Assignment: Brand Recipe Book

Final Brand Recipe Book (Style Guide)
150 pts
Final Personal Brand Style Guide (At least 11 pages)
Final in combined pdf document (not 11 different documents)
Includes:

Title Page
Table of Contents/Index Page
Mission and/or Elevator Pitch: Why do you stand out?
Logo and variations
Color Palette
Typography
Audience (Persona): To whom do you want to stand out?
Tone: Can include quotes from you (and others).
Supporting Imagery/Graphics
Sample Digital Artifact (something that would be in a digital space)

Mockup at least 1 item: Instagram post, Linkedin Banner, personal website front-page prototype, Twitter Banner, etc.

Sample Physical Artifact (something that would be printed or handed out)

Mockup at least 1 item: Business card, resume, letterhead, merchandise item, sticker, etc.

Example Brand Recipe Book with Prompts/Ideas- This is just for guidance and does not include all of the parameters listed for the actual assignment. Refer to the assignment for all 11 pieces.

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