Project OverviewIn this course project, you will play the role of an MIS consultant for an online grocery store. You will address the necessary information technology needs and projects that the company must undertake to be successful.For your project, you will need to choose one of the following companies:Peapod.com – www.peapod.comSafeway.com – www.shop.safeway.comBoth online stores will require you to put in a zip code to browse their website. You will need to “browse as a guest.” Before browsing as a guest, you will need to type in a zip code. Please use the following zip codes:For Peapod, use – 60446For Safeway, use – 90210Case Study Please read the following case study before you begin your project.Online GroceriesThis week for your project, you will provide advice on how your client can best market to their customers and optimize their website. We chose the Peapod company.In a minimum of 3 full pages, provide a report that includes the following:How might the company build more of an online presence”Analysis of their website. What was favorable about their website? What are some of their website attributes that customers may find unappealing?Recommendations for data that they should capture to help with their online conversions (sales) and why.Discuss how the business would benefit from adding a company-sponsored blog to their website.Include an APA formatted title page.Include an APA formatted reference page with at least 3 credible sources – with 1 source being from an academic journal (academic journals can be accessed through databases listed on the Rasmussen Library and Learning Services page)*Remember to use proper tone in your paper. You are speaking from a “consultant” point of view. Your audience is the Leadership Team for the online grocery store.*Make sure to write your paper utilizing proper APA formatting guidelines, and to include an APA formatted title page. Use NoodleBib to document your sources and to complete your APA formatted reference page and in-text citations.*Grammar, spelling, and the layout of your essay will also be taken into account when grading this assignment.RubricTotal Points Possible100Insufficient/Not EvidentProgressingCompetentExemplaryEarned PointsDiscussed how the company would build more of an online presence(15 Max Point Value)(0-5 pts.) Content was not included or incomplete, and/or extremely inaccurate(6-10 pts.) Question is only partially addressed: Content shows a basic understanding of key ideas, yet includes some inaccuracies(11-13 pts.) Question is mostly addressed; Content meets criteria with minimal errors, is accurate and shows a clear understanding through appropriate examples and explanations.(14-15 pts.) Question is fully and accurately addressed.Content meets or exceeds criteria, is accurate and shows an extraordinary understanding through rich examples and explanationsDiscuss how the business would benefit from adding a company-sponsored blog to their website (20 Max Point Value)(0-5 pts.) Content was not included or incomplete, and/or extremely inaccurate.(6-11 pts.) Question is only partially addressed: Content shows a basic understanding of key ideas, yet includes some inaccuracies(12-15 pts.) Question is mostly addressed; Content meets criteria with minimal errors, is accurate and shows a clear understanding through appropriate examples and explanations(16-20 pts.) Question is fully and accurately addressed.Content meets or exceeds criteria, is accurate and shows an extraordinary understanding through rich examples and explanationsPaper meets minimum 3 page length requirement. Included an APA formatted title page(5 Max Point Value)(0pts.)Paper not submitted. No title page submitted.(1-2pts.) Paper is less than 1page long and/ or no APA title page provided.(3-4pts.)Paper is less than 3 pages long, but at least 2 and/or no APA title page provided.(5 pts.)Paper is a minimum of 3 pages long. APA formatted title page providedDemonstrates effective usage of English grammar and mechanics. (5 Max Point Value)(0pts.)More than 10 errors in English grammar and mechanics observed. (1-2pts.) 6-10 errors in English grammar and mechanics.(3-4 pts.)3-5 errors in English grammar and mechanics.(5 pts.)0-2 errors in English grammar and mechanics.Transferrable SkillsCommunication:Used proper tone in paper. Spoke from a “consultant” point of view. Kept in mind that audience was the Leadership Team for the online grocery store (5 Max Point Value)(0pts.) Did not use proper tone and did not structure paper according to proper audience. (__1-2_pts.) Used proper tone somewhat, but paper wasn’t fully structured properly with audience in mind. (__3-4_pts.) Used proper tone mostly. Paper mostly structured properly according to stated audience. (_5_pts.) Used proper tone. Paper structured properly according to stated audience. Digital Fluency: Analysis of their website. What was favorable about their website? What are some of their website attributes that customers may find unappealing? (20 Max Point Value)(0-5 pts.) Content was not included or incomplete, and/or extremely inaccurate.(6-11 pts.) Question is only partially addressed: Content shows a basic understanding of key ideas, yet includes some inaccuracies(12-15 pts.) Question is mostly addressed; Content meets criteria with minimal errors, is accurate and shows a clear understanding through appropriate examples and explanations(16-20 pts.) Question is fully and accurately addressed.Content meets or exceeds criteria, is accurate and shows an extraordinary understanding through rich examples and explanationsDigital Fluency: Recommendations for data that they should capture to help with their online conversions (sales) and why. (20 Max Point Value)(0-5 pts.) Content was not included or incomplete, and/or extremely inaccurate.(6-11 pts.) Question is only partially addressed: Content shows a basic understanding of key ideas, yet includes some inaccuracies(12-15 pts.) Question is mostly addressed; Content meets criteria with minimal errors, is accurate and shows a clear understanding through appropriate examples and explanations(16-20 pts.) Question is fully and accurately addressed.Content meets or exceeds criteria, is accurate and shows an extraordinary understanding through rich examples and explanationsInformation Literacy: Included a minimum of 2 credible sources for research, with 1 being an academic source, such as a book or an academic scholarly journal (5 Max Point Value).(0pts.)No sources were submitted(1-2pts.) Less than 2sources and/or sources are not credible. Missing 1scholarly sources(3-4 pts.)2 credible sources were submitted, but 1 was not a scholarly source(5 pts.)Included a minimum of 2 credible sources for research, with 1 being an academic source, such as a book or an academic scholarly journalInformation Literacy: Use APA documentation style to cite sources. (5 Max Point Value)(0pts.)No elements of APA formatting used.(__1-2_pts.) Some elements of APA formatting used.(__3-4_pts.) Most elements of APA formatting used.(_5_pts.) All required elements of APA formatting are used.