THE FOLLOWING SECTIONS SHOULD BE INCLUDED IN YOUR FINAL INTEGRATIVE PROJECT PAPER
Follow this template for Business Plan Project Option

Section #

Section

I

Executive Summary

II

Current Strategy
Vision Statement
Mission Statement
Value Proposition Statement
Company Description & Business model description

III

Industry Analysis and Trends (Incl. Five Forces, PESTEL, Strategic Mapping, Benchmarking, Driving Forces, etc.)

IV

Business Goals/Objectives [SMART goals and Balanced Score Card Approaches]

V

The Competition

VI

Marketing Plans and Strategies (Marketing Mix)

VII

Target Market [Profile(s) and Description(s)]

VIII

Strategic Position and Risk Assessment (incl. SWOT analysis; description of business risk and plan for reducing these risks)

IX

Recommendations for a Better Strategy; Keys to Success

X

Operations Plan

XI

Technology Plan

XII

Management and Organization

XIII

Community Involvement and Social Responsibility

XIV

Development, Milestones and Contingency/Exit Plan

XV

The Financials

ü Financial Objectives
ü Sales and Expense Forecast
ü Break-even Analysis
ü Financial Control
ü Financial Statements and Ratio Analysis

o Income Statement: Annual
o Income Statement: Three-Year Projection
o Cash-Flow Projection: Monthly
o Cash Flow: One-Year Projection
o Balance Sheet: Annual
o Balance Sheet: One-Year Projection
o List and Sources of Funds
o Assumptions Sheet
Follow this template for Practicum Project Option

Section #

Section

I

Executive Summary

II

Vision Statement
Mission Statement
Value Proposition Statement
Company Description & Business model description

III

Industry Analysis and Trends (Incl. Five Forces, PESTEL, Strategic Mapping, Benchmarking, Driving Forces, etc.)

IV

Business Goals/Objectives [SMART Goals and Balanced Score Card Approaches]

V

The Competition

VI

Marketing Plans and Strategies (Marketing Mix)

VII

Target Market [Profile(s) and Description(s)]

VIII

Situation Analysis: SWOT analysis; analysis and identification of issues or problems to be addressed in paper

IX

Strategic alternatives and recommendations on effectives solutions and strategies with supporting information

X

Operations Plan for strategy implementation

XI

Technology Plan for strategy implementation

XII

Management and Organization revisions for strategy execution

XIII

Community Involvement and Social Responsibility

XIV

Development, Milestones and Contingency/Exit Plan for Implementation of Recommendation(s)

XV

The Financials

ü Overall Financial Objectives (and financial objectives related to proposed strategies
ü Sales and Expense Projections to support proposed recommendations
ü Financial Control
ü Financial Statements and Ratio Analysis

o Income Statement: Annual
o Income Statement: Three-Year Projection
o Cash-Flow Projection: Monthly
o Cash Flow: One-Year Projection
o Balance Sheet: Annual
o Balance Sheet: One-Year Projection
o List and Sources of Funds for strategy implementation
o Assumptions Sheet
Follow this template for Academic Research Project Option

Section #

Section

I

Research Abstract

II

Introduction of Research Project: Background information and significance of research

III

Statement of research objectives including relevant questions or issues to be addressed; discussion of theoretical framework

IV

Literature Review and relevancy to research topic

V

Hypothesis discussion

VI

Methodology for Data Analysis

VI

Data Analysis and Interpretation

VII

Summary of major findings/results; generalizations based on systematic analysis of data

VIII

Summary of potential weaknesses and research findings

IX

Conclusions and suggestions for future research

X

References and Appendices