Share a use case that you have found on the internet that showcases the impact online influencers had on an organization’s campaign. Clearly explain why you believe this is a good use case.  Week 5 Overview • Examine why online influencers are so important in effective digital public relations • List the three most important most important factors for identifying online influencers • Approach and engage with influencers • Develop an influencer map in support of your client’s public relations efforts 2 Why influencers are so important 3 The value of an influencer 4 The Three Rs to identify online influencers • Reach • Resonance • Relevance 5 To pay or not to pay? It depends. Really. 6 The traditional approach 7 The ‘always on’ approach 8 WIIFT 9 The importance of a good CTA What are you asking them to do? That’s the ‘CTA’ (Call to Action). If the WIIFT makes sense, the CTA will work. 10 The ‘ladder of engagement’ 11 Best practices 12 Measurement rules of thumb • • • • • A measurable objective is time-bound and quantifiable You must be able to tie it to business outcomes Don’t measure in a vacuum Measure consistently Measure only what matters 13 Developing your influencer map • • • • • What are the goals? Research and identify your influencers (use what you learned in the social listening portion) What’s the ask? Write your pitch Create your influencer matrix Any admin needs? 14 Purchase answer to see full attachment Tags: marketing New Approaches global brand massive changes reach out to customers Student has agreed that all tutoring, explanations, and answers provided by the tutor will be used to help in the learning process and in accordance with our company’shonor code & terms of service.

MLA In-Text Citations: The Basics

Guidelines for referring to the works of others in your text using MLA style are covered throughout the MLA Handbook and in chapter 7 of the MLA Style Manual. Both books provide extensive examples, so it’s a good idea to consult them if you want to become even more familiar with MLA guidelines or if you have a particular reference question.

BASIC IN-TEXT CITATION RULES

In MLA Style, referring to the works of others in your text is done using parenthetical citations. This method involves providing relevant source information in parentheses whenever a sentence uses a quotation or paraphrase. Usually, the simplest way to do this is to put all of the source information in parentheses at the end of the sentence (i.e., just before the period). However, as the examples below will illustrate, there are situations where it makes sense to put the parenthetical elsewhere in the sentence, or even to leave information out.

General Guidelines

• The source information required in a parenthetical citation depends (1) upon the source medium (e.g. print, web, DVD) and (2) upon the source’s entry on the Works Cited page.
• Any source information that you provide in-text must correspond to the source information on the Works Cited page. More specifically, whatever signal word or phrase you provide to your readers in the text must be the first thing that appears on the left-hand margin of the corresponding entry on the Works Cited page.

IN-TEXT CITATIONS: AUTHOR-PAGE STYLE

MLA format follows the author-page method of in-text citation. This means that the author’s last name and the page number(s) from which the quotation or paraphrase is taken must appear in the text, and a complete reference should appear on your Works Cited page. The author’s name may appear either in the sentence itself or in parentheses following the quotation or paraphrase, but the page number(s) should always appear in the parentheses, not in the text of your sentence. For example:

Wordsworth stated that Romantic poetry was marked by a “spontaneous overflow of powerful feelings” (263).

Romantic poetry is characterized by the “spontaneous overflow of powerful feelings” (Wordsworth 263).

Wordsworth extensively explored the role of emotion in the creative process (263).

Both citations in the examples above, (263) and (Wordsworth 263), tell readers that the information in the sentence can be located on page 263 of a work by an author named Wordsworth. If readers want more information about this source, they can turn to the Works Cited page, where, under the name of Wordsworth, they would find the following information:

Wordsworth, William. Lyrical Ballads. Oxford UP, 1967.

IN-TEXT CITATIONS FOR PRINT SOURCES WITH KNOWN AUTHOR

For print sources like books, magazines, scholarly journal articles, and newspapers, provide a signal word or phrase (usually the author’s last name) and a page number. If you provide the signal word/phrase in the sentence, you do not need to include it in the parenthetical citation.

Human beings have been described by Kenneth Burke as “symbol-using animals” (3).

Human beings have been described as “symbol-using animals” (Burke 3).

These examples must correspond to an entry that begins with Burke, which will be the first thing that appears on the left-hand margin of an entry on the Works Cited page:

Burke, Kenneth. Language as Symbolic Action: Essays on Life, Literature, and Method. University of California Press, 1966.