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Lone Star College Actions and Communication Styles of Amazon Inc Case Study

Lone Star College Actions and Communication Styles of Amazon Inc Case Study

To identify and present the credibility behind the actions and communication styles of an organization. Your opinion/viewpoint needs to be backed up by facts and your opinion needs to be stated as to whether you see this organization as positive or negative Your research for your organizational and leadership analysis papers MUST come from valid academic or scholarly sources. You CANNOT google your organization/individual and take information directly from the internet– points will be deducted from your final score when utilizing internet sources (Wikipedia/Blogs/Twitter) DIRECTIONS: Your information must come from credible/valid sources, your sources (three or more) must be cited in APA format in your paper and on your reference sheet (see APA reference guide in your content D2L folder), three-plus pages, double spaced, 1′ top, bottom, and side margins, 12cpi Link for research: https://nhresearch.lonestar.edu/SPCH1315Cooley https://login.lscsproxy.lonestar.edu/login?qurl=ht… No More Tears for Johnson & Johnson The US Bureau of Labor Statistics has consistently reported that approximately 50% of small businesses will fail within their first five years, and 70% won’t make it to the 10-year mark (McIntyre, 2019). Knowing these facts, one must find Johnson & Johnson’s 133-years in business quite impressive. Founded in 1886 as a small business with only 14 employees, this iconic company has expanded to 60 countries and now employs over 130,000 workers (Ahern, 2019). This paper will examine Johnson & Johnson’s history and products and seek to explain how the company continues to thrive despite recent allegations of contaminated products and violations of federal securities laws. With inspiration from a speech given by a British surgeon and antiseptic advocate about post-operative infection, Robert Wood Johnson wanted to create a company to produce a line of ready-to-use surgical dressings (Benesh, 2010). To form the company, he combined his dynamic leadership skills with the talents of his two brothers, James Wood Johnson, a noteworthy inventor, and Edward Mead Johnson, a remarkable marketer (Ahern, 2019). Together the siblings made the perfect business team, believing that patients should always come before profits. For well over a century, Johnson & Johnson swept the industry by storm with a steady stream of innovative new products. To name a few of their major achievements, they were the first to create and market first-aid kits; the first to invent band-aids; the first to mass-produce feminine hygiene products; the first to introduce an aspirin-free pain reliever; and the first to develop a coronary stent (Blake, 2013). Johnson & Johnson’s products and operations are currently divided into three segments: medical devices, pharmaceuticals, and consumer health. The medical device segment generates approximately 36% of the company’s revenue and includes surgical equipment, diagnostic devices, joint replacements, and contact lens. The pharmaceutical segment is the most profitable, generating 47% of the company’s revenue. In addition to its renown Tylenol products, this segment also manufactures drugs for family planning, gastroenterology, allergies, mental illness, immunotherapy, and nervous system diseases. The consumer health segment produces the least in profits, with only 17% of revenue being generated. Ironically, it is this segment that Johnson and Johnson is most known for, distributing popular products as Neutrogena skin and hair care items, Stayfree feminine products, Reach oral care goods, Band-Aid brand bandages, and its most notable Johnson’s baby care products. As its baby powder is the subject of recent controversy, it is important to note that these specific products generate less than 0.5% of the company’s annual revenue (Johnson & Johnson- Company Profile). In 1894, Johnson & Johnson began selling its heritage baby powder which has always been made using talc, the softest mineral on the earth (Blake, 2013). For the past 125 years, Johnson & Johnson has dominated the talc powder market, its sales surpassing all its competitors combined (Girion, 2018). Although talc has been deemed safe for consumer use, it is very similar in composition to asbestos, a hazardous mineral well-known to cause ovarian cancer, lung cancer, and mesothelioma. Since these two minerals naturally form in the earth together over time, it is not uncommon to find deposits of talc that are contaminated with asbestos or asbestos-like fibers (Whitmer). Thus, giving birth to the allegations that Johnson & Johnson’s talcum powder causes cancer. One must applaud the company for aggressively defending its U.S. Pharmacopeia (USP) grade talcum powder products, maintaining their safety and ensuring they are free of asbestos. A statement on the company’s website regarding talcum powder safety reads: Thousands of tests repeatedly confirm that our consumer talc products do not contain asbestos. Our talc comes from ore sources confirmed to meet our stringent specifications. Not only do we and our suppliers routinely test to ensure our talc does not contain asbestos, our talc has also been tested and confirmed to be asbestos-free by a range of independent laboratories and universities, including the FDA, Harvard School of Public Health, and Mount Sinai Hospital (n.p.). Despite all of the product testing which found no asbestos, Johnson & Johnson has found itself entangled in substantial litigation brought by over 11,000 consumers that has resulted in massive verdicts against the company. Additionally, On February 9, 2018, shareholders who purchased securities between 2013 and 2018 also filed a class action lawsuit against Johnson & Johnson alleging the company failed to disclose material information to its investors (Whitmer, 2019). The lawsuits filed against Johnson & Johnson are vastly different from the lawsuits filed against other manufacturers who knowingly produced and exposed consumers to asbestos-related products but failed to warn its consumers of potential dangers. Rather, Johnson & Johnson is being accused of negligence in failure to detect a contaminant and falsely ensuring a product’s safety (Mauney, 2017). In my opinion, this validates the notion that Johnson & Johnson was not aware of any potential harm its products could ensue to its consumers. Therefore, there is no reason to believe the company acted unethically. One must also admire Johnson & Johnson for being transparent and openly communicating with the public to address every one of the allegations. On their website, the company has presented more than 5000 documents that were used as evidence throughout the trails. The website points out that although some juries have awarded significant verdicts against the company, all the cases have been overturned on appeal. There have also been cases that were outright dismissed and others where the jury did not award any compensation at all (The Talc Lawsuits). The company also renders compassion to the plaintiffs in the lawsuits, stating, ‘The stories of anyone suffering from any form of cancer are tragic, and we sympathize deeply with these patients and their families, and appreciate that they’re seeking answers (The Talc Lawsuits, n.p.).’ By reacting with transparency and compassion, it’s no wonder that Johnson & Johnson was ranked in the top 20 on Fortune’s list of the World’s Most Admired Companies in January 2019 for the 17th consecutive year. The company also ranked first in the worldwide Pharmaceutical category for the sixth consecutive year (Johnson & Johnson, 2019). In its 2019 third-quarter results, the company reported $20.7 billion in sales, which reflects 1.9% overall growth and 5.2% of adjusted operational growth (Johnson & Johnson Reports). Additionally, the company has spent less than 20% of the $5 billion stock buyback authorized as a result of the lawsuit brought against them by shareholders (Grant, 2019). I believe Johnson & Johnson will survive the negative publicity and minor setbacks resulting from the talc controversary. The company has refuted all allegations with grace and integrity that has won them favor in the public’s eye. Johnson & Johnson remains the world’s largest health care company and continues to thrive because of the sound reputation its built for the past 133 years. No more tears for Johnson & Johnson. References Ahern, Kaitlin. (2019, Feb 6). Band of Brothers: Meet the Innovative Men Who Founded Johnson & Johnson in 1886. Johnson & Johnson. Retrieved October 2019 from https://www.jnj.com/our-heritage/meet-the-innovative-brothers-who-founded-johnsonjohnson-in-1886 Benesh, P. (2010, Aug 12). Johnson & Johnson’s Big Shot Expand: Robert Wood Johnson II Turned the Medical Firm into a Global Power. Investor’s Business Daily. Retrieved October 2019 from https://lscsproxy.lonestar.edu/login?url=https://search-proquestcom.lscsproxy.lonestar.edu/docview/1002601684?accountid=7054 Blake, H. (2013, Jun 26). A History of Johnson & Johnson. Pharmaphorum. Retrieved October 2019 from https://pharmaphorum.com/articles/a-history-of-johnson-johnson/ Girion, L. (2018, Dec. 14). Powder Keg: Johnson & Johnson Knew for Decades that Asbestos Lurked in its Baby Powder. Reuters Investigates. Retrieved October 2019 from https://www.reuters.com/investigates/special-report/johnsonandjohnson-cancer/ Grant, C. (2019, Jan 22). Another Reason to Worry About Johnson & Johnson; Lawsuits Over Baby Powder are no Longer the Only Worry for Johnson & Johnson Investors as Pharmaceutical Sales Come Under Price and Sales Pressure. Wall Street Journal (Online) Retrieved October 2019 from https://lscsproxy.lonestar.edu/login?url=https://searchproquest-com.lscsproxy.lonestar.edu/docview/2169316764?accountid=7054 Johnson & Johnson- Company Profile, Information, Business Description, History, Backgound Information. Reference for Business, Retrieved October 2019 from https://www.referenceforbusiness.com/history2/88/Johnson-Johnson.html Johnson & Johnson Named a 2019 Fortune World’s Most Admired Company. (2019, Jan 22). Johnson & Johnson. Retrieved October 2019 from https://www.jnj.com/latestnews/johnson-johnson-on-2019-fortune-worlds-most-admired-companies-list Johnson & Johnson Reports 2019 Third-Quarter Results. Johnson & Johnson. Retrieved October 2019 from http://www.investor.jnj.com/johnson-johnson-reports-2019-third-quarterresults Mauney, Matt (2017, Oct 3) Johnson & Johnson Facing Asbestos Talcum Powder Lawsuits. Asbestos.com Retrieved October 2019 from https://www.asbestos.com/news/2017/10/03/johnson-johnson-asbestos-lawsuit-talc/ McIntyre, G. (2019, Sep 10). What Percentage of Small Businesses Fail? (and Other Need to Know Stats). Fundera. Retrieved October 2019 from https://www.fundera.com/blog/what-percentage-of-small-businesses-fail The Talc Lawsuits- What are They About? Johnson & Johnson. Retrieved October 2019 from https://www.factsabouttalc.com/litigation Whitmer, M. Hidden Dangers of Talc: When Manufacturers Put Profits Before People. Asbestos.com Retrieved October 2019 from https://www.asbestos.com/featuredstories/talc-dangers/ Purchase answer to see full attachment Tags: organizational culture communication styles corporate social responsibility Transformational leadership hierarchical organizational structure User generated content is uploaded by users for the purposes of learning and should be used following Studypool’s honor code & terms of service.

MLA In-Text Citations: The Basics

Guidelines for referring to the works of others in your text using MLA style are covered throughout the MLA Handbook and in chapter 7 of the MLA Style Manual. Both books provide extensive examples, so it’s a good idea to consult them if you want to become even more familiar with MLA guidelines or if you have a particular reference question.

BASIC IN-TEXT CITATION RULES

In MLA Style, referring to the works of others in your text is done using parenthetical citations. This method involves providing relevant source information in parentheses whenever a sentence uses a quotation or paraphrase. Usually, the simplest way to do this is to put all of the source information in parentheses at the end of the sentence (i.e., just before the period). However, as the examples below will illustrate, there are situations where it makes sense to put the parenthetical elsewhere in the sentence, or even to leave information out.

General Guidelines

  • The source information required in a parenthetical citation depends (1) upon the source medium (e.g. print, web, DVD) and (2) upon the source’s entry on the Works Cited page.
  • Any source information that you provide in-text must correspond to the source information on the Works Cited page. More specifically, whatever signal word or phrase you provide to your readers in the text must be the first thing that appears on the left-hand margin of the corresponding entry on the Works Cited page.

IN-TEXT CITATIONS: AUTHOR-PAGE STYLE

MLA format follows the author-page method of in-text citation. This means that the author’s last name and the page number(s) from which the quotation or paraphrase is taken must appear in the text, and a complete reference should appear on your Works Cited page. The author’s name may appear either in the sentence itself or in parentheses following the quotation or paraphrase, but the page number(s) should always appear in the parentheses, not in the text of your sentence. For example:

Wordsworth stated that Romantic poetry was marked by a “spontaneous overflow of powerful feelings” (263).

Romantic poetry is characterized by the “spontaneous overflow of powerful feelings” (Wordsworth 263).

Wordsworth extensively explored the role of emotion in the creative process (263).

Both citations in the examples above, (263) and (Wordsworth 263), tell readers that the information in the sentence can be located on page 263 of a work by an author named Wordsworth. If readers want more information about this source, they can turn to the Works Cited page, where, under the name of Wordsworth, they would find the following information:

Wordsworth, William. Lyrical Ballads. Oxford UP, 1967.

IN-TEXT CITATIONS FOR PRINT SOURCES WITH KNOWN AUTHOR

For print sources like books, magazines, scholarly journal articles, and newspapers, provide a signal word or phrase (usually the author’s last name) and a page number. If you provide the signal word/phrase in the sentence, you do not need to include it in the parenthetical citation.

Human beings have been described by Kenneth Burke as “symbol-using animals” (3).

Human beings have been described as “symbol-using animals” (Burke 3).

These examples must correspond to an entry that begins with Burke, which will be the first thing that appears on the left-hand margin of an entry on the Works Cited page:

Burke, Kenneth. Language as Symbolic Action: Essays on Life, Literature, and Method. University of California Press, 1966.

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