IHP 510 Module Six Worksheet
First, review the required text readings for Module Six and revisit your posts and response posts to the Module Five discussion. In addition, review the website Missouri Department of Health and Senior Services and complete the following:

· Select three target markets/demographics from the following:

· low-income Hispanic population

· low income African American population

· low income white population

· low income African American population

· middle income Asian American

· middle income Hispanic population

· affluent white population

· Select one department, program, or service from the Missouri Department of Health and Senior Services.

· Prioritize your target markets/demographics as Priority One, Priority Two, and Priority Three based on the particular program or initiative you selected.

· Identify the marketing technique you will use for each priority (use one traditional, one social media, and one other).

· Briefly discuss your prioritization of the marketing techniques that you chose. Be sure to address how your communication and marketing strategies align with the department’s/program’s/service’s mission, vision, and values.

Please see the example below.

Note: For the follow-up worksheet task in Module Eight, you will complete a basic budget for implementing the marketing strategies you develop here.

Example

Priority One

Target Market/Demographic: White, low-income

Department/Program/Service: Oral Health

Marketing Technique: Television Commercial(s)

Discussion: Within at least three paragraphs, explain why you selected this particular population as your first priority, why you selected this particular program, and discuss the marketing technique you propose to target this particular demographic. Also, explain how your advertising campaign aligns with the department’s mission, vision, and values.

Priority One

Target Market and Demographic:

Department/Program/Service:

Marketing Technique:

Discussion:

Priority Two

Target Market and Demographic:

Department/Program/Service:

Marketing Technique:

Discussion:

Priority Three

Target market and demographic:

Department/Program:

Marketing technique:

Discussion: