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HCS 490 Discussion: Walk-in clinic, such as an urgent care facility

HCS 490 Discussion: Walk-in clinic, such as an urgent care facility

Select 1 of the following in your community or surrounding area:

Walk-in clinic, such as an urgent care facility
Retail clinic in your local grocery store or retail pharmacy
No-appointment physicians office

Research the market of this facility. Consider the following as you complete your research:

Demographics of the consumers who use the facility selected
The location of the facility selected
The marketing used to bring in consumers to the facility selected

Write a 700 word paper that analyzes the market perspective of the facility selected. Ensure you:

Describe the facility selected, including its location.
Analyze the demographics of the consumers who use the facility selected.
Include the cultural and generational demographics in your analysis.
Analyze the marketing approach used for the facility.
Consider the targeted audience of the facility based on the demographics of the consumers who use the facility.
Consider whether marketing techniques can be the same when marketing to different demographics.

Cite at least 1 reputable reference.

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