Individual Secondary Research — Youth Sports, Benefits of Sports, Sports & Civil Discourse, Coaching Youth Sports & Civil Discourse Campaign As your textbook discusses in Chapter 5, research is the first of four chapters that highlight the basic process of public relations activity, and it is the foundation of any communication effort. Research can be seen as both an “informal” and “formal” process of fact gathering. Entire texts and courses focus on research, but chapter five in your textbook gives a general orientation. Research, essentially, involves a formal listening process that gauges your key publics, relevant subject matter information, and industry and competitive trends. For this assignment you will be conducting secondary research that will inform the development of a communication campaign designed to create awareness and educate the public regarding Sports, the benefits of playing or being involved in Sports, and/or Civil Discourse and Sportsmanship in Sports. When considering what information to look for, think about gathering information from reputable sources that provides the following: Background on who is involved in youth sports, little leagues, involvement of kids, involvement of adults, sports people play, money spent, time involved, number of participants, etc. Health and Wellness Benefits of being involved in sports, being active, participating in exercise/team sports/individual sports. Appropriate sports for kids Coaching kids, best practices, how to talk to kids Risk factors associated with participating in sports Public attitudes toward sports. Facts related to issues with youth sports (i.e. bullying, civil discourse, costs, injuries, etc.) Reviews on past public health and youth-oriented sports-related campaigns…what has been done? What is being promoted or communicated? Focus of the campaigns, etc. Paper Requirements Section I: Background Report You will submit an individual paper reporting on the information you have obtained through your secondary research efforts. I highly recommend that you be strategic in your effort to gather background information. Organize your effort. Structure your paper in categories of information that will help you make sense of your knowledge issues related to youth sports and potential goals and strategies to develop a campaign that addresses a particular issue or opportunity related to youth sports. So, think about headings for the various sections of your paper. They could be something like: Youth Sports Facts, Participation in Youth Sports, Health Benefits of Participating in Youth Sports, Risk Factors Associated with participating in youth sports, issues related to participating in youth sports, previous Youth Sports-related Campaigns, etc. Section II: Recommendations For this section, you will make observations and draw conclusions based on the evidence you have uncovered and reported in Section I of this paper. The point of this section of the paper is for you to make recommendations about what should be focused on when it comes to youth sports, and what can be done to address the issue you have identified. Your recommendation should focus on a particular region or community such as Western North Carolina, Charlotte, Raleigh, etc. In writing this section, you will first need to outline various (potentially competing) courses of action to address issues you have identified and consider the positives and negatives to those courses of action. Then, you will make recommendations on what should be done with those recommendation being supported by your research. In recommending a solution, you should explain why your recommendation is best for addressing this issue in community you have chosen. Section III: Survey Questions In addition to secondary research, Chapter Five of your text also discusses primary research. While there are a variety of methods used to collect primary data, surveys are commonly used to help answer questions about your target audiences attitudes and motivations. In addition to the information gathered for the secondary research report, you will also write a survey designed to further understand the knowledge and attitudes the Western Carolina University community has toward mental health. The survey should include questions regarding the following: Basic Demographic Questions about the Community you are focusing on Demographics of the target audience and groups you would address Knowledge of youth sports issues in the community Knowledge of Ways to address the issues The final survey you write should include 15 total questions, with attitude questions being worded as statements that the respondent will rate from Strongly Disagree to Strongly Agree on a seven-point Likert scale. Minimum Guidelines: 8 to 10 pages Example Sports-related Campaign: https://www.aspenprojectplay.org/ Purchase answer to see full attachment Explanation & Answer: 10 Pages Tags: sporting activities create awareness Public Regarding Sports User generated content is uploaded by users for the purposes of learning and should be used following our company’shonor code & terms of service.

MLA In-Text Citations: The Basics

Guidelines for referring to the works of others in your text using MLA style are covered throughout the MLA Handbook and in chapter 7 of the MLA Style Manual. Both books provide extensive examples, so it’s a good idea to consult them if you want to become even more familiar with MLA guidelines or if you have a particular reference question.

BASIC IN-TEXT CITATION RULES

In MLA Style, referring to the works of others in your text is done using parenthetical citations. This method involves providing relevant source information in parentheses whenever a sentence uses a quotation or paraphrase. Usually, the simplest way to do this is to put all of the source information in parentheses at the end of the sentence (i.e., just before the period). However, as the examples below will illustrate, there are situations where it makes sense to put the parenthetical elsewhere in the sentence, or even to leave information out.

General Guidelines

• The source information required in a parenthetical citation depends (1) upon the source medium (e.g. print, web, DVD) and (2) upon the source’s entry on the Works Cited page.
• Any source information that you provide in-text must correspond to the source information on the Works Cited page. More specifically, whatever signal word or phrase you provide to your readers in the text must be the first thing that appears on the left-hand margin of the corresponding entry on the Works Cited page.

IN-TEXT CITATIONS: AUTHOR-PAGE STYLE

MLA format follows the author-page method of in-text citation. This means that the author’s last name and the page number(s) from which the quotation or paraphrase is taken must appear in the text, and a complete reference should appear on your Works Cited page. The author’s name may appear either in the sentence itself or in parentheses following the quotation or paraphrase, but the page number(s) should always appear in the parentheses, not in the text of your sentence. For example:

Wordsworth stated that Romantic poetry was marked by a “spontaneous overflow of powerful feelings” (263).

Romantic poetry is characterized by the “spontaneous overflow of powerful feelings” (Wordsworth 263).

Wordsworth extensively explored the role of emotion in the creative process (263).

Both citations in the examples above, (263) and (Wordsworth 263), tell readers that the information in the sentence can be located on page 263 of a work by an author named Wordsworth. If readers want more information about this source, they can turn to the Works Cited page, where, under the name of Wordsworth, they would find the following information:

Wordsworth, William. Lyrical Ballads. Oxford UP, 1967.

IN-TEXT CITATIONS FOR PRINT SOURCES WITH KNOWN AUTHOR

For print sources like books, magazines, scholarly journal articles, and newspapers, provide a signal word or phrase (usually the author’s last name) and a page number. If you provide the signal word/phrase in the sentence, you do not need to include it in the parenthetical citation.

Human beings have been described by Kenneth Burke as “symbol-using animals” (3).

Human beings have been described as “symbol-using animals” (Burke 3).

These examples must correspond to an entry that begins with Burke, which will be the first thing that appears on the left-hand margin of an entry on the Works Cited page:

Burke, Kenneth. Language as Symbolic Action: Essays on Life, Literature, and Method. University of California Press, 1966.