in creating an online presence that will benefit their business.Within this analysis, consider all the facets learned including (but not limited to): online marketplaces, portals, payment mechanisms, security, social commerce and legal considerations.Finally based on your analysis conclude with what you consider an appropriate first set of steps toward creating an online presence and how this may fit within wider business/strategic goals.RationaleThe objectives of this assignment are to allow you to :