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BU480 Lesson 1 Exam

BU480 Lesson 1 Exam

The rise of the __________ period started with the launch of Amazon.com in 1995 and continued until 2000.
Question options:
  

Internet
 

crash
 

synergy
 

grassroots of e-business
 
Question 2
The __________ stage of a technological revolution takes place right after a new technology is introduced to the market.
Question options:
  

crash
 

frenzy
 

synergy
 

irruption
 
Question 3
In the context of e-business strategies, the concept of __________ deserves special attention because many Internet start-ups that ended up in bankruptcy at the end of the Internet boom years did not pay enough attention to this issue.
Question options:
  

value creation
 

strategy formation
 

competitive analysis
 

innovation
 
Question 4
The e-business strategy framework consists of all of the following EXCEPT:
Question options:
  

strategy formulation.
 

strategic analysis.
 

strategy implementation.
 

market exploitation.
 
Question 5
Within organizations, we typically recognize the following three different levels of strategy. Which of the following is NOT one of these strategies?
Question options:
  

Operational
 

Corporate-level
 

Differentiation
 

Business unit
 
Question 6
__________ deals with the facilitation of transactions and selling of products and services online.
Question options:
  

Mobile commerce
 

E-marketing
 

E-business
 

E-commerce
 
Question 7
__________ refer(s) to a firm’s ability through IT and the Internet to turn resources into valuable products or services.
Question options:
  

E-Innovations
 

E-Development
 

E-Capabilities
 

E-Synergies
 
Question 8
The Internet can change __________ insofar as suppliers, manufacturers, distributors, retailers, and customers can interact in new and different ways.
Question options:
  

industry structure
 

industry value chains
 

firm value chains
 

competitive relationships
 
Question 9
The goal of __________ strategy is to achieve (long-term) success by building up one or more sources of competitive advantage.
Question options:
  

Internet
 

e-business
 

synergistic
 

market exploitation
 
Question 10
The most recent and unstoppable trend in globalization of business and economic interdependence is:
Question options:
  

mobile commerce.
 

social media.
 

e-business.
 

the Internet.
 
Question 11
The most common online retail business models include all of the following EXCEPT:
Question options:
  

virtual merchants.
 

bricks-and-clicks retailers.
 

kiosk merchants.
 

manufacturer-direct retailers.
 
Question 12
The overall goal of developing an e-business strategy is to:
Question options:
  

lower transaction costs.
 

achieve economies of scale and   scope.
 

increase customer value.
 

succeed in using the Internet as   an enabler for achieving a competitive advantage.
 
Question 13
The second stage of a technological revolution is:
Question options:
  

the “gilded age.”
 

synergy.
 

irruption.
 

the “golden age.”
 
Question 14
Before the Internet became a widely used platform for conducting e-business transactions, companies were already using other information and communication technologies (ICT) infrastructures. These included all EXCEPT:
Question options:
  

electronic data interchange (EDI).
 

customer relationship management   (CRM).
 

public IT platforms.
 

inter-organizational information   systems (IOS).
 
Question 15
__________ developed the five-stage model of technological revolutions.
Question options:
  

H. Mintzberg
 

C. Perez
 

M. Porter
 

B. Arthur
 
Question 16
__________ strategy, also known as functional-level strategy, deals with how to implement the business unit strategy with regard to resources, processes, and people.
Question options:
  

Operational
 

Corporate-level
 

Implementation
 

Divisional
 
Question 17
Carlota Perez defines a(n) __________ as a “powerful and highly visible cluster of new and dynamic technologies, products and industries, capable of bringing about an upheaval in the whole fabric of the economy and of propelling a long-term upsurge of development.”
Question options:
  

technological revolution
 

deployment period
 

installation period
 

competitive advantage
 
Question 18
__________ deal(s) with the overall plan for deploying the resources that a firm possesses.
Question options:
  

E-commerce
 

Tactics
 

Differentiation
 

Strategy
 
Question 19
Firm __________ can be directly affected by e-commerce through its potential impact on how the business performs various business processes such as warehousing, manufacturing, sales, and customer support.
Question options:
  

technological support systems
 

profitability
 

value chains
 

competitive advantage
 
Question 20
Which of the following is NOT one of the three strategic issues that are highly relevant to e-business companies?
Question options:
  

The company’s internal strengths   and weaknesses
 

The internal organization of an   e-business venture
 

Relationships with suppliers
 

Customers and users

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