“Unit II Project
Conduct an online search to select an Internet retailer of
your choice. Once you select the retailer, please complete the following profile making sure to fully
elaborate on each section. Please use at least one or more additional
sources besides the e-tailers web site
in order to complete the company profile. This assignment is worth a total of
100 points.
1. CompanyName/URL/Web Site Address (10 pts.)
2. Provide a detailed description of the goods and services
provided. (15 pts.)
3. Provide a detailed description of their business model
(what method the company uses to generate income).
(15 pts.)
4. Provide a detailed description of the advertising
strategies the company uses (i.e., live chat, banner ads, e-mail list) in order to entice customers to
come back. (15 pts.)
5. Describe the features of the web site that allow you to
search for different products within that e-tailers web site. How easy are they to use? (10 pts.)
6. What do you like about the web site, and what are some
things that could use improvement? (10 pts.)
7. What, if any, consumer decision support functions are in
place for supporting the specific decisions of the
consumer? (15 pts.)
8. Correct spelling and grammar and appropriate use of APA
formatting (10pts.)Unit II Project Conduct an online search to select an Internet retailer of
your choice. Once you select the retailer, please complete the following profile making sure to fully
elaborate on each section. Please use at least one or more additional
sources besides the e-tailers web site
in order to complete the company profile. This assignment is worth a total of
100 points.1. CompanyName/URL/Web Site Address (10 pts.)2. Provide a detailed description of the goods and services
provided. (15 pts.)3. Provide a detailed description of their business model
(what method the company uses to generate income).(15 pts.)4. Provide a detailed description of the advertising
strategies the company uses (i.e., live chat, banner ads, e-mail list) in order to entice customers to
come back. (15 pts.)5. Describe the features of the web site that allow you to
search for different products within that e-tailers web site. How easy are they to use? (10 pts.)6. What do you like about the web site, and what are some
things that could use improvement? (10 pts.)7. What, if any, consumer decision support functions are in
place for supporting the specific decisions of theconsumer? (15 pts.)8. Correct spelling and grammar and appropriate use of APA
formatting (10pts.)”