Directions 
· Your answers should show familiarity with the text and topics being covered in the unit.
· Displays an exceptional familiarity with the text and topics and utilizes text//PowerPoint references.
· Exceptional depth and breadth of responses (150 plus words/question)
· Responses should be free of typographical, spelling, and grammar errors.
· Describe 3 selling strategies needed to achieve the desired customer relationship
· Describe steps that companies take to ensure ethical sales activities
· Illustrate the value of customer loyalty.
· Create the components of a successful loyalty program
· ULO Design a customer satisfaction measurement system.