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School of Computing

Bachelor of Computing Systems

Bachelor
of Computing Systems

ITEC6.390 E-Commerce

Assessment 2 – Semester 1 2015

Date
due: 18 June2015
Weighting: 35%
Marks: 100

Instructions:
Students are to attempt all questions. All non-original work must be referenced using APA referencing style

Marks will be awarded for presentation,
quality of research and knowledge application.

Contents
.doc#_Toc416855705″”>Bachelor
of Computing Systems.1
.doc#_Toc416855706″”>ITEC6.390
E-Commerce.1
.doc#_Toc416855707″”>Deliverables.3
.doc#_Toc416855708″”>Length Guideline..3
.doc#_Toc416855709″”>Part A: Promoting your web site..4
.doc#_Toc416855710″”>Part B. Literature review…4
.doc#_Toc416855711″”>Part C E-commerce Research (50 marks).5

Deliverables

Part
A Promoting your Website

Word Processed e-copy

Part B

Your one Blog site

Part C
Two clearly labeled sections

1.
Literature review
2.
E-commerce Research

Length Guideline

Part A 1- 2 pages
Part B Equivalent to1-1.5 word processed pages
Part C 1500 word limit

If your marker cannot access any part of your Blog
you will receive zero for section B.

Part A: Promoting your web site
20
Marks

Using your website from assignment 1 describe the steps required to increase
the marketing profile for this website.

Your report should include (but not be limited to):

Traditional
media
Establishing
a community
Customer
Capture Targeted marketing people and/or times of the year (such as Mothers
Day)
Search
engines

Increasing their profile
within search engines, Ad words, advantages of links from other similar
websites

Social media

Twitter, Facebook, YouTube
. . .

Online
advertising
Other
clip-ons

Trip advisor, Grabone,
selling products on Trade-me . . .

Notes

Your plan must be specific to your business NOT
theoretical or general.

You need a clear course of action

Length guideline 1-2 pages.

Part B. Literaturereview
30
Marks
You task is to review one current
e-commerce article.
You research must include:

Source/author: Is this a reliable source and/or a well-known author?

A review and a summary of the articles content including the authors
main point or argument

Two articles on the same topic that either enhance, support or conflict
with the original article

Your own opinion of the topic.

You are
required to make an informed opinion.

Part C E-commerce Research (50 marks)
This must be on your Blog

Aim
The
aim of Part C is to show an understanding of an area of e-commerce of your own
choosing (from the list below).

Present
this research as a Blog.

Your
research should include but is not limited to:

A
brief definition of the type of e-commerce you have chosen
An
explanation of how this type of commerce was performed previously. If
there was no such business please explain this
Cite
two examples of organizations engaged in this type of e-commerce
Discuss
how the changes influenced by e-commerce have changed the business model/s
for this sector
The
use of this type of e-commerce world-wide
The
use of this type of e-commerce in New Zealand
Compare
the difference between the NZ and Global examples you have chosen.

You
may select your area of e-commerce from the list below (once you have decided on
your topic area you must contact your lecturer to register your topic). Each
student must select a different topic; topics areas will be awarded on a first
come basis.

E-commerce
areas for research

Smart
technology
E-learning
(or Blended)
Supply
Chain Management
T-commerce
E-tailing

E-real
estate
E-Government
E-medicine
Social
Networking Commercial considerations
M-Commerce
(Mobile technologies)

EDI
(and Internet enabled B2B)
Portals
and/or Knowledge management
E-brokering (on-line stock/shares trading)
E-procurement
(on-line inventory procurement)
E-Dating
C2C
Trading
E-banking
Future
trends

Inappropriate
research areas will not be marked and receive zero

Length guideline
1500 word limit
You are expected
to use APA citation and referencing style
Direct quotes
should be no longer than 2
lines per quote and clearly cited
Limit your
citations to 20% or less of your report, with your own commentary and
opinion clearly written as the dominant part of your report
You should list
a minimum of 10 quality references with at least 8 from quality journals,
books and articles with named authors.

See
EIT online for tutorials on:

Using EIT
Library for research
Referencing.

.0/msohtmlclip1/01/clip_image002.gif”” alt=””EIT logo with school of computing grey.wmf””>School of ComputingBachelor of Computing SystemsAssessment 2 – Semester 1 2015Date
due: 18 June2015Weighting: 35%Marks: 100Instructions:Students are to attempt all questions. All
non-original work must be referenced using APA referencing styleMarks will be awarded for presentation,
quality of research and knowledge application.Contents.doc#_Toc416855705″”>Bachelor
of Computing Systems.1.doc#_Toc416855706″”>ITEC6.390
E-Commerce.1.doc#_Toc416855707″”>Deliverables.3.doc#_Toc416855708″”>Length Guideline..3.doc#_Toc416855709″”>Part A: Promoting your web site..4.doc#_Toc416855710″”>Part B. Literature review…4.doc#_Toc416855711″”>Part C E-commerce Research (50 marks).5Word Processed e-copyYour one Blog site1.
Literature review2.
E-commerce ResearchPart A 1- 2 pagesPart B Equivalent to1-1.5 word processed pagesPart C 1500 word limit If your marker cannot access any part of your Blog
you will receive zero for section B.20
MarksUsing your website from assignment 1 describe the steps required to increase
the marketing profile for this website.Your report should include (but not be limited to):Increasing their profile
within search engines, Ad words, advantages of links from other similar
websitesTwitter, Facebook, YouTube
. . .Trip advisor, Grabone,
selling products on Trade-me . . .NotesYou need a clear course of action 30
MarksYou task is to review one current
e-commerce article.You research must include:
Source/author: Is this a reliable source and/or a well-known author?
A review and a summary of the articles content including the authors
main point or argument
Two articles on the same topic that either enhance, support or conflict
with the original article
Your own opinion of the topic.You are
required to make an informed opinion.This must be on your Blog AimThe
aim of Part C is to show an understanding of an area of e-commerce of your own
choosing (from the list below). Present
this research as a Blog.Your
research should include but is not limited to:You
may select your area of e-commerce from the list below (once you have decided on
your topic area you must contact your lecturer to register your topic). Each
student must select a different topic; topics areas will be awarded on a first
come basis.E-commerce
areas for researchInappropriate
research areas will not be marked and receive zero See
EIT online for tutorials on: “