Must be 600 words, APA format

As you close your weekly meeting with Deborah, she says, ‘There are some very good ideas here. I would like to see you continue with a global marketing plan. We need more concrete analysis and data for the presentation. Get your team to work.€
After your meeting with Deborah, you briefly meet with your team to discuss moving toward a more formal analysis.
€œTiffany and Mike, we need to provide a more detailed analysis,’ you explain.€œYou’ve done a great job so far looking at what resources we need and potential countries, but we need to really dig deeper on this.€
Tiffany nods her head in agreement. ‘Definitely,’ she says.€œWe need to look at some internal variables as well as political, environmental, sociocultural, and technological environments of the countries that we are considering.€
Mike interjects, ‘Well, that’s something we should consider, but it’s not the only way to analyze this type of project. This is such a big decision, and we need to give as much information as we can.€
You reply, ‘Great point, Mike. We should look at this from a couple of different angles.€
The next stepin your strategic marketing plan is to determine the tools that are needed to conduct an analysis of the industry and competitors. Complete the following:

What are the best tools to use in this situation?

Provide a brief summary of at least 2 of these tools.

Why do you think these are the best ways to analyze the market?
How will you use these tools in your plan?