BCO 113: WRITING COMMUNICATION SKILLS Midterm Task brief & rubrics
Midterm Task: Memorandum and Formal Emails
? This is an individual writing task.
? You must complete 2 Business documents.
? 1 Memorandum
? 1 Persuasive Email
? Your documents must follow standard Memorandum and formal Email format as discussed in class.
? You must upload your document via Turnitin in pdf format.
Formalities:
? Word count: Each individual task is allocated a specific word count.
? Font: Arial 12,5 pts.
? Text alignment: Justified.
Submission: Week 4 – 20 June 2021 at 23:59 CEST Via Moodle (Turnitin)
Weight: This task is a 40% of your total grade for this subject.
It assesses the following learning outcomes:
? Outcome 1: Demonstrate familiarity with different writing formats in business and apply this in practice.
? Outcome 2: Illustrate the awareness of how to apply principles of instructive, persuasive, and informative writing.
Memorandum 400 Word Count – 15% of Midterm Task Grade
TASK 1
Read the scenario below. Write a MEMO informing employees and requesting information regarding an upcoming seminar.
o Your message should be in standard memo format, as per class introduction.
o You should apply the indirect style of writing.
o You should use positive language and build goodwill.
Memo Compulsory Seminar
Task: Write a memo requesting attendance by employees of the seminar.
You are an administrative assistant in a multinational company. You want to tell employees about an upcoming compulsory computer training seminar. You are
attaching a brochure about the seminar from the presenter, but you also need to inform them of the following:
? what the training is for
? who the presenter is, including a brief statement about his/her background
? where the training will be held, including the date and time
? whether or not parking is available
? whether or not lunch and/or any refreshments will be served
.
Persuasive Email Word count 800 – 25% of Midterm Task Grade
Task 2
Persuasive Message Flowing Upward: How about a continued tele Week?
Over the last year your company like everyone elses was forced to work virtually as a result of the Covid19 pandemic. Things are slowly getting back to normal
in the company and team managers are being asked to share their thoughts on what way the company should continue to work. Despite the initial concerns
there has been no real sign or employees being less productive. There are some departments, such as sales that feel that it is better for their team to work face-
to-face, especially when it comes to clients. However, you as head of Human Resources (HR) feel that the company would benefit from a continued virtual
working environment.
Your Task. Write an email to the heads of the different departments, these would include sales, marketing, accounting, administrative staff etc. trying to
persuade them of the benefits for them and the company of allowing employees to work at least three days from home.
Use the AIDA strategy. Dont forget to reduce resistance.
Rubric Memorandum Task 1
Exceptional 100-90
Good 89-80
Fair 79-70
Marginal 69-60
Fail 10 pts
Content and structure 30%
Memo clearly states the
purpose
Appropriate explanations or
facts used to support the
main idea
Easy to follow
Tone is appropriate for
intended audience
Very good use of indirect vs.
direct writing pattern
Memo clearly states the
purpose
Some explanations or facts
used to support the main
idea
Somewhat hard to follow
Tone is generally
appropriate for intended
audience
Correct use of indirect vs.
direct pattern
Purpose of memo is
unclear
More explanations or facts
need to be used to support
the main idea
Hard to follow
Tone is too formal or too
informal for intended
audience
Too direct or indirect
Purpose of memo is
unclear
Main idea is not supported
by explanations or facts
Memo rambles; hard to
follow or understand
Tone is inappropriate for
intended audience
Incorrect choice of pattern
Purpose of the memo missing
Unclear structure, hard to follow
Inappropriate tone and use of language
Difficult to understanding the patter
choice
Understanding the format 25%
Accurately uses correct
memorandum format
(heading, greeting,
introduction, body, closure,
signature, enclosure, and
copy)
Mostly uses correct
memorandum format
(heading, greeting,
introduction, body, closure,
signature, enclosure, and
copy)
Some noticeable errors in
use of correct
memorandum format
(heading, greeting,
introduction, body, closure,
signature, enclosure, and
copy)
Several noticeable errors in
use of correct
memorandum format
(heading, greeting,
introduction, body, closure,
signature, enclosure, and
copy)
Inadequate demonstration of
understanding of memo format
Language Usage
25%
Accurate use of punctuation
and grammar. Positive
language and forward-
looking tone.
No spelling errors
One or two mistakes with
punctuation or grammar.
Language majorly positive,
appropriate tone.
One or two spelling errors
More than two mistakes in
punctuation or grammar.
Somewhat positive
language.
More than two spelling
errors
Incorrect use throughout
the memo of punctuation
or grammar. Majorly
negative tone and
language.
Frequent spelling errors
distract from memo
Many spelling, punctuation an grammar
errors. Rude tone and very negative
language.
Appearance 20%
Correct spacing, font, and
format used
Few problems in spacing,
font, or format
Frequent problems in
spacing, font, or format
Marginally incorrect use of
format and hard to read
Wrong format used and hard to read
Rubric Email Task 2
Exceptional
100-90
Good
89-80
Fair
79-70
Marginal
69-60
Fail
10 pts
Understanding of the
format and structure
required in business
writing
30%
The student demonstrates superior
knowledge and understanding of the
business writing format
All elements (subject line, greetings,
and professional email address) are
present and adequate.
The student
demonstrates good
knowledge and
understanding of the
business writing format.
All elements (greeting,
subject line, and
address) are present
and adequate to a
certain extent.
The student demonstrates
fair knowledge and some
understanding of some
elements of the business
writing format
Some elements (greeting,
subject line or address) are
inappropriate
The student demonstrates
marginally inadequate
understanding of all elements of
the business writing format
Several or all elements (greeting,
subject line, and address) are
lacking or inappropriate
The student demonstrates
inadequate understanding of all
elements of the business writing
format
All the elements (greeting, subject
line, and address) are lacking and
inappropriate
Explanation and
description of purpose
25%
Clear and thorough description and
explanation of purpose
Length is adequate to the message.
Quite clear and
thorough description
and explanation of
purpose. Length is
adequate to the
message
Fairly clear and thorough
description and explanation
of purpose Length is
adequate to the message.
Description and explanation of
purpose is unclear.
Length inadequate-too short or
too long
Description and explanation of
purpose are lacking or incomplete.
Length is inadequate- too short or
too long.
Understanding of
mechanics of written
language
25%
Superior understanding of mechanics
of written language.
Adequate word forms.
Good understanding of
mechanics of written
language
Adequate word forms.
Fair understanding of
mechanics of written
language
Mostly adequate word
forms.
Marginally inadequate
understanding of mechanics of
written language
Inadequate word forms (use of
abbreviations)
Failure to understand mechanics of
written language.
Inadequate word forms (use of
abbreviations)
Demonstrates familiarity
with context of the
writing exercise.
20%
Clearly and adequately identifies
context by choosing an adequate tone
and language
Adequately identifies
context by choosing an
adequate tone and
language
Identifies context by
choosing an adequate tone
and language most of the
time
Fails to identify the context by
choosing inadequate tone and
language
Tone and choice language are
highly inadequate to the context.
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Human Resource Management
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BCO113 WRITING COMMUNICATION SKILLS Midterm Task brief & rubrics
Midterm Task: Memorandum and Formal Emails
? This is an individual writing task.
? You must complete 2 Business documents.
? 1 Memorandum
? 1 Persuasive Email
? Your documents must follow standard Memorandum and formal Email format as discussed in class.
? You must upload your document via Turnitin in pdf format.
Formalities:
? Word count: Each individual task is allocated a specific word count.
? Font: Arial 12,5 pts.
? Text alignment: Justified.
Submission: Week 4 – 20 June 2021 at 23:59 CEST Via Moodle (Turnitin)
Weight: This task is a 40% of your total grade for this subject.
It assesses the following learning outcomes:
? Outcome 1: Demonstrate familiarity with different writing formats in business and apply this in practice.
? Outcome 2: Illustrate the awareness of how to apply principles of instructive, persuasive, and informative writing.
Memorandum 400 Word Count – 15% of Midterm Task Grade
TASK 1
Read the scenario below. Write a MEMO informing employees and requesting information regarding an upcoming seminar.
o Your message should be in standard memo format, as per class introduction.
o You should apply the indirect style of writing.
o You should use positive language and build goodwill.
Memo Compulsory Seminar
Task: Write a memo requesting attendance by employees of the seminar.
You are an administrative assistant in a multinational company. You want to tell employees about an upcoming compulsory computer training seminar. You are
attaching a brochure about the seminar from the presenter, but you also need to inform them of the following:
? what the training is for
? who the presenter is, including a brief statement about his/her background
? where the training will be held, including the date and time
? whether or not parking is available
? whether or not lunch and/or any refreshments will be served
.
Persuasive Email Word count 800 – 25% of Midterm Task Grade
Task 2
Persuasive Message Flowing Upward: How about a continued tele Week?
Over the last year your company like everyone elses was forced to work virtually as a result of the Covid19 pandemic. Things are slowly getting back to normal
in the company and team managers are being asked to share their thoughts on what way the company should continue to work. Despite the initial concerns
there has been no real sign or employees being less productive. There are some departments, such as sales that feel that it is better for their team to work face-
to-face, especially when it comes to clients. However, you as head of Human Resources (HR) feel that the company would benefit from a continued virtual
working environment.
Your Task. Write an email to the heads of the different departments, these would include sales, marketing, accounting, administrative staff etc. trying to
persuade them of the benefits for them and the company of allowing employees to work at least three days from home.
Use the AIDA strategy. Dont forget to reduce resistance.
Rubric Memorandum Task 1
Exceptional 100-90
Good 89-80
Fair 79-70
Marginal 69-60
Fail 10 pts
Content and structure 30%
Memo clearly states the
purpose
Appropriate explanations or
facts used to support the
main idea
Easy to follow
Tone is appropriate for
intended audience
Very good use of indirect vs.
direct writing pattern
Memo clearly states the
purpose
Some explanations or facts
used to support the main
idea
Somewhat hard to follow
Tone is generally
appropriate for intended
audience
Correct use of indirect vs.
direct pattern
Purpose of memo is
unclear
More explanations or facts
need to be used to support
the main idea
Hard to follow
Tone is too formal or too
informal for intended
audience
Too direct or indirect
Purpose of memo is
unclear
Main idea is not supported
by explanations or facts
Memo rambles; hard to
follow or understand
Tone is inappropriate for
intended audience
Incorrect choice of pattern
Purpose of the memo missing
Unclear structure, hard to follow
Inappropriate tone and use of language
Difficult to understanding the patter
choice
Understanding the format 25%
Accurately uses correct
memorandum format
(heading, greeting,
introduction, body, closure,
signature, enclosure, and
copy)
Mostly uses correct
memorandum format
(heading, greeting,
introduction, body, closure,
signature, enclosure, and
copy)
Some noticeable errors in
use of correct
memorandum format
(heading, greeting,
introduction, body, closure,
signature, enclosure, and
copy)
Several noticeable errors in
use of correct
memorandum format
(heading, greeting,
introduction, body, closure,
signature, enclosure, and
copy)
Inadequate demonstration of
understanding of memo format
Language Usage
25%
Accurate use of punctuation
and grammar. Positive
language and forward-
looking tone.
No spelling errors
One or two mistakes with
punctuation or grammar.
Language majorly positive,
appropriate tone.
One or two spelling errors
More than two mistakes in
punctuation or grammar.
Somewhat positive
language.
More than two spelling
errors
Incorrect use throughout
the memo of punctuation
or grammar. Majorly
negative tone and
language.
Frequent spelling errors
distract from memo
Many spelling, punctuation an grammar
errors. Rude tone and very negative
language.
Appearance 20%
Correct spacing, font, and
format used
Few problems in spacing,
font, or format
Frequent problems in
spacing, font, or format
Marginally incorrect use of
format and hard to read
Wrong format used and hard to read
Rubric Email Task 2
Exceptional
100-90
Good
89-80
Fair
79-70
Marginal
69-60
Fail
10 pts
Understanding of the
format and structure
required in business
writing
30%
The student demonstrates superior
knowledge and understanding of the
business writing format
All elements (subject line, greetings,
and professional email address) are
present and adequate.
The student
demonstrates good
knowledge and
understanding of the
business writing format.
All elements (greeting,
subject line, and
address) are present
and adequate to a
certain extent.
The student demonstrates
fair knowledge and some
understanding of some
elements of the business
writing format
Some elements (greeting,
subject line or address) are
inappropriate
The student demonstrates
marginally inadequate
understanding of all elements of
the business writing format
Several or all elements (greeting,
subject line, and address) are
lacking or inappropriate
The student demonstrates
inadequate understanding of all
elements of the business writing
format
All the elements (greeting, subject
line, and address) are lacking and
inappropriate
Explanation and
description of purpose
25%
Clear and thorough description and
explanation of purpose
Length is adequate to the message.
Quite clear and
thorough description
and explanation of
purpose. Length is
adequate to the
message
Fairly clear and thorough
description and explanation
of purpose Length is
adequate to the message.
Description and explanation of
purpose is unclear.
Length inadequate-too short or
too long
Description and explanation of
purpose are lacking or incomplete.
Length is inadequate- too short or
too long.
Understanding of
mechanics of written
language
25%
Superior understanding of mechanics
of written language.
Adequate word forms.
Good understanding of
mechanics of written
language
Adequate word forms.
Fair understanding of
mechanics of written
language
Mostly adequate word
forms.
Marginally inadequate
understanding of mechanics of
written language
Inadequate word forms (use of
abbreviations)
Failure to understand mechanics of
written language.
Inadequate word forms (use of
abbreviations)
Demonstrates familiarity
with context of the
writing exercise.
20%
Clearly and adequately identifies
context by choosing an adequate tone
and language
Adequately identifies
context by choosing an
adequate tone and
language
Identifies context by
choosing an adequate tone
and language most of the
time
Fails to identify the context by
choosing inadequate tone and
language
Tone and choice language are
highly inadequate to the context.
Applied Sciences
Architecture and Design
Biology
Business & Finance
Chemistry
Computer Science
Geography
Geology
Education
Engineering
English
Environmental science
Spanish
Government
History
Human Resource Management
Information Systems
Law
Literature
Mathematics
Nursing
Physics
Political Science
Psychology
Reading
Science
Social Science
Liberty University
New Hampshire University
Strayer University
University Of Phoenix
Walden University
Home
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Blog
Archive
Tags
Reviews
Contact
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