Full instructions attached Brief You will review the forms of media used for each example and evaluate the content of the messages using the questions and criteria provided. You will summarize your results for each example, and using that information, provide a ranking of the media messages. Your review, recommended ranking (1 being the best, and 5 being the worst), and the reasons for the ranking order should be included in an 800–1,000 word brief that you can send to management. First, read the Media Message Examples document (attached). As noted above, you can use the five examples of media messages provided in this document, or you can gather and review examples focused on a topic of your choosing. You will need to view the media messages and explore the sites and information surrounding them to gather the required information. You may find that some of the information may not be available for each example. You will need to reference the missing information in your summary and consider how that lack of information will impact your ranking. Address the following criteria for each example: Explain the history and development of each form of media (television, radio, newspaper, social media, and a blog). How long has it existed? How has it changed from its beginning state? How does the delivery method (form of media) impact the message being delivered? (Consider authority, trustworthiness, and context of delivery.) Describe the purpose of each form of media. Who is the target audience? What are its strengths? What are its weaknesses? How has it been used and misused? Evaluate each media message for the presence of bias. Use the five key questions as identified by the Center for Media Literacy. Who created the message? What creative techniques are used to attract your attention? How might other people understand this message differently than you do? What values, lifestyles, and points of view are represented in, or omitted from, this message? Why is this message being sent? (Consider whether the message is meant to inform, persuade, or entertain.) Evaluate the accuracy of each media message: Is it a reliable and valid source? Does it contain verifiable facts versus opinions? COM-20035-XE017 Deconstruct … Project & Resources Table of Contents Announcements Project Discussions JG Project Results FAQs Calendar James Gri?n Support Tools Project Instructions Project Instructions # ” Listen ! Competency In this project, you will demonstrate your mastery of the following competency: Deconstruct media messages in various forms and contexts Scenario : You work for Eco-Focused Response, (EFR), a nonprofit environmental organiza!on that provides informa!on and support to help communi!es prepare for and recover from natural phenomena, and develops strategies to address issues such as pollu!on, hazardous material, and waste disposal. Your organiza!on is aware of the importance of sharing informa!on and ge”ng the message out to individuals and communi!es. It is trying to determine the best form of media—television, radio, newspaper, social media (Twi#er), or blog—and the best methods to use to deliver messages to communi!es. Direc!ons Management has decided that the best approach for this task would be to evaluate how other organiza!ons have used a variety of media to share informa!on concerning pollu!on. They have gathered five examples of media messages for you to review and compare. They have decided to look at informa!on conveyed through television, radio, newspaper, social media (Twi#er), and a blog. The media message examples are located in the Suppor!ng Materials sec!on. Note: If this project would be appropriate for a company you work for, you may choose a topic that is applicable to your company instead of the one provided in this scenario. If you choose a di?erent topic, you must s!ll review and compare five examples of media messages, including a blog, a radio broadcast, a social media post (on Twi#er), a newspaper ar!cle, and a television broadcast. You will have to create a Microso% Word document containing the links and appropriate cita!ons for your examples, and submit it along with your brief. : You will review the forms of media used for each example and evaluate the content of the messages using the ques!ons and criteria provided. You will summarize your results for each example, and using that informa!on, provide a ranking of the media messages. Your review, recommended ranking (1 being the best, and 5 being the worst), and the reasons for the ranking order should be included in a 800- to 1,000-word brief that you can send to management. First, read the Media Message Examples document located in the Suppor!ng Materials sec!on: As noted above, you can use the five examples of media messages provided in this document, or you can gather and review examples focused on a topic of your choosing. You will need to view the media messages and explore the sites and informa!on surrounding them to gather the required informa!on. You may find that some of the informa!on may not be available for each example. You will need to reference the missing informa!on in your summary and consider how that lack of informa!on will impact your ranking. Address the following criteria for each example: 1. Explain the history and development of each form of media (television, radio, newspaper, social media, and a blog). a. How long has it existed? b. How has it changed from its beginning state? c. How does the delivery method (form of media) impact the message being delivered? (Consider authority, trustworthiness, and context of delivery.) 2. Describe the purpose of each form of media. a. Who is the target audience? b. What are its strengths? c. What are its weaknesses? d. How has it been used and misused? 3. Evaluate each media message for the presence of bias. Use the five key ques!ons as iden!fied by the Center for Media Literacy. a. Who created the message? b. What crea!ve techniques are used to a#ract your a#en!on? c. How might other people understand this message di?erently than you do? d. What values, lifestyles, and points of view are represented in, or omi#ed from, this message? e. Why is this message being sent? (Consider whether the message is meant to inform, persuade, or entertain.) 4. Evaluate the accuracy of each media message: a. Is it a reliable and valid source? b. Does it contain verifiable facts versus opinions? What to Submit Every project has a deliverable or deliverables, which are the files that must be submi#ed before your project can be assessed. For this project, you must submit the following: : Brief You will review the forms of media used for each example and evaluate the content of the messages using the You will review the forms of media used for each example and evaluate the content of the messages using the ques!ons and criteria provided. You will summarize your results for each example, and using that informa!on, provide a ranking of the media messages. Your review, recommended ranking (1 being the best, and 5 being the worst), and the reasons for the ranking order should be included in an 800–1,000 word brief that you can send to management. Suppor!ng Materials The following resource(s) may help support your work on the project: Cita!on Help Need help ci!ng your sources? Use the CfA Cita!on Guide and Cita!on Maker. Reading: Media Message Examples Reflect in ePortfolio Download Print Open with docReader Activity Details Task: View this topic : Read all about your project here. This includes the project scenario, directions for completing the project, a list of what you will need to submit, and supporting materials that may help you complete the project. Media Message Examples Below are five media message examples for you to review and compare. Click on the links provided to access each example. You will need to view the media messages and explore the sites and information surrounding them to gather the required information. You may find that some of the information may not be available for each example: You will need to reference this missing information in your summary and consider how that lack of information will impact your ranking. Note: If this project would be appropriate for a company you work for, you may choose a topic that is applicable to your company instead of the one provided in this scenario. If you choose a different topic, you must still review and compare five examples of media messages, including a blog, a radio broadcast, a social media post (on Twitter), a newspaper article, and a television broadcast. You will have to create a Microsoft Word document containing the links and appropriate citations for your examples, and submit it along with your brief. 1. Blog: Interview: Mayor Jackie Biskupski of Salt Lake City, Utah This interview from the Moms Clean Air Force website focuses on the commitment that Salt Lake City has made to addressing environmental issues within its communities. 2. Radio: Urban Life Isn’t A Walk In The Park In this segment from Science Friday, a weekly NPR radio broadcast, the participants discuss the how air pollution can impact individuals exercising or participating in physical activities in urban areas. A transcript of the broadcast is available at the bottom of the page. 3. Twitter: Clean Air Campaign This tweet from the Clean Air Campaign provides information on sources of particle pollution, which contributes to smog. The image shows hazy skies and smoke coming from a factory’s smokestack. 4. Newspaper: Pollution May Dim Thinking Skills, Study in China Suggests This New York Times article focuses on the results of a study that links prolonged exposure to pollution to a decrease in cognitive abilities. 5. Television: Wildfires in Western States are Disrupting Efforts to Curb Air Pollution This PBS News Hour broadcast explores the impact that smoke from the California wildfires is having on cities and populations all across the United States. Purchase answer to see full attachment Explanation & Answer: 800 Words Tags: Media Messages television set social life technological breakthroughs movable type press User generated content is uploaded by users for the purposes of learning and should be used following Studypool’s honor code & terms of service.

MLA In-Text Citations: The Basics

Guidelines for referring to the works of others in your text using MLA style are covered throughout the MLA Handbook and in chapter 7 of the MLA Style Manual. Both books provide extensive examples, so it’s a good idea to consult them if you want to become even more familiar with MLA guidelines or if you have a particular reference question.

BASIC IN-TEXT CITATION RULES

In MLA Style, referring to the works of others in your text is done using parenthetical citations. This method involves providing relevant source information in parentheses whenever a sentence uses a quotation or paraphrase. Usually, the simplest way to do this is to put all of the source information in parentheses at the end of the sentence (i.e., just before the period). However, as the examples below will illustrate, there are situations where it makes sense to put the parenthetical elsewhere in the sentence, or even to leave information out.

General Guidelines

• The source information required in a parenthetical citation depends (1) upon the source medium (e.g. print, web, DVD) and (2) upon the source’s entry on the Works Cited page.
• Any source information that you provide in-text must correspond to the source information on the Works Cited page. More specifically, whatever signal word or phrase you provide to your readers in the text must be the first thing that appears on the left-hand margin of the corresponding entry on the Works Cited page.

IN-TEXT CITATIONS: AUTHOR-PAGE STYLE

MLA format follows the author-page method of in-text citation. This means that the author’s last name and the page number(s) from which the quotation or paraphrase is taken must appear in the text, and a complete reference should appear on your Works Cited page. The author’s name may appear either in the sentence itself or in parentheses following the quotation or paraphrase, but the page number(s) should always appear in the parentheses, not in the text of your sentence. For example:

Wordsworth stated that Romantic poetry was marked by a “spontaneous overflow of powerful feelings” (263).

Romantic poetry is characterized by the “spontaneous overflow of powerful feelings” (Wordsworth 263).

Wordsworth extensively explored the role of emotion in the creative process (263).

Both citations in the examples above, (263) and (Wordsworth 263), tell readers that the information in the sentence can be located on page 263 of a work by an author named Wordsworth. If readers want more information about this source, they can turn to the Works Cited page, where, under the name of Wordsworth, they would find the following information:

Wordsworth, William. Lyrical Ballads. Oxford UP, 1967.

IN-TEXT CITATIONS FOR PRINT SOURCES WITH KNOWN AUTHOR

For print sources like books, magazines, scholarly journal articles, and newspapers, provide a signal word or phrase (usually the author’s last name) and a page number. If you provide the signal word/phrase in the sentence, you do not need to include it in the parenthetical citation.

Human beings have been described by Kenneth Burke as “symbol-using animals” (3).

Human beings have been described as “symbol-using animals” (Burke 3).

These examples must correspond to an entry that begins with Burke, which will be the first thing that appears on the left-hand margin of an entry on the Works Cited page:

Burke, Kenneth. Language as Symbolic Action: Essays on Life, Literature, and Method. University of California Press, 1966.