Speaking Confidently, Writing Persuasively Lesson 5 Key points in FAQs Ensures you understand your audience and customers’ needs. Covers a range of questions from privacy to location and hours Anticipates points of conflicts Frequently updated to reflect new, emerging issue Lands potentially new customers by solving problems Fuels blog (and deeper content) creation Showcases expertise, trust, and authority within your niche. Tell me which FAQ is better? https://faq.whatsapp.com/ https://help.twitter.com/en/new-user-faq https://www.kpu.ca/advising/resources/faqs https://www.douglascollege.ca/studentservices/advising/academic-advising/faqs • https://www.youtube. com/watch?v=mLY_C m2kXHI What’s Objective Why should we be passive observers? • There are benefits to being an objective or passive observer: • We can sometimes let our emotions cloud our judgment • We can fail to see things from the perspective of someone else Judgment When we are active participants in a situation, we fall into judgment. How can you tell when you fall into judgment? • • • • We can recognize when we’re being judgmental by some of these reactions: We avoid that person We make fun of them We hold negative thoughts about that person. How can judging other people affect them? • • • • Judging someone can have similar effects to other forms of discrimination. People describe feeling isolated, ashamed, misunderstood, criticized and demeaned. Judging can also result in people being less likely to talk about what they’re going through and ask for the help they need. (If we can’t talk to people or people talk to us, communication is lost) Judgment vs Observation Observation: neutral act of taking in information Judgment: rendering an opinion regarding the relative value or merit of what is being observed Forum 5 Go and sit somewhere with your notebook for 10 minutes. Time it. Observe what is around you. Write down at least 5 passive observations Write down at least 5 judgment you make in your surroundings. Switch Find another spot. Write down at least 5 passive observations Write down at least 5 judgment you make in your surroundings. Forum 5 ? ? ? Please post 5 of the 10 passive observations you wrote down. Please post 5 of the 10 judgment observations you made. Tell us where the location was where you made your passive and judgment observations. 11 Persuasive Writing and Presentation The objective: Get someone to think and or do what you want them to think or do. Persuasive writing and presentation is… 1 Advocating for something 2 Advocating against something 3 Getting your audience to agree or disagree 4 Getting some sort of reaction Persuading the Unpersuadable ? Steve Jobs learns how glass works 14 If you want to persuade your audience you need to take these steps. Skills needed: • Get them to sit up, pay attention • Motivate them to take action • End with ! • Not , Not ; • Could be ? • Get them to sit up, pay attention Capture and hold the attention of your audience • Let’s break down the skills Do this by beginning your presentation with a stat, prop or a compelling story • • == ATTENTION • Motivate them to take action Establish a connection with your audience • Connect your persuasive argument with an already wellknown, expected fact • Let’s break down the skills • == INTEREST • End with a ! Make them want something • Let’s break down the skills • To be like you To have what you promise • • == DESIRE Capturing, keeping your reader’s interest Once you’ve captured the reader’s attention, you must maintain that interest. Introduce your major selling point by: • Stating a benefit • Filling a need • Showing distinct advantage Different ways to appeal to the receiver Gaining Gaining a sense of satisfaction Giving Giving comfort or convenienc e Saving Saving time, money, effort or merchandis e. Creating/maintaini ng Creating/m aintaining goodwill Selfconfidence • https://www.youtube.com/watch? v=w-HYZv6HzAs How did the speaker persuade you? • • • • Attention Desire Interest Action Take a moment and practice your persuasive presentation skills Lesson 4 was about a time when you failed to use Best Practices in social media or with a communication tool. Please persuade someone you know not to make the same mistake you made. How to advance your career while working at home ? https://www.wsj.com/articles/advancecareer-home-working-11630683454 24 Making Persuasive Oral Presentations • React and then Respond Your strategy must take into account: • • • • Knowing who your audience is Fitting the message to that audience Having strong content Organizing your material for maximum effectiveness Severn CullisSuzuki had six minutes to make an impact https://www.youtube.com/watc h?v=oJJGuIZVfLM Y Did she succeed? N Craft a persuasive argument for or against Assignment 5: Part 1 ? Please write up a persuasive argument about whether Cullis-Suzuki was persuasive or not. ? 250 words 29 Assignment 5: Part 2 Due Saturday noon • Tell me about a time when you failed to persuade someone about something that was important to you. • Or a time when you persuaded someone to do something that was important to you. What technique did you use? • How could you have done it differently? 250 words • Assignment 5 Part 1 and Part 2 Part 1 Please write up a persuasive argument about whether Cullis-Suzuki was persuasive or not. 250 words Part 2 Tell me about a time when you failed to persuade someone about something that was important to you. Or a time when you persuaded someone to do something that was important to you. What technique did you use? How could you have done it differently? Yes, can hand in by Wednesday, Oct 13 without penalty. Yes, can be oral or written Watch this video • https://www.youtube.com/watch?v=oJJGuIZVfLM Purchase answer to see full attachment Explanation & Answer: 300 Words Tags: Business Communication Business Management Management Strategies Business and Finance User generated content is uploaded by users for the purposes of learning and should be used following our company’shonor code & terms of service.

MLA In-Text Citations: The Basics

Guidelines for referring to the works of others in your text using MLA style are covered throughout the MLA Handbook and in chapter 7 of the MLA Style Manual. Both books provide extensive examples, so it’s a good idea to consult them if you want to become even more familiar with MLA guidelines or if you have a particular reference question.

BASIC IN-TEXT CITATION RULES

In MLA Style, referring to the works of others in your text is done using parenthetical citations. This method involves providing relevant source information in parentheses whenever a sentence uses a quotation or paraphrase. Usually, the simplest way to do this is to put all of the source information in parentheses at the end of the sentence (i.e., just before the period). However, as the examples below will illustrate, there are situations where it makes sense to put the parenthetical elsewhere in the sentence, or even to leave information out.

General Guidelines

• The source information required in a parenthetical citation depends (1) upon the source medium (e.g. print, web, DVD) and (2) upon the source’s entry on the Works Cited page.
• Any source information that you provide in-text must correspond to the source information on the Works Cited page. More specifically, whatever signal word or phrase you provide to your readers in the text must be the first thing that appears on the left-hand margin of the corresponding entry on the Works Cited page.

IN-TEXT CITATIONS: AUTHOR-PAGE STYLE

MLA format follows the author-page method of in-text citation. This means that the author’s last name and the page number(s) from which the quotation or paraphrase is taken must appear in the text, and a complete reference should appear on your Works Cited page. The author’s name may appear either in the sentence itself or in parentheses following the quotation or paraphrase, but the page number(s) should always appear in the parentheses, not in the text of your sentence. For example:

Wordsworth stated that Romantic poetry was marked by a “spontaneous overflow of powerful feelings” (263).

Romantic poetry is characterized by the “spontaneous overflow of powerful feelings” (Wordsworth 263).

Wordsworth extensively explored the role of emotion in the creative process (263).

Both citations in the examples above, (263) and (Wordsworth 263), tell readers that the information in the sentence can be located on page 263 of a work by an author named Wordsworth. If readers want more information about this source, they can turn to the Works Cited page, where, under the name of Wordsworth, they would find the following information:

Wordsworth, William. Lyrical Ballads. Oxford UP, 1967.

IN-TEXT CITATIONS FOR PRINT SOURCES WITH KNOWN AUTHOR

For print sources like books, magazines, scholarly journal articles, and newspapers, provide a signal word or phrase (usually the author’s last name) and a page number. If you provide the signal word/phrase in the sentence, you do not need to include it in the parenthetical citation.

Human beings have been described by Kenneth Burke as “symbol-using animals” (3).

Human beings have been described as “symbol-using animals” (Burke 3).

These examples must correspond to an entry that begins with Burke, which will be the first thing that appears on the left-hand margin of an entry on the Works Cited page:

Burke, Kenneth. Language as Symbolic Action: Essays on Life, Literature, and Method. University of California Press, 1966.