Select any one question and answer them about 200 words with proper citation
Question #1:What are five stages in consumer online purchase decision process (hint: Figure 6.1 Figure 6.2, Figure 6.10, Figure 6.11)
What factors influence consumer buying behavior (hint: Figure 6.3)
Question #2:If you’re a manager of a startup company, you face a number of strategic questions on building brands online. You have been advised There are five major types of marketing, and a variety of different platforms that perform different functions. Explain these five major types of marketing, providing one company as an example for each type (hint: Table 6.2 The Digital Marketing Roadmap)
Question #3:If you are the website manager of an existing commercial website, recommend three online marketing strategies that you think work well.
Question #4:Thousands of advertisers are looking for audiences. Ad networks are intermediaries that connect publishers with marketers. Explain how an advertising network works? (hint: Figure 6.6 How An Advertising Network Works)
Question #5:To understand the process of attracting potential consumers via marketing communications and converting them into customers, students of E-commerce class will need to be familiar with online marketing terminology. “Table 6.6 MARKETING METRICS LEXICON” lists some terms commonly used to describe the impacts and results of online marketing such as display ads and e-mail campaigns. List and explain 10 chosen terminologies that you think this class should know.
Question #6:Research has shown that many consumers use the Internet to investigate purchases before actually buying them, which is often done in a physical storefront. What implication does this have for online merchants? What can they do to entice more online buying, rather than pure research?
Question #7:List the differences among databases, data warehouses, and data mining.
Question #8:What are online marketing analytics (also called web analytics) and how are they used? Name one software as an example