Business Plan Assignment
Guidelines With Scoring Rubric
Purpose
The purpose of this assignment is to develop a business plan for a quality improvement project, program, or service related to an area of student interest within the selected healthcare organization.
Due Date: Sunday 11:59 p.m. MT at the end of Week 7
Total Points Possible: 200
Requirements:
1. Address all components of the business plan as outlined in Preparing the Paper.
2. Refer to the Business Plan Worksheet, available for download on the Course Resources page, as needed to complete the assignment.
3. This paper will be graded on quality and completeness of information, accuracy of any required calculations, use of citations, use of standard English grammar, sentence structure, and organization based on the required components.
4. Create this assignment using Microsoft Word, which is the required format for all Chamberlain documents. You can tell that the document is saved as an MS Word document because it will end in .docx.
5. Use of Turn It In is used for this assignment and is part of the submsiion into the assignment portal, See the Turn It In guidelines within the Resources tab on the left.
6. Submit the final paper to the Files by Sunday 11:59 p.m. MT. Any questions about this paper may be discussed in the weekly Q & A forum under Discussions. Once your paper has been submitted to Files, you are not allowed to resubmit to that portal without express approval by the faculty.
7. The length of the paper is to be no greater than seven pages including the appendices, but excludes title page and reference page. Extra pages will not be read nor graded by the instructor. Content beyond the page limit will not be considered part of the paper. Your business plan worksheet should be included in the appendices section but is not counted as part of your page limit..
8. APA format (6th edition) is required in this assignment, including a title page and a reference page. Use headings for the sections of the paper according to APA format. Remember that the introduction does require a heading. See the APA manual for details of formatting. You may also refer to Guidelines for Writing Professional Papers found in Course Resources.
9. A complete paper will contain all components outlined under Preparing the Paper.
Preparing the paper
A business plan is a detailed plan for a proposed program, project, or service.
The following sections should be clearly present with headings and complete. Use the headings provided in the outline below. Remember, there is no heading used for the introduction section.
I. Introduction/Overview
a. Purpose of assignment
b. PICOT
c. Purpose of business plan
d. What will be included
II. Proposal
a. Cover letter
b. Executive Summary
III. Detailed Abstract
a. Two types analyses
b. Marketing and financial plans
IV. Appendices
a. Financial tables
b. Graphs/charts
V. Conclusion
a. What was covered in the plan
b. Strengths and weaknesses of the plan
c. Approach for approval
1. Clearly introduce your business-plan assignment in the Overview section. This should be no longer that one paragraph. Include purpose of your assignment, PICOT as basis for and purpose business plan; and what will be covered in the assignment.
2. Include a clearly articulated cover letter written in business letter format, active voice and exactly as it would be read by leadership. Include overview of issue, proposed solution, and action request. There should be no other content on this page except for the business letter.
3. Present a captivating executive summary that is interesting and captures the interest of leadership and draws them in to read further. Content includes (1) a description of the proposed project, program, or service, (2) why it is being proposed, and (3) what outcomes are most likely to occur as a result.
4. Detailed Abstract expands the three areas of the executive summary.
a. Expand description of project purpose
b. Issue/problem defined; supportive evidence for project
c. Expected outcomes and project timeline
d. Marketing/needs analyses and plans at least two strategies
e. Fit with mission of organization
f. Fit with current services
g. Financial plan including budgetary needs
h. Financial impact on stakeholders (organization, patients, unit of service, community)
i. Break-even analysis and cost/benefit analysis results with reference to actual budget and analysis in appendices
5. Appendices should include any financial tables, charts, or graphs, or other supporting documents referred to in the detailed abstract. The business plan worksheet should be included in the appendices.
6. Conclusion for the paper includes an overview of what was covered in the paper, strengths and weaknesses of the plan, and plan for seeking proposal approval.
7. The paper length will be seven pages maximum including the appendices and excluding title and reference page(s).
Note: If you go over the paper length, the additional information will not be read nor considered for part of you grade by the instructor.
8. Title and reference page(s) must be in APA format (6th edition).
9. Use 12-point Times New Roman font and one-inch margins on all sides of the paper.
10. Note: After submitting your assignment to Files, please upload your completed executive summary into the Week 8 designated Discussion to share with your peers.
Category
Points
Description
Overview
20
Purpose of assignment; purpose of business plan; PICOT clearly stated; what will be included in the paper
Proposal
30
Cover letter in business letter format engages reader with brief overview of issue and solution and engages reader to take action.
Executive summary describes project, its purpose, outcomes, marketing, and financial summary.
Detailed Abstract
75
Expand description of project purpose, issue/problem defined; supportive evidence for project; expected outcomes and timeline; marketing/needs analyses and plans; fit with mission of organization; fit with current services; financial plan including budgetary needs; financial impact on stakeholders; break-even analysis and cost/benefit analysis results
Appendices
25
Business plan worksheet; budget; break-even analysis; other charts, tables, referred to in plan
Conclusion
25
Concluding statements that include what was covered in the assignment; strengths and weaknesses of the plan; and strategies for seeking approval
Paper formatting requirements
15
Text, title page, headings, and references are consistent with APA format; heading labels consistent with paper requirements; Ideas and information from other sources are cited correctly; page length within seven-page limit
Writing conventions
10
Rules of grammar, word usage, spelling, and punctuation are followed
Total
200
A quality assignment will meet or exceed all of the above requirements.
Chamberlain College of Nursing NR533 Financial Management in Healthcare Organizations
4
Grading Rubric
Assignment Criteria
Exceptional
Outstanding or highest level of performance
Above Average
Very good or high level of performance
Average
Minimum level of performance
Failing
Poor performance
Content
Possible Points = 200 Points
Introduction
20 Points
15 Points
10 Points
5 Points
All components of introduction are clearly and specifically articulated.
1. Purpose of assignment
2. Purpose of business plan
3. PICOT clearly stated
4. What will be included in the paper
Three of four components of introduction are clearly and specifically articulated.
1. Purpose of assignment
2. Purpose of business plan
3. PICOT clearly stated
4. What will be included in the paper
Two of four components of introduction are clearly and specifically articulated.
1. Purpose of assignment
2. Purpose of business plan
3. PICOT clearly stated
4. What will be included in the paper
Only one component of introduction is clearly and specifically articulated.
1. Purpose of assignment
2. Purpose of business plan
3. PICOT clearly stated
4. What will be included in the paper
Proposal
Cover Letter and Executive Summary
10 Points
7 Points
4 Points
0 Points
Cover Letter:
All components of cover letter are clearly and accurately presented.
1. Cover letter in business letter format
2. Brief overview of issue and solution
3. Engages reader to take action
Cover Letter:
Two of three components of cover letter are clearly and accurately presented.
1. Cover letter in business letter format
2. Brief overview of issue and solution
3. Engages reader to take action
Cover Letter:
One of three components of cover letter are clearly and accurately presented.
1. Cover letter in business letter format
2. Brief overview of issue and solution
3. Engages reader to take action
Cover Letter:
No components of cover letter are clearly and accurately presented.
1. Cover letter in business letter format
2. Brief overview of issue and solution
3. Engages reader to take action
20 Points
15 Points
10 Points
5 Points
Executive Summary:
All components of executive summary are clearly and accurately presented.
1. Executive summary engages readers interest in project.
2. Provides summary of project
a. purpose,
b. outcomes, and
c. marketing and financial summaries.
Executive Summary:
Three of four components of executive summary are clearly and accurately presented.
1. Executive summary engages readers interest in project.
2. Provides summary of project
a. purpose,
b. outcomes, and
c. marketing and financial summaries.
Executive Summary:
Two of four components of executive summary are clearly and accurately presented.
1. Executive summary engages readers interest in project.
2. Provides summary of project
a. purpose,
b. outcomes, and
c. marketing and financial summaries.
Executive Summary:
Only one component of executive summary is clearly and accurately presented.
1. Executive summary engages readers interest in project.
2. Provides summary of project
a. purpose,
b. outcomes, and
c. marketing and financial summaries.
Detailed Abstract
Full description of project proposal
75 Points
68 Points
60 Points
45 Points
All components are clearly and completely articulated.
1. Expand description of project purpose
2. Issue/problem defined
3. Supportive evidence for project
4. Expected outcomes from project and timeline
5. Marketing/needs analyses and plans included
6. Fit with mission of organization
7. Fit with current services
8. Financial plan including budgetary needs
9. Financial impact on stakeholders
10. Break-even and Cost/benefit analysis results
8 to 9 components are clearly and completely articulated.
1. Expand description of project purpose
2. Issue/problem defined
3. Supportive evidence for project
4. Expected outcomes from project and timeline
5. Marketing/needs analyses and plans included
6. Fit with mission of organization
7. Fit with current services
8. Financial plan including budgetary needs
9. Financial impact on stakeholders
10. Break-even and Cost/benefit analysis results
6 to 7 components are clearly and completely articulated.
1. Expand description of project purpose
2. Issue/problem defined
3. Supportive evidence for project
4. Expected outcomes from project and timeline
5. Marketing/needs analyses and plans included
6. Fit with mission of organization
7. Fit with current services
8. Financial plan including budgetary needs
9. Financial impact on stakeholders
10. Break-even and Cost/benefit analysis results
5 or less components are clearly and completely articulated.
1. Expand description of project purpose
2. Issue/problem defined
3. Supportive evidence for project
4. Expected outcomes from project and timeline
5. Marketing/needs analyses and plans included
6. Fit with mission of organization
7. Fit with current services
8. Financial plan including budgetary needs
9. Financial impact on stakeholders
10. Break-even and Cost/benefit analysis results
Appendices
25 Points
15 Points
10 Points
5 Points
All required supporting documents are included and accurately presented.
Required:
1. Business plan worksheet
2. Budget
3. Break-even analysis
4. Other charts, tables, referred to in plan
Three of four required supporting documents are included and accurately presented.
1. Business plan worksheet
2. Budget
3. Break-even analysis
4. Other charts, tables, referred to in plan
Two of four required supporting documents are present and accurately presented.
1. Business plan worksheet
2. Budget
3. Break-even analysis
4. Other charts, tables, referred to in plan
Only one of four required supporting documents is present and accurately presented.
1. Business plan worksheet
2. Budget
3. Break-even analysis
4. Other charts, tables, referred to in plan
Conclusion
25 Points
15 Points
10 Points
0 Points
All required components for conclusion are clearly and accurately presented.
1. Concluding statements that include what was covered in the assignment
2. Two strengths and two weaknesses of the plan are described
3. Strategy for obtaining project approval
Two of three required components for conclusion are clearly and accurately presented.
1. Concluding statements that include what was covered in the assignment
2. Two strengths and two weaknesses of the plan are described
3. Strategy for obtaining project approval
One of three required components for conclusion are clearly and accurately presented.
1. Concluding statements that include what was covered in the assignment
2. Two strengths and two weaknesses of the plan are described
3. Strategy for obtaining project approval
All required components for conclusion are missing, inaccurate, or unclearly written.
1. Concluding statements that include what was covered in the assignment
2. Two strengths and two weaknesses of the plan are described
3. Strategy for obtaining project approval
Paper Format
15 Points
10 Points
5 Points
0 Points
All formatting elements are present with two or less errors.
1. Text, title page, headings, and references
2. Headings label follow required outline
3. All ideas and information from other sources are cited correctly
4. Page length within seven-page limit
Formatting elements are mostly correct with three errors.
1. Text, title page, headings, and references
2. Headings label follow required outline
3. All ideas and information from other sources are cited correctly
4. Page length within seven-page limit
Formatting elements are mostly correct with four errors.
1. Text, title page, headings, and references
2. Headings label follow required outline
3. All ideas and information from other sources are cited correctly
4. Page length within seven-page limit
All formatting elements are present with five or more errors.
1. Text, title page, headings, and references;
2. Headings label follow required outline;
3. All ideas and information from other sources are cited correctly;
4. Page length within seven-page limit
Writing Conventions
10 Points
7 Points
5 Points
0 Points
Rules of grammar, word usage, spelling, and punctuation are followed and contain two or less errors.
Rules of grammar, word usage, spelling, and punctuation are followed with three errors.
Rules of grammar, word usage, spelling, and punctuation are followed and contain with four errors.
Rules of grammar, word usage, spelling, and punctuation are followed with greater than five or more errors.
Total Points
_____/200 points
NR533 Business Plan Directions & Rubric.docx 12.10.18nhs
9
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