Think about the last new product (e.g., a smart phone) you bought.
Answer the following:
How do you think its success will be affected by the five characteristics of innovation: relative advantage, compatibility, complexity, divisibility, and communicability?
Relativity – How superior or important is the innovation?
Compatibility – Does it match your value and experience?
Complexity – How difficult is it to use or understand?
Divisibility – The degree to which it can be tried on a limited basis.
Communicability – Can the benefits be seen and communicated?
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Note: Estimating a full page response – single spaced