Competency Prepare and evaluate the use of media visuals to improve persuasive and marketing communication. Scenario You are a visual communication expert for a company that creates and maintains websites for a large medical organizations. They called a meeting a few days ago to bring various departments together for a “think tank” session. The goal of this session was to update the images and visual elements on the website of your newest client: a large medical facility’s website. Currently, they are using the same website images across all websites in the following American locations: New York City, Miami, Phoenix, and Denver. As the meeting progressed, several people posed several situational conversations. You took careful notes during the meeting, and as you review them at home, you decide to create a PowerPoint to address all the issues discussed. In your 2-3-page writing paper with PowerPoint slide, you will outline the importance of using cultural familiarity, perspective framing, and emotional appeal in order to visually persuade viewers in all of these different locations. For clarity, you decide to include specific visual images and examples that could replace current website images for each situation. You review the situational conversation notes: 1. Carol asks: “Why can’t we just use the same images that are already being used for all the different locations? All the images of the medical staff look American enough.” 2. Daniel states: “Let’s use images of families in all of the images that scroll through the main website page. That will catch everyone’s eye-everyone has a family somewhere.” 3. Caleb questions: “The pictures we use should all be outdoors and of people having fun. Isn’t that what all patients want to see when they visit the medical facilities website?” 4. Heather states: “Maybe we should think like the potential patients that might visit this website. What would those patients want to see regarding this facility?” 5. Samuel asks: “How can we use images to get people to feel like they will get better, or experience a miracle, or receive better treatment here than at some other facility?” REQUIREMENT ”2-3-page writing paper on PowerPoint slide findings 13 PowerPoint slides total o Title slide o cultural familiarity for New York City o cultural familiarity for Miami o cultural familiarity for Phoenix o o o o o o o o o cultural familiarity for Denver framing viewer perspective for New York City framing viewer perspective for Miami framing viewer perspective for Phoenix framing viewer perspective for Denver visual emotional appeal for New York City visual emotional appeal for Miami visual emotional appeal for Phoenix visual emotional appeal for Denver GRADING RUBRIC GUIDELINE WHEN WRITING PAPER AND PUTTING POWERPOINT SLIDE TOGETHER. A – 4 – Mastery thoroughly discusses the importance of cultural familiarity and includes improved website image examples. A – 4 – Mastery thoroughly discusses the importance of framing viewer perspective and includes improved website image examples. A – 4 – Mastery thoroughly discusses the importance of visual emotional appeal and includes improved website image examples. RESOURCES Resource to view locations, medical health, language, income, etc. https://www.census.gov/quickfacts/fact/table/US/PST045219
Mastering the Art of Online Learning: Your Guide to Acing Online Courses
Introduction
In recent years, the popularity of online courses has skyrocketed, offering learners the flexibility to acquire new skills and knowledge from the comfort of their homes. However, succeeding in online courses requires a different approach compared to traditional classroom settings. To help you make the most of your online learning experience, this article presents essential strategies and tips to ace your online courses.
1. Set Clear Goals and Plan Ahead
Before embarking on an online course, establish clear goals and objectives. Determine what you hope to achieve by the end of the course and break down your goals into manageable milestones. Create a study schedule that aligns with your other commitments, ensuring you allocate dedicated time for coursework, assignments, and revision.
2. Create a Productive Study Environment
Establishing a conducive study environment is crucial for online learning success. Find a quiet, well-lit space where you can concentrate without distractions. Remove any potential interruptions, such as notifications from social media or email. Organize your study materials and have a reliable internet connection to ensure seamless access to course materials.
3. Actively Engage in the Course
Active participation is key to mastering online courses. Engage with course materials, including videos, readings, and interactive components. Take comprehensive notes, highlighting key concepts and ideas. Participate in discussion boards, forums, and virtual meetings to interact with instructors and peers, fostering a sense of community and enhancing your understanding of the subject matter.
4. Manage Your Time Effectively
Online courses offer flexibility, but it’s essential to manage your time wisely to avoid falling behind. Create a detailed schedule, allocating specific time slots for coursework, assignments, and studying. Break down larger tasks into smaller, manageable segments to prevent procrastination. Prioritize tasks based on deadlines and dedicate focused time to each one, ensuring consistent progress throughout the course.
5. Develop Effective Communication Skills
Online courses often rely on written communication, making it crucial to hone your skills in this area. Be concise and clear in your written responses, paying attention to grammar and spelling. Actively participate in discussions, asking thoughtful questions and providing constructive feedback to your peers. Regularly check your course emails and notifications, ensuring you stay updated with any important announcements or changes.
6. Utilize Available Resources
Take full advantage of the resources provided by your online course platform and instructors. Familiarize yourself with the learning management system (LMS) and explore its features. Access supplementary materials, such as textbooks, lecture slides, and external resources recommended by instructors. Utilize online libraries, research databases, and tutorial services to deepen your understanding of the subject matter.
7. Stay Motivated and Engaged
Maintaining motivation throughout an online course can be challenging, particularly when faced with competing priorities or a lack of face-to-face interaction. Set short-term goals and reward yourself upon their completion. Connect with fellow learners through virtual study groups or online forums to foster a sense of camaraderie. Regularly remind yourself of the benefits and personal growth associated with completing the course successfully.
8. Seek Support and Clarification
Don’t hesitate to seek support or clarification when needed. Reach out to your instructors for guidance or clarification on course material. Utilize online discussion forums to ask questions or engage in collaborative problem-solving. Leverage the support services provided by your course platform or institution, such as technical support or academic advising.
Conclusion
Online courses present unique opportunities for self-paced learning and personal growth. By setting clear goals, creating a productive study environment, actively engaging with course materials, and managing your time effectively, you can maximize your chances of acing online courses. Remember to stay motivated, seek support when needed, and make the most of the available resources. Embrace the flexibility and adaptability of online learning to achieve your educational goals.



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