For your annotated outline, you should start with a thesis statement. Then you should include a basic outline of your paper with only the main sections. For each of these sections you should write a topic sentence about the main point you want to get across. Do not include details right now. Then you should include a source (in APA style!) that you think you will be citing in this section along with a brief description of how you might use it in the paper. You should also include a brief description about how you went about searching for sources. Milestone 2 – Annotated Outline with Annotated Bibliography For your annotated outline, you should start with a thesis statement. Then you should include a basic outline of your paper with only the main sections. For each of these sections you should write a topic sentence about the main point you want to get across. Do not include details right now. Then you should include a source (in APA style!) that you think you will be citing in this section along with a brief description of how you might use it in the paper. You should also include a brief description about how you went about searching for sources. Example (but not on the topic you are doing!): Thesis Statement – Alan Turing laid the groundwork for modern computing and artificial intelligence. I. Introduction A. TopicSentence-AlanTuringhadalongandindustriouscareerboththinking about the future of computing and putting the theory to use. B. Source – Teuscher, C. (2004). A lan Turing: Life and legacy of a great thinker. Berlin: Springer. 1. I will use this source to highlight the major portions in Alan Turing’s life and give a brief background on him. II. Alan Turing as a Founding Father of Artificial Intelligence 1. Topic Sentence – Turing was one of the first to really explore the question ‘Can Machines Think’ and laid the groundwork for machine learning and artificial intelligence. 2. Source – Turing, A. M.C omputing machinery and intelligence Elsevier Inc. doi:10.1016/B978-0-12-386980-7.50023-X 1. I will use this source to explain the Turing test and how it laid the groundwork for testing artificial intelligence. III. MORE HERE! Career Field Selection: Media Planner General Overview The career field of interest is media planning which will ultimately ensure that I become a successful media planner. However, it is essential to acquire a profound understanding of the media planning industry to do so. Therefore, media planning is described as the procedure through which marketers decide how and where advertisements would be executed to capitalize on the engagements with the company’s products and return on investment. With this in consideration, the media plan can be divided between ads spending and resources through numerous online and offline platforms, such as print and video (Kim & Patel, 2012). An important point worth noting is that brand management is well-founded in the media industry. Thus, media firm brands play a pivotal role in the media planning task (Sommer & Marty, 2015). After acquiring an understanding of the media planning industry, the next step focuses on the media planner role. According to Deahl (2019), media planners, referred to as brand planners/strategists, are situated in advertising agencies and establish advertising campaigns for customers. Such professionals coordinate with clients to help them execute decisions on how a specific media campaign will occur. Therefore, before anything else, the media planner is fixated on thorough ad strategies that optimize advertising reach to the intended target market through platforms like the internet and billboards (Deahl, 2019). Media Planner Responsibilities, Task, Education and Skills Media planners deal with numerous responsibilities such as analysis and deciphering ad data to assist clients to boost their advertising operations. On the other hand, the tasks of a media planner are various. The first is analyzing data, contemplating productively and coming up with innovative approaches to ensure effective marketing operations (Deahl, 2019). The media planners also evaluate the impact and appropriateness of various media types to focus on particular markets, emphasizing the client’s requirements. The third task is evaluating clients post-campaign outcomes and suggesting modifications and enhancements. The media planner can also network with partners (internal and external) to assess, instigate and uphold a media strategy. Finally, the media planners work meticulously with clients to comprehend their requirements and goals and decide which media channels are suitable for particular campaigns. On the aspect of education, most organizations favor applicants with degrees in specific areas, including communication and media studies, marketing and other associated areas. On the part of skills, media planners are expected to have social and computer skills and knowledge in marketing, online and entertainment media. Technology and Media Planning Technology is also a crucial part of the media planning industry. It is worth noting that the universal accessibility of data hand in hand with high-level technology’s arrival is altering the media planning sector, especially in optimization and evaluation (Whitler, 2016). Through the upsurge of programmatic, technology has ensured media buyers can now log in to platforms and have direct access to information. This being the case, in the digital landscape, everything is considered immediate and vastly traceable and thus quantifiable. The technology I hope to explore further that might impact this industry is Artificial Intelligence (AI). This technology matters because media planners are on the front line on acknowledging what advertisers require in a changing media industry. Thus, AI is soon coming to this industry, and the changes significantly will continue. References Deahl, R. (2019). Media Planner Job Description: Salary, Skills, & More. The Balance Careers. https://www.thebalancecareers.com/everything-you-need-to-know-about-medi a-planner-jobs-2316056 Kim, Y., & Patel, S. (2012). Teaching Advertising Media Planning in a Changing Media Landscape. Journal of Advertising Education, 16(2), 15–26. https://doi.org/10.1177/109804821201600203 Sommer, C., & Marty, L. (2015). The role of media brands in media planning. Journal of Media Business Studies, 12(3), 185–203. https://doi.org/10.1080/16522354.2015.1070087 Whitler, K. A. (2016). A Detailed Look at How the Media Planning Landscape Is Changing. Forbes. https://www.forbes.com/sites/kimberlywhitler/2016/07/10/a-detailedlook-at-h ow-the-media-planning-landscape-is-changing/?sh=2d806695108a Purchase answer to see full attachment Tags: young children Child Trafficking Commercial Sexual Exploitation abuse and violence Annotated Bibliography Protecting Children User generated content is uploaded by users for the purposes of learning and should be used following our company’shonor code & terms of service.

MLA In-Text Citations: The Basics

Guidelines for referring to the works of others in your text using MLA style are covered throughout the MLA Handbook and in chapter 7 of the MLA Style Manual. Both books provide extensive examples, so it’s a good idea to consult them if you want to become even more familiar with MLA guidelines or if you have a particular reference question.

BASIC IN-TEXT CITATION RULES

In MLA Style, referring to the works of others in your text is done using parenthetical citations. This method involves providing relevant source information in parentheses whenever a sentence uses a quotation or paraphrase. Usually, the simplest way to do this is to put all of the source information in parentheses at the end of the sentence (i.e., just before the period). However, as the examples below will illustrate, there are situations where it makes sense to put the parenthetical elsewhere in the sentence, or even to leave information out.

General Guidelines

• The source information required in a parenthetical citation depends (1) upon the source medium (e.g. print, web, DVD) and (2) upon the source’s entry on the Works Cited page.
• Any source information that you provide in-text must correspond to the source information on the Works Cited page. More specifically, whatever signal word or phrase you provide to your readers in the text must be the first thing that appears on the left-hand margin of the corresponding entry on the Works Cited page.

IN-TEXT CITATIONS: AUTHOR-PAGE STYLE

MLA format follows the author-page method of in-text citation. This means that the author’s last name and the page number(s) from which the quotation or paraphrase is taken must appear in the text, and a complete reference should appear on your Works Cited page. The author’s name may appear either in the sentence itself or in parentheses following the quotation or paraphrase, but the page number(s) should always appear in the parentheses, not in the text of your sentence. For example:

Wordsworth stated that Romantic poetry was marked by a “spontaneous overflow of powerful feelings” (263).

Romantic poetry is characterized by the “spontaneous overflow of powerful feelings” (Wordsworth 263).

Wordsworth extensively explored the role of emotion in the creative process (263).

Both citations in the examples above, (263) and (Wordsworth 263), tell readers that the information in the sentence can be located on page 263 of a work by an author named Wordsworth. If readers want more information about this source, they can turn to the Works Cited page, where, under the name of Wordsworth, they would find the following information:

Wordsworth, William. Lyrical Ballads. Oxford UP, 1967.

IN-TEXT CITATIONS FOR PRINT SOURCES WITH KNOWN AUTHOR

For print sources like books, magazines, scholarly journal articles, and newspapers, provide a signal word or phrase (usually the author’s last name) and a page number. If you provide the signal word/phrase in the sentence, you do not need to include it in the parenthetical citation.

Human beings have been described by Kenneth Burke as “symbol-using animals” (3).

Human beings have been described as “symbol-using animals” (Burke 3).

These examples must correspond to an entry that begins with Burke, which will be the first thing that appears on the left-hand margin of an entry on the Works Cited page:

Burke, Kenneth. Language as Symbolic Action: Essays on Life, Literature, and Method. University of California Press, 1966.