COM309 Assignment 12 Research Application Instructions: To receive full credits of the following questions (except Q2), your responses should provide calculation processes. 1) The number of households or people tuned to a specific channel is 2,500. The total number of television households is 20,000. What is the audience rating in this example? 2) Provide a short description of three dimensions of copy testing research. 3) As a PR manager of the Company K, you are trying to promote your new phone and decide which newspaper might be a better deal between newspaper A and newspaper B. Newspaper A asked for $250,000 as the total promotion cost, and its circulation is 2,000,000. Newspaper B asked for $750,000 as the total promotion cost, and its circulation is 3,000,000. Considering CPM (the chapter the better), which one is the better option for the new phone campaign? 4) As a manager of the Company X, you are trying to decide which media channel you will use to promote a new product. You have two options: a) A major newspaper with expected reach 12% and average frequency 4, and b) A TV commercial right before a popular TV show that has expected reach of 25% and average frequency of 2. Considering the reach-frequency relationship (Gross Rating Points) while other factors (e.g. budget, media preference of target audience) are pretty much the same, which one is a more effective media channel to promote the new product? 5) A single 30-second commercial on ABC is $100,000 and it can reach 100,000,000 individuals. What is the CPM for this commercial? What does the CPM mean? Purchase answer to see full attachment Tags: The number of households number of television households determinant of the success of a commercial audience for a specific television three dimensions of copy testing User generated content is uploaded by users for the purposes of learning and should be used following our company’shonor code & terms of service.

MLA In-Text Citations: The Basics

Guidelines for referring to the works of others in your text using MLA style are covered throughout the MLA Handbook and in chapter 7 of the MLA Style Manual. Both books provide extensive examples, so it’s a good idea to consult them if you want to become even more familiar with MLA guidelines or if you have a particular reference question.

BASIC IN-TEXT CITATION RULES

In MLA Style, referring to the works of others in your text is done using parenthetical citations. This method involves providing relevant source information in parentheses whenever a sentence uses a quotation or paraphrase. Usually, the simplest way to do this is to put all of the source information in parentheses at the end of the sentence (i.e., just before the period). However, as the examples below will illustrate, there are situations where it makes sense to put the parenthetical elsewhere in the sentence, or even to leave information out.

General Guidelines

• The source information required in a parenthetical citation depends (1) upon the source medium (e.g. print, web, DVD) and (2) upon the source’s entry on the Works Cited page.
• Any source information that you provide in-text must correspond to the source information on the Works Cited page. More specifically, whatever signal word or phrase you provide to your readers in the text must be the first thing that appears on the left-hand margin of the corresponding entry on the Works Cited page.

IN-TEXT CITATIONS: AUTHOR-PAGE STYLE

MLA format follows the author-page method of in-text citation. This means that the author’s last name and the page number(s) from which the quotation or paraphrase is taken must appear in the text, and a complete reference should appear on your Works Cited page. The author’s name may appear either in the sentence itself or in parentheses following the quotation or paraphrase, but the page number(s) should always appear in the parentheses, not in the text of your sentence. For example:

Wordsworth stated that Romantic poetry was marked by a “spontaneous overflow of powerful feelings” (263).

Romantic poetry is characterized by the “spontaneous overflow of powerful feelings” (Wordsworth 263).

Wordsworth extensively explored the role of emotion in the creative process (263).

Both citations in the examples above, (263) and (Wordsworth 263), tell readers that the information in the sentence can be located on page 263 of a work by an author named Wordsworth. If readers want more information about this source, they can turn to the Works Cited page, where, under the name of Wordsworth, they would find the following information:

Wordsworth, William. Lyrical Ballads. Oxford UP, 1967.

IN-TEXT CITATIONS FOR PRINT SOURCES WITH KNOWN AUTHOR

For print sources like books, magazines, scholarly journal articles, and newspapers, provide a signal word or phrase (usually the author’s last name) and a page number. If you provide the signal word/phrase in the sentence, you do not need to include it in the parenthetical citation.

Human beings have been described by Kenneth Burke as “symbol-using animals” (3).

Human beings have been described as “symbol-using animals” (Burke 3).

These examples must correspond to an entry that begins with Burke, which will be the first thing that appears on the left-hand margin of an entry on the Works Cited page:

Burke, Kenneth. Language as Symbolic Action: Essays on Life, Literature, and Method. University of California Press, 1966.