WEEK FIVE ASSIGNMENT
REMARKS: Use the Attached Grading Rubric for this Assignment!!!

This assignment consists of two sections: a marketing plan (Word document) and Marketing Budget (Excel document) Note: You must submit both sections as separate files for the completion of this assignment.

For the first 6 months your company is in business”to give you time to perfect your product and to learn from actual customers”you will start marketing and selling in your own community, a radius of 25 miles from where you live.

Section 1: Marketing Plan and Sales Strategy (MS Word or equivalent)
Write the 9-page marketing plan and sales strategy section of UpTown Swirl business plan in which you do the following:

Please use the template attached:

> Target Market   For section 1a page 107 (see attachment)
> Assess the Competition  For section 2a page 123 thru 125
> Marketing Share Distribution For section 2b page 131 (see attachment)
> UpTown Swirl companys message For section 3 page 160 (see attachment)
> Identify the Marketing vehicles For section 4 page 171
 
Section 2: Marketing Budget (MS Excel worksheets template-see attachment
> Section 2 uses the Business Plan Financials MS Excel template
   (must complete the attachment)

Remarks:  The response must be detailed and answer the primary questions outlined in the grading rubric and ALL subpart of the primary question.  Write clearly, concisely, use proper grammar and writing mechanics. You must use APA format and cite (4) references.  Plagiarism report must be provided!!!!