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Business Communication press release analysis

Business Communication press release analysis

In this module, you learned about the importance of using computer technologies to draft a wide range of business documents.
In this assignment, you will analyze the following press release and then write a short paper that answers the following:

Is this a good press release? Explain why?
Is the press release missing information? If so, what is missing?
Is this press release effective or ineffective? Support your claim with evidence.
If you were a member of the media, would you publish or convey this information to your audience? Explain your reasoning.

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Use the following format/structure and guidelines for all short paper assignments:

Title Page: Include your name, the paper title, course title, instructor’s name, and date.
Introduction: Explain the purpose of the paper in succinct, declarative sentences. The introduction should offer a preview of the paper and its value and be based upon the concepts studied in the course.
Content: Provide a well-developed, balanced argument that uses course concepts, examples or applications, and legitimate research from appropriate sources. Ensure that you clearly respond to all questions above.
Conclusion: Develop a summative paragraph, which includes what you learned from the learning activity.
References: Include a variety of relevant resources to support your work.

Things to Remember!
œ“ Write a short paper, 2 to 3 pages in length (not including title and reference pages).
œ“ Use Times New Roman, 12-point font, double-spaced, with one-inch margins, with APA-formatted in-text citations and references for all resources.
œ“ Check and correct any spelling or grammatical errors in your document prior to submitting it for evaluation.

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