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Global Business Plan

Global Business Plan

GLOBAL BUSINESS PLAN – FINAL SCREENING
For this file, please insert the GBP portion that you prepared during the semester, if there is one. For example, the Trade one will he inserted in the Basic Needs section. Then add a summary that includes the items indicated by the bullet points. The summary might just be 4-5 sentences, might be longer, just make sure to make your case relative to that section. May also include Tables or Figures, just make sure to cite each one.
(I will expect to see a specific group member ‘s name next to each section. Who was specifically responsible for which portion? Everyone contributes as equally as possible.)
1. Introduction – A basic introduction to your country.
2. Basic Needs
a. Basic Need Potential – does the country have a need for the product or service you are considering.
b. Foreign Trade – Summarize the imports for your country. You may use www.ita.doc or use the FT900, a Department of Commerce report, to help you in this information.
3. Financial & Economic Factors
a. Market Indicators – Size of potential target market, potential growth rate
b. Market Factors – Estimation by analogy. Use what you can find in the economy to support your idea.

4. Political & Legal Forces
a. Entry Barriers – What did you find regarding import barriers such as quotas or tariffs?
b. Political Stability – How solid the leadership?
5. Sociocultural Forces
a. What kind of culture is in place? Will that culture embrace your product/service?
6. Competitive Forces
a. How many are there? How big are they? What is the market share distribution? How does their marketing do?
4. Final Selection – This is the conclusion. All things considered, why do you believe that your product or service is right for your country.
APA formatting. Times New Roman, 12 point font, one inch margins, double-spaced.
(References page is crucial for this activity!)

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