10) Recommend Annual Marketing Plan
Describe the key promotional elements of the marketing plan: recommended timing, and present annual marketing calendar. Make sure the product is the HERO! Use brand strategy and bring the benefit / reason why to life!

11) Marketing Budget
Create a projected annual marketing budget — marketing costs. Be specific. Everything in your plan needs to be itemized here. (Make this the far right column on your marketing plan grid (see above).
12) Financial Analytics
Perform modeling / analysis to justify your spending recommendations. Cost / benefit; breakeven analysis.
Remember, the objective here is to create a document by which you lead the audience through your thinking – from consumer insights to the plan itself – to arrive at thoughtful, well-articulated, and DATA-SUPPORTED plans!