During Week 1, we will explore the concept of strategy and how organizations can use strategic planning. We will also examine strategic development and its implications for the various planning processes (strategic, business, and marketing). Finally, we will review the competitive marketplace, including an overview of factors that may affect environmental trends.
Your Learning Objectives for the Week:

Examine and apply business strategies necessary to define and grow a healthcare organization.
Analyze the psychological influences and stages involved in a consumer’s decision-making process and factors influencing and maintaining consumer loyalty.
Summarize the characteristics of successful service and apply these characteristics to a marketing plan for a healthcare organization.