Assessment 2: Case Study and Presentation
Due date: Week 6
Group/individual: Group
Word count/ Time provided: 3000 words
Weighting: 30%
Unit Learning Outcomes: ULO-1, ULO-2, ULO-3, ULO-4
SystemTech Case Study Background
SystemTech is an Australia-based travel agency that specializes in the rental of high-quality selfcatering accommodation in Australia. For the summer months, it offers a wide selection of gîtes (holiday cottages) and, for the winter, apartments and chalets in various ski resorts. The company was founded by three friends who still own it, Emeka Steven, Daniel Okw and Ric Nelson, and the company has been in business since 2000. It has grown rapidly to achieve a turnover of some AU$25.75 million per annum and employs more than 170 staff at three offices, one in the Greater Sydney area, one in Melbourne and one in Melbourne. SystemTech has a website, but it is not functionally effective. SystemTech currently uses three main sales channels:
· Direct selling to customers through mailshots of its brochures and customer support centres (60 per cent of sales).
· Sales via high street travel agents (22 per cent of sales).
· Sales via phone calls (18 per cent of sales)
However, the company is aware from press coverage and from surveys on its own customers that there is a growing public demand to be able to book holidays via the internet. This is particularly true as its customers are precisely the sort of people who are ‘net aware’. SystemTech does have a website, but this is just its latest brochure in electronic format, and it does not have links to up-to- date availability data or the facilities for customers to make secure bookings online. Consequently, SystemTech has decided to implement a new internet-based booking system. This will be linked to its existing computerized booking system, which contains data on the availability of properties, and to its customer database as well as having secure links over which credit card data can be received. In
Assessment Details:
As a project management student at APIC, you are required to perform tasks and answer the following questions:
1. Draw the SystemTech’s IT project organizational chart that will be implementing the project?
2. What is the IT Project Management structure (functional, project and matrix)? Explain.
3. What is the Project Proposal Life Cycle? Who is involved and how in the Cycle?
4. Who are the stakeholders involved in the Information System Development project?
5. How you would you describe the Initiating and Planning Information System Project Management Process Groups in relation to the Project Management Knowledge Areas?
6. Provide a SWOT analysis of the Information System Development project.
Two documents should be submitted:
1. MS Word document. You must follow the Harvard style sources references.
2. MS Power Point presentation (up to 20 slides), One submission for each group
In your work on the assignment you need to use the following sources:
· SBM4305 Lecture Notes
· The prescribed textbook (Schwalbe 2018)
Please remember that this is a practical assessment and you are NOT required to write any general information, definitions and references to another books and articles. These items will not be marked.