1 Visual Analysis-Nike 2 Thesis Statement: The visual elements of advertising have always been employed to attract buyers and enhance customer loyalty. Consequently, the response by the consumers to the visual elements determines their likelihood to purchase any goods or services offered by the advertising organization. Nike has skillfully used these features that elicit a sensory, perceptual, technical, emotional, and ethical response to attract buyers and eventually realize sales. Visual Analysis -Nike: Outline I. Introduction A. One would be very eager to find out why even multi-billion-dollar companies with globally established markets continue to spend tons of money advertising their business. This situation might prompt one to have a closer look at organizations like Nike. B. Nike has skillfully used these features that elicit a sensory, perceptual, emotional, and, ethical response to attract buyers and eventually realize sales. II. Nike has skillfully employed sensory marketing to attract consumers just at a glance of their website. A. The use of bright colors such as white and pink to advertise their products has ensured potential buyers who happen to be browsing their website pay careful attention to the products (McIntire, 2008). 1. Also, consumers’ sensory response is targeted by contrast-enhanced motion pictures, which bring the product to a more realistic experience (McIntire, 2008). 3 B. The organization also targets emotional responses by consumers who go to their website to look at their products (Junaid & V, 2019). C. The search button is thus obviously and strategically placed on the right upper corner where buyers are more likely to find it. A promotion of tag of savings upon purchase -“save up to 40%”- arguably prompts buyers to make purchases given quality assurance at affordable prices. III. The design of advertisements by Nike also targets the perceptual response of its customers. A. The use of sportswear like joggers’ shoes and on their homepage ensures that particular groups of interest such as athletes are targeted (Esslinger, 2009). 1. Individuals are increasingly associating these items with physical activity as a means of healthy living. 2. The home page contains wears that cover different social groups. B. Hover-over highlighting and drop-down menus are yet some other aspects of marketing employed by the company to ensure a more customer-friendly experience (Esslinger, 2009). C. This form of visual communication thus goes beyond attracting particular groups to ensuring the availability of variety. IV. Although a critical aspect of advertising, most advertising companies have either mistakenly or intentionally afforded little to no attention to the ethical response by consumers. A. Ethical abuse among business enterprises has been noted in their marketing initiatives (Martin, 2018). 4 1. Nike considerably employs visual stereotypes where most images only contain individuals with athletic bodies. 2. Persons with much adiposity may feel alienated and not fit for the wears dealt in by the company. B. This aspect thus implies Nike could better their customer experience by eliminating stereotypes to address ethical responses adequately. V. Conclusion A. To summarize, advertising is a crucial aspect of business that requires the careful and skillful design of adverts to attract customers and promote sales in the long run. The visual elements of advertising have always been employed to attract buyers and enhance customer loyalty. Consequently, the response by the consumers to the visual elements determines their likelihood to purchase any goods or services offered by the advertising organization. Nike has skillfully used these features that elicit a sensory, perceptual, emotional, and, ethical response to attract buyers and eventually realize sales. B. An adequately designed advertisement should capture the key consumer responses, including sensory, technical, perception, emotional and ethical responses (Esslinger, 2009). Nike has arguably employed these aspects and thus realizes global recognition and high sales from consequential consumer attraction. 5 References Esslinger, H. (2009). A fine line: How design strategies are shaping the future of business. Jossey-Bass. https://learning.oreilly.com/library/view/a-fine-line/9780470500415/ Junaid, M. A., & V, N. (2019). Perceived effectiveness of advertisements: The role of emotions. Indian Journal of Health and Well-being, 10(7-9), 271-275. https://search.ebscohost.com/login.aspx?direct=true&AuthType=ip,shib&db=a9h&AN=1 39792868&site=ehost-live&scope=site&custid=s9076023 Martin, P. L. (2018). Visual ethics. Focal Press. https://learning.oreilly.com/library/view/visualethics/9781315455112/ McIntire, P. (2008). Visual design for the modern web. New Riders. https://learning.oreilly.com/library/view/visual-design-for/9780321550033/

Mastering the Art of Online Learning: Your Guide to Acing Online Courses

Introduction

In recent years, the popularity of online courses has skyrocketed, offering learners the flexibility to acquire new skills and knowledge from the comfort of their homes. However, succeeding in online courses requires a different approach compared to traditional classroom settings. To help you make the most of your online learning experience, this article presents essential strategies and tips to ace your online courses.

1. Set Clear Goals and Plan Ahead

Before embarking on an online course, establish clear goals and objectives. Determine what you hope to achieve by the end of the course and break down your goals into manageable milestones. Create a study schedule that aligns with your other commitments, ensuring you allocate dedicated time for coursework, assignments, and revision.

2. Create a Productive Study Environment

Establishing a conducive study environment is crucial for online learning success. Find a quiet, well-lit space where you can concentrate without distractions. Remove any potential interruptions, such as notifications from social media or email. Organize your study materials and have a reliable internet connection to ensure seamless access to course materials.

3. Actively Engage in the Course

Active participation is key to mastering online courses. Engage with course materials, including videos, readings, and interactive components. Take comprehensive notes, highlighting key concepts and ideas. Participate in discussion boards, forums, and virtual meetings to interact with instructors and peers, fostering a sense of community and enhancing your understanding of the subject matter.

4. Manage Your Time Effectively

Online courses offer flexibility, but it’s essential to manage your time wisely to avoid falling behind. Create a detailed schedule, allocating specific time slots for coursework, assignments, and studying. Break down larger tasks into smaller, manageable segments to prevent procrastination. Prioritize tasks based on deadlines and dedicate focused time to each one, ensuring consistent progress throughout the course.

5. Develop Effective Communication Skills

Online courses often rely on written communication, making it crucial to hone your skills in this area. Be concise and clear in your written responses, paying attention to grammar and spelling. Actively participate in discussions, asking thoughtful questions and providing constructive feedback to your peers. Regularly check your course emails and notifications, ensuring you stay updated with any important announcements or changes.

6. Utilize Available Resources

Take full advantage of the resources provided by your online course platform and instructors. Familiarize yourself with the learning management system (LMS) and explore its features. Access supplementary materials, such as textbooks, lecture slides, and external resources recommended by instructors. Utilize online libraries, research databases, and tutorial services to deepen your understanding of the subject matter.

7. Stay Motivated and Engaged

Maintaining motivation throughout an online course can be challenging, particularly when faced with competing priorities or a lack of face-to-face interaction. Set short-term goals and reward yourself upon their completion. Connect with fellow learners through virtual study groups or online forums to foster a sense of camaraderie. Regularly remind yourself of the benefits and personal growth associated with completing the course successfully.

8. Seek Support and Clarification

Don’t hesitate to seek support or clarification when needed. Reach out to your instructors for guidance or clarification on course material. Utilize online discussion forums to ask questions or engage in collaborative problem-solving. Leverage the support services provided by your course platform or institution, such as technical support or academic advising.

Conclusion

Online courses present unique opportunities for self-paced learning and personal growth. By setting clear goals, creating a productive study environment, actively engaging with course materials, and managing your time effectively, you can maximize your chances of acing online courses. Remember to stay motivated, seek support when needed, and make the most of the available resources. Embrace the flexibility and adaptability of online learning to achieve your educational goals.