Checklist: The Product
Step 1 : Select one of the following products for this assignment for the fictional company Proserve Corp.
-A new cool mist humidifier that reduces dry air and also serves as an air freshener. Presently, the scents come in mint, apple, spice, and cinnamon.
-A new toothbrush that dispenses toothpaste automatically onto the toothbrush with a small button on the handle. The toothpaste comes in a variety of flavors, including cinnamon, peppermint, spearmint, and bubble gum.
-A new wireless headphone and microphone that fit in the palm of your hand and have superior output and volume.
-A new foldable chair that can be carried in one hand, weighs 1.5 lbs. and holds up to 300 lbs.
-A new transcription tool with 98% accuracy.
Step 2: Apply product elements to make this product complete by responding to the following:
· Describe the type of product you selected and include product attributes: quality, features, benefits, style, and design.
· Provide a proposed product line (depth) and product mix (the 4 P’s; width) for your good. See Exhibit 10.1 in the text.
· Describe the elements of the product’s branding (i.e., brand name, sponsor, and brand strategy).
· Provide a packaging plan and any warranty or copyright involved if applicable.