Unit IV Project BUS 4302-21.01.00-1A22-S1 Business Policy & Strategy 1

Unit IV Project Justin Erby

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BUS 4302-21.01.00-1A22-S1

Business Policy and Strategy

Unit IV Project BUS 4302-21.01.00-1A22-S1 Business Policy & Strategy 2

Description of the Selected Company, Products and Services

Macy’s, Inc. is one of the frontrunners in retailing of clothes and other apparel. It consists

of three major brands, including Bluemarcury, Bloomingdale, and Macy’s. Macy operates

websites, stores, and mobile applications (Bowman, 2019). It sells a wide range of clothes for kids,

women, men, and teenagers, home furnishings, cosmetics, and other consumer goods. The

corporation provides its services through the internet and outlet stores.

History of the Company

Macy’s was first started in 1929 by Rowland Hussey Macy. This happens shortly after

several failed retail ventures. The founder ventured into technological advancement that changed

the retail industry. He was the first retailer to endorse a woman Margaret Getchell to his business

as an executive. During this time, Macy was known doe its creative merchandising, where it

introduced tea bags and baked potatoes with multicoloured towels. It was also the first retailer to

sell liquor in New York City. In 1930, it became the world’s largest store, occupying over one

million square feet of retail space.

Analysis of the Company’s Strategy, Mission, and Organizational Structure

Macy’s Inc. vision is to become an international retailer that offers quality trademarks in its

stores through vibrant websites. Its mission is to increase sales for different products available

within the stores and maximize returns on investments. The company’s strategy includes localizing

the selling strategies to reach as many customers as possible, both online and offline (Bowman,

2019). Macy’s organizational structure comprises the CEO, the executive director, managers,

directors, supervisors, and the staff. The company is getting rid of its middle-level managers as a

way of restructuring its organizational structure. The structural changes will include store

managers instead of middle-level managers.

Mari Hadley
Need to cite historical, statistical, and informative data that is not the writer’s original thought throughout the paper.
Unit IV Project BUS 4302-21.01.00-1A22-S1 Business Policy & Strategy 3

What Does The Strategy, Mission, And Organizational Structure Say About The Company?

Macy’s strategy, mission, vision statements and organizational structure tell a lot about this

company. First, they help direct the company’s strategy towards success. Second, they provide the

goals and objectives that