Online Exam 8
   
Question 1
E-business managers need to determine to what extent they wish to monitor their employee’s online activities. The underlying goal of these monitoring activities is to:
Question options:
  

eliminate waste.
 

identify noncompliance.
 

increase productivity.
 

ensure employees do not use the   Internet.
 
Question 2
Technological measures to protect against security threats include all of the following EXCEPT:
Question options:
  

firewalls.
 

encryption.
 

security codes.
 

VPNs.
 
Question 3
__________ refers to security threats such as viruses, worms, or Trojan horses.
Question options:
  

Phishing
 

Hacking
 

Cyber-vandalism
 

Malicious code
 
Question 4
There are three key areas to consider when reviewing the ethical issues, privacy concerns, and security risks related to e-business. They include all of the following EXCEPT:
Question options:
  

individual.
 

business.
 

society.
 

policy.
 
Question 5
Today, there are three primary revenue models for delivering content. Which of the following is NOT one of them?
Question options:
  

Subscription
 

Online search
 

A la carte
 

Advertising-supported
 
Question 6
Typically, __________ refer to higher values such as freedom, privacy, or protection of property.
Question options:
  

higher order values
 

ethical conflicts
 

moral dilemmas
 

personal dilemmas
 
Question 7
Some of the various Internet-related trademark issues include all of the following EXCEPT:
Question options:
  

cybersquatting.
 

spamming.
 

linking.
 

framing.
 
Question 8
To leverage __________, you need to find ways in which your product or service becomes more valuable for customers as the overall number of customers increases.
Question options:
  

data-mining techniques
 

customizable websites
 

network effects
 

revenue structure
 
Question 9
Your cost structure dictates the types of revenues you need to generate in order to achieve the desired:
Question options:
  

consumer acceptance.
 

product positioning.
 

profitability.
 

economies of scale.
 
Question 10
Online newspapers have mostly relied on the __________ model, but in general, this revenue model has NOT proved sufficient to achieve stand-alone profitability.
Question options:
  

subscription
 

advertising business
 

revenue
 

mobile news
 
Question 11
Laws reflect __________, which in turn are based on fundamental ethical principles strongly held by individuals.
Question options:
  

social choices
 

individual interests
 

moral values
 

societal regulations
 
Question 12
The e-business strategy __________ provides a practical way to develop an e-business strategy.
Question options:
  

formulation roadmap
 

framework
 

process
 

analysis grid
 
Question 13
__________ law protects the expression, not the idea.
Question options:
  

Copyright
 

Patent
 

Trademark
 

Cyber
 
Question 14
In addition to a company extending product scope by itself, it can leverage __________ to establish partnerships with complementors.
Question options:
  

advertising campaigns
 

the Internet
 

customer relationships
 

supplier channels
 
Question 15
The three main ways society has chosen to protect __________ are with copyrights, patents, and trademarks.
Question options:
  

e-commerce
 

intellectual   property
 

innovations
 

customer data
 
Question 16
A __________ provides answers to “Where?” “How?” and “Why?”
Question options:
  

formulation roadmap
 

e-business strategy framework
 

mission statement
 

strategy plan
 
Question 17
__________ refers to deceptive attempts by third parties to obtain financial information for financial gain.
Question options:
  

Phishing
 

Hacking
 

Cyber-vandalism
 

Malicious code
 
Question 18
The alignment of a company’s physical-world strategy and its e-strategy requires strategic decisions to be made on all of the following issues EXCEPT:
Question options:
  

branding.
 

pricing.
 

product/service offering.
 

positioning.
 
Question 19
__________ help identify and distinguish goods in the marketplace. They play an important role in branding, yet e-commerce has created opportunities for mischievous behavior by violators.
Question options:
  

Trademarks
 

Patents
 

Copyrights
 

Brand logos
 
Question 20
On a very broad level, this question in a mission statement addresses the areas in which a firm wants to compete.
Question options:
  

When?
 

Where?
 

How?
 

Why?