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BU480 Online Exam 3

BU480 Online Exam 3

Online Exam 3
   
Question 1
__________ activities include the acceptance over the Internet of online orders (i.e. commercial transactions) and electronic payments (i.e. financial transactions).
Question options:
  

Support
 

Processing
 

Transaction
 

Operational
 
Question 2
The online delivery of digital goods, such as software, music, videos, films, and e-books, by letting customers download the purchased product(s), is an example of:
Question options:
  

fulfillment.
 

transaction.
 

distribution.
 

customer support.
 
Question 3
By taking orders online, the Internet has, in many cases, drastically changed a company’s __________ activities.
Question options:
  

sales
 

service
 

production
 

support
 
Question 4
In order for a competence to be considered as core, it needs to be all of the following EXCEPT:
Question options:
  

valuable.
 

unique.
 

hard to imitate.
 

innovative.
 
Question 5
__________ include wholesalers, distributors, retailers and customers.
Question options:
  

Strategic core value chain   partners
 

Upstream value chain partners
 

Downstream value   chain partners
 

Value chain integrators
 
Question 6
__________ such as strategic outsourcing partners, application service providers (ASPs) and system integrators provide the electronic infrastructure for a company.
Question options:
  

Strategic core value chain   partners
 

Upstream value chain partners
 

Downstream value chain partners
 

Value chain   integrators
 
Question 7
__________ represent the ability of a firm to use resources efficiently and effectively.
Question options:
  

Competencies
 

Capabilities
 

Assets
 

Skills
 
Question 8
__________ deals with the primary inputs for different processes within the organization.
Question options:
  

Resource acquisition
 

Operations
 

Procurement
 

Supply chain
 
Question 9
Improving supply chain coordination, functional synergies and linkages between offline and online channels are examples of:
Question options:
  

cooperative agreements.
 

organizational efficiency.
 

complementarities.
 

e-technologies.
 
Question 10
__________ consist(s) of receiving, storing, and distributing incoming goods within the company.
Question options:
  

Inbound logistics
 

Outbound logistics
 

Operations
 

Warehousing
 
Question 11
Amazon.com has also extensively used information captured throughout its __________ to create value. Customers have the possibility of tracking past purchases online and checking the status of delivery.
Question options:
  

internal value chain
 

virtual value chain
 

value network
 

physical value chain
 
Question 12
__________ activities within a firm include inbound logistics, operations, outbound logistics, marketing and sales and after-sales service.
Question options:
  

Support
 

Primary
 

Secondary
 

Operational
 
Question 13
Communication activities include two-way communication between a company and its online visitors and customers. This can take place via Internet applications such as email and:
Question options:
  

social media.
 

YouTube videos.
 

real-time chat.
 

search engines.
 
Question 14
The installation of a product, supplying spare parts, and exchanging faulty products are part of the __________ process.
Question options:
  

sales
 

support
 

service
 

production
 
Question 15
In the process of __________, the market is subdivided into distinct subsets of customers that behave in the same way or have similar needs.
Question options:
  

market analysis
 

market segmentation
 

target marketing
 

environmental analysis
 
Question 16
The Internet and __________ are considered as strong enablers of value creation by improving the connections among the participants involved in the value creation process.
Question options:
  

chat rooms
 

e-media
 

online shopping
 

e-technologies
 
Question 17
__________ effects can be achieved through loyalty programs of online retailers, offering transaction safety and reliability guaranteed by third parties, promoting online communities, and allowing customization of products, information, and website layout and content.
Question options:
  

Novelty
 

Lock-in
 

Loyalty
 

Innovative
 
Question 18
__________ are all the tangible and intangible assets of a firm that can be used in the value-creation process.
Question options:
  

Competencies
 

Capabilities
 

Resources
 

Products
 
Question 19
The __________ describes the main features that a firm can offer to its customers.
Question options:
  

virtual value chain
 

value network
 

ICDT model
 

internal value chain
 
Question 20
__________ activities within a firm include firm infrastructure, human resources, technology development and procurement.
Question options:
  

Support
 

Primary
 

Secondary
 

Operational

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