Watch one hour of television on a network television station (ABC, NBC, CBS, The CW, or FOX) during prime time (Sunday-Friday, 8-11 pm). These networks, in this time frame, have the widest television viewership, which is why you will be watching the show(s) during this time. In addition to a network television station at prime time, select a channel airing TV shows that you regularly watch, or would be most likely to watch. For example, if you tend to watch shows on ABC during prime time, then watch those shows. If you don’t regularly watch a lot of TV, you might try the TV Guide (Links to an external site.) listings and see which show(s) is most appealing to you. Start on the hour. For example, start watching television at 8 pm, not 8:15 pm. You should also schedule this hour of television early to give yourself enough time to do the work. Count and document the following for the hour: The number of commercial breaks during the hour, and the duration of each commercial break. You are just timing the commercial breaks, not each commercial. For each commercial break, count how many commercials aired during that time frame. As you are counting the commercial breaks, pay close attention to the first three commercials that air. For the first three commercials that aired during that hour, document the following: The product being marketed, and the company that is advertising the product. The demographics of the main characters in the advertisement. The main people are the ones who you think the company is trying to market to. These are the typically the people shown using the product. Also document significant people they interact with in the commercial. For example, if the commercial features a family at the dinner table, then the members of that family are the main characters. Document what you can about the race, age, gender, sexuality, and social class of the main people in the commercial. If other social categories are relevant (e.g., an underrepresented religious group), you should document that as well. Do not include characters in the background. Five signifiers and their signifieds about the commercial. That is, document five things you can observe about the commercial. Focus on the visual tools the company is using to try and sell a product. This might include things like the setting, color schemes, camera angles, body positioning, facial expressions, and other visual cues. You can also use your knowledge from the film The Illusionists to help you. In one sentence, explain the central message of this commercial. In other words, what is the company trying to communicate to the consumer about why they should buy the product? Write this sentence from the perspective of the company (e.g., If you buy this fragrance, you will attract women.). For the first three commercials, make sure you write down what they were advertising and the company right away. You might not be able to document everything the first time. If you at least have the product and the company, you can likely find the commercial on YouTube later. Document all of your information into the worksheet, which is included at the bottom of the instructions. Unit Assignment: Media Advertising and Representation Network Television Assignment Due November 5, 2021 Network Television Station Information Network Television Station Watched: Time Frame (e.g., 8-9 pm): Number of Commercial Breaks: Total Duration of Commercial Breaks1: Commercial Data and Analysis Product 1 Company Demographic Information Signifiers (Signified) Central Message A commercial break is different than a commercial. A commercial break is a break during the show to air several commercials at once. So when you calculate the time of a commercial break, you are not timing each commercial individually, but rather how long it took for all the commercials to run. For example, if NBC cuts to commercials at 8:10 pm, and then returned to the show at 8:15 pm, then that commercial break lasted 5 minutes. To calculate the total duration of commercial breaks, you are timing each commercial break, then adding them together. Discussion Question Based on the patterns you can identify in the advertisements you analyzed, discuss how the precarity of structural racism and heteropatriarchy influence media advertising. Use the patterns you identified in your chart, evidence from Chapters 3 and 7 of your textbook, and evidence from the film The Illusionists to help support your answer. Purchase answer to see full attachment Tags: Structural racism User generated content is uploaded by users for the purposes of learning and should be used following our company’shonor code & terms of service.

MLA In-Text Citations: The Basics

Guidelines for referring to the works of others in your text using MLA style are covered throughout the MLA Handbook and in chapter 7 of the MLA Style Manual. Both books provide extensive examples, so it’s a good idea to consult them if you want to become even more familiar with MLA guidelines or if you have a particular reference question.

BASIC IN-TEXT CITATION RULES

In MLA Style, referring to the works of others in your text is done using parenthetical citations. This method involves providing relevant source information in parentheses whenever a sentence uses a quotation or paraphrase. Usually, the simplest way to do this is to put all of the source information in parentheses at the end of the sentence (i.e., just before the period). However, as the examples below will illustrate, there are situations where it makes sense to put the parenthetical elsewhere in the sentence, or even to leave information out.

General Guidelines

• The source information required in a parenthetical citation depends (1) upon the source medium (e.g. print, web, DVD) and (2) upon the source’s entry on the Works Cited page.
• Any source information that you provide in-text must correspond to the source information on the Works Cited page. More specifically, whatever signal word or phrase you provide to your readers in the text must be the first thing that appears on the left-hand margin of the corresponding entry on the Works Cited page.

IN-TEXT CITATIONS: AUTHOR-PAGE STYLE

MLA format follows the author-page method of in-text citation. This means that the author’s last name and the page number(s) from which the quotation or paraphrase is taken must appear in the text, and a complete reference should appear on your Works Cited page. The author’s name may appear either in the sentence itself or in parentheses following the quotation or paraphrase, but the page number(s) should always appear in the parentheses, not in the text of your sentence. For example:

Wordsworth stated that Romantic poetry was marked by a “spontaneous overflow of powerful feelings” (263).

Romantic poetry is characterized by the “spontaneous overflow of powerful feelings” (Wordsworth 263).

Wordsworth extensively explored the role of emotion in the creative process (263).

Both citations in the examples above, (263) and (Wordsworth 263), tell readers that the information in the sentence can be located on page 263 of a work by an author named Wordsworth. If readers want more information about this source, they can turn to the Works Cited page, where, under the name of Wordsworth, they would find the following information:

Wordsworth, William. Lyrical Ballads. Oxford UP, 1967.

IN-TEXT CITATIONS FOR PRINT SOURCES WITH KNOWN AUTHOR

For print sources like books, magazines, scholarly journal articles, and newspapers, provide a signal word or phrase (usually the author’s last name) and a page number. If you provide the signal word/phrase in the sentence, you do not need to include it in the parenthetical citation.

Human beings have been described by Kenneth Burke as “symbol-using animals” (3).

Human beings have been described as “symbol-using animals” (Burke 3).

These examples must correspond to an entry that begins with Burke, which will be the first thing that appears on the left-hand margin of an entry on the Works Cited page:

Burke, Kenneth. Language as Symbolic Action: Essays on Life, Literature, and Method. University of California Press, 1966.