Business & Finance Anavilhanas Jungle Lodge In The Amazon Rainforest In Brazil Marketing Plan The nature of this task involves a thorough business type analysis of thebrand or firm that you choose. Since the product/service is unique and out ofthe box, your analysis will likely uncover a series of reasons and orcircumstances that led to its current state (mission / values / vision). Go toyour firm’s website and/or any necessary library resources and answer thefollowing questions. Firm name: Anavilhanas Jungle Lodge in the Amazon Rainforest in Brazil
1.Do you see evidence of growth strategies, new products? Evaluate and Explain. 2.Describe the external environment variables (e.g.,economic, technological, sociocultural etc) would affect your firm and itsstrategy? How? Be specific and be sure to include all componentsof the external environment. Knowingthat the hospitality, tourism and service industries are the first to beaffected in an economic downturn, how will the economy impact your firm? What doesyour firm do to handle, respond and or anticipate these potential threats?