In your final paper, remember to consider the effects the visual elements have on the viewers: Final Analysis- Nike Sensory Response — When analyzing the viewer’s sensory response to a particular visual, it is important to consider the visual elements that attract the eyes. Close your eyes when considering a visual. When you open your eyes, what are the first visual elements that you see? When analyzing a viewer’s Sensory Response, you may consider analyzing at least two of the following effects: a. Colors b. Lines c. Shapes d. Balance e. Contrast Perceptual Response — When analyzing a viewer’s perception of visuals, it is important to consider the audience. Consider who is or is not attracted to this type of visual communication. When analyzing a viewer’s Perceptual Response, consider at least two of the following effects: a. Target audience specifics (age, profession, gender, financial status, etc.) b. Cultural familiarity elements (ethnicity, religious preference, social groups, etc) c. Cognitive visuals (viewer’s memories, experiences, values, beliefs, etc.) Technical Response — When analyzing a viewer’s response to certain visuals, we need to consider the technical visual aspects that may affect perception. Describe how visuals affect the interpretation of the intended media communication message. Address specific technological elements that impact perception. When analyzing the Technical Response, consider the Laws of Perceptual Organization (similarity, proximity, continuity, common fate, etc), and at least two of the following types of visuals: a. Drop-down menus b. Hover-over highlighting c. Animations d. Quality of visuals e. Emotional Response — When analyzing a viewer’s Emotional Response, it is important to consider the targeted audience preferences and emotional intelligence. Discuss what the viewer might want to see and what type of visual presentation will set the tone for that response. When analyzing the Emotional Response, consider the effects of at least two of the following types of visuals: a. Mood setting colors b. Mood setting lighting c. Persuasive images d. Positioning of search or purchase buttons e. Social media icons and share options Ethical Response – When analyzing a viewer’s Ethical Response, it is important to consider the targeted audience values and beliefs. Identify any negative messages about certain ideas, groups, or cultures. Describe and pinpoint images that may be inappropriate for a variety of viewers. Keep in mind that your website can be accessed by all ages and groups. When analyzing the Ethical Response, consider at least two of the following types of visuals: a. Visual stereotypes b. Limitations in diversity c. Inappropriate images for all audiences d. Digital alterations e. False representation or advertising 1 Visual Analysis-Nike 2 Thesis Statement: The visual elements of advertising have always been employed to attract buyers and enhance customer loyalty. Consequently, the response by the consumers to the visual elements determines their likelihood to purchase any goods or services offered by the advertising organization. Nike has skillfully used these features that elicit a sensory, perceptual, technical, emotional, and ethical response to attract buyers and eventually realize sales. Visual Analysis -Nike: Outline I. Introduction A. One would be very eager to find out why even multi-billion-dollar companies with globally established markets continue to spend tons of money advertising their business. This situation might prompt one to have a closer look at organizations like Nike. B. Nike has skillfully used these features that elicit a sensory, perceptual, emotional, and, ethical response to attract buyers and eventually realize sales. II. Nike has skillfully employed sensory marketing to attract consumers just at a glance of their website. A. The use of bright colors such as white and pink to advertise their products has ensured potential buyers who happen to be browsing their website pay careful attention to the products (McIntire, 2008). 1. Also, consumers’ sensory response is targeted by contrast-enhanced motion pictures, which bring the product to a more realistic experience (McIntire, 2008). 3 B. The organization also targets emotional responses by consumers who go to their website to look at their products (Junaid & V, 2019). C. The search button is thus obviously and strategically placed on the right upper corner where buyers are more likely to find it. A promotion of tag of savings upon purchase — “save up to 40%”- arguably prompts buyers to make purchases given quality assurance at affordable prices. III. The design of advertisements by Nike also targets the perceptual response of its customers. A. The use of sportswear like joggers’ shoes and on their homepage ensures that particular groups of interest such as athletes are targeted (Esslinger, 2009). 1. Individuals are increasingly associating these items with physical activity as a means of healthy living. 2. The home page contains wears that cover different social groups. B. Hover-over highlighting and drop-down menus are yet some other aspects of marketing employed by the company to ensure a more customer-friendly experience (Esslinger, 2009). C. This form of visual communication thus goes beyond attracting particular groups to ensuring the availability of variety. IV. Although a critical aspect of advertising, most advertising companies have either mistakenly or intentionally afforded little to no attention to the ethical response by consumers. A. Ethical abuse among business enterprises has been noted in their marketing initiatives (Martin, 2018). 4 1. Nike considerably employs visual stereotypes where most images only contain individuals with athletic bodies. 2. Persons with much adiposity may feel alienated and not fit for the wears dealt in by the company. B. This aspect thus implies Nike could better their customer experience by eliminating stereotypes to address ethical responses adequately. V. Conclusion A. To summarize, advertising is a crucial aspect of business that requires the careful and skillful design of adverts to attract customers and promote sales in the long run. The visual elements of advertising have always been employed to attract buyers and enhance customer loyalty. Consequently, the response by the consumers to the visual elements determines their likelihood to purchase any goods or services offered by the advertising organization. Nike has skillfully used these features that elicit a sensory, perceptual, emotional, and, ethical response to attract buyers and eventually realize sales. B. An adequately designed advertisement should capture the key consumer responses, including sensory, technical, perception, emotional and ethical responses (Esslinger, 2009). Nike has arguably employed these aspects and thus realizes global recognition and high sales from consequential consumer attraction. 5 References Esslinger, H. (2009). A fine line: How design strategies are shaping the future of business. Jossey-Bass. https://learning.oreilly.com/library/view/a-fine-line/9780470500415/ Junaid, M. A., & V, N. (2019). Perceived effectiveness of advertisements: The role of emotions. Indian Journal of Health and Well-being, 10(7-9), 271-275. https://search.ebscohost.com/login.aspx?direct=true&AuthType=ip,shib&db=a9h&AN=1 39792868&site=ehost-live&scope=site&custid=s9076023 Martin, P. L. (2018). Visual ethics. Focal Press. https://learning.oreilly.com/library/view/visualethics/9781315455112/ McIntire, P. (2008). Visual design for the modern web. New Riders. https://learning.oreilly.com/library/view/visual-design-for/9780321550033/ Purchase answer to see full attachment Tags: social media Visual Stereotypes Visual Communication Digital alterations Visual Analysis of Nike User generated content is uploaded by users for the purposes of learning and should be used following our company’shonor code & terms of service.

MLA In-Text Citations: The Basics

Guidelines for referring to the works of others in your text using MLA style are covered throughout the MLA Handbook and in chapter 7 of the MLA Style Manual. Both books provide extensive examples, so it’s a good idea to consult them if you want to become even more familiar with MLA guidelines or if you have a particular reference question.

BASIC IN-TEXT CITATION RULES

In MLA Style, referring to the works of others in your text is done using parenthetical citations. This method involves providing relevant source information in parentheses whenever a sentence uses a quotation or paraphrase. Usually, the simplest way to do this is to put all of the source information in parentheses at the end of the sentence (i.e., just before the period). However, as the examples below will illustrate, there are situations where it makes sense to put the parenthetical elsewhere in the sentence, or even to leave information out.

General Guidelines

• The source information required in a parenthetical citation depends (1) upon the source medium (e.g. print, web, DVD) and (2) upon the source’s entry on the Works Cited page.
• Any source information that you provide in-text must correspond to the source information on the Works Cited page. More specifically, whatever signal word or phrase you provide to your readers in the text must be the first thing that appears on the left-hand margin of the corresponding entry on the Works Cited page.

IN-TEXT CITATIONS: AUTHOR-PAGE STYLE

MLA format follows the author-page method of in-text citation. This means that the author’s last name and the page number(s) from which the quotation or paraphrase is taken must appear in the text, and a complete reference should appear on your Works Cited page. The author’s name may appear either in the sentence itself or in parentheses following the quotation or paraphrase, but the page number(s) should always appear in the parentheses, not in the text of your sentence. For example:

Wordsworth stated that Romantic poetry was marked by a “spontaneous overflow of powerful feelings” (263).

Romantic poetry is characterized by the “spontaneous overflow of powerful feelings” (Wordsworth 263).

Wordsworth extensively explored the role of emotion in the creative process (263).

Both citations in the examples above, (263) and (Wordsworth 263), tell readers that the information in the sentence can be located on page 263 of a work by an author named Wordsworth. If readers want more information about this source, they can turn to the Works Cited page, where, under the name of Wordsworth, they would find the following information:

Wordsworth, William. Lyrical Ballads. Oxford UP, 1967.

IN-TEXT CITATIONS FOR PRINT SOURCES WITH KNOWN AUTHOR

For print sources like books, magazines, scholarly journal articles, and newspapers, provide a signal word or phrase (usually the author’s last name) and a page number. If you provide the signal word/phrase in the sentence, you do not need to include it in the parenthetical citation.

Human beings have been described by Kenneth Burke as “symbol-using animals” (3).

Human beings have been described as “symbol-using animals” (Burke 3).

These examples must correspond to an entry that begins with Burke, which will be the first thing that appears on the left-hand margin of an entry on the Works Cited page:

Burke, Kenneth. Language as Symbolic Action: Essays on Life, Literature, and Method. University of California Press, 1966.