Competencies In this project, you will demonstrate your mastery of the following competencies: Create and deliver communication messages informed by the application of storytelling concepts Analyze how stories are used to meet various communication goals Evaluate cultural representation in various forms of communication messages Scenario You are a communications consultant being asked to create a storyboard presentation for a campaign sponsored by an organization looking to engage their audience in some way. The details for each scenario are vague to allow you to add your own details if you would like, but you cannot revise or remove what is already listed in the scenario. Choose one of the following scenarios: A nonprofit organization focused on saving endangered wildlife wants to raise awareness about the impact of natural disasters on wildlife. A nonprofit organization that operates a food pantry and kitchen is having difficulty retaining volunteers to work in positions that do not require direct interaction with the people the organization serves. Such positions include stocking the shelves and early morning kitchen prep. A nonprofit organization that works with LGBTQIA+ youth is looking to promote their new 24/7 crisis text line service and recruit volunteers to work as crisis counselors. A for-profit organization that manufactures furniture wants to increase the sales of its new line of tables. The tables can extend in multiple directions to accommodate up to 20 people. A for-profit organization that provides financial planning services wants to announce its new office location in a country outside of the United States. A county public health department is concerned that the people living in the county do not trust its information or recommendations because of the negative implications of being a government organization. Directions Part 1: Storyboard Presentation Create a storyboard that details your vision for how you plan to tell the story that will convey your message. Use the storytelling principles you’ve learned throughout this course to structure your presentation in an engaging, persuasive way that will captivate your audience’s attention. While you don’t have to follow the order of information outlined in these instructions, you do need to incorporate all of these items into your presentation or speaker notes: Target Audience and Story Message Overview: Provide an overview of the story message (what it is, why it’s important, etc.) and an overview of the target audience you’re looking to reach. Identify the communication goal of your story and the story’s overarching message. Describe the target audience for the story (its demographic, geographic, and psychographic details) and the data sources you used to research your target audience. Justify how your story relates to the cultural experiences of the audience and how your message could influence these experiences. Explain why this story will grab the audience’s attention. Story Outline: Outline the story you will be telling to convey your message. Identify how you intend to present your story in terms of delivery and style, including the following: Its genre (fiction, nonfiction, or a combination) Its style (documentary, animation, etc.) Develop key narrative elements and story structure, including the following: Characterization (for primary and main characters) The story ‘world’ (its location, time period, environment, cultural attributes, etc.) Important plot points with a story arc, including an opening scene (to grab attention), inciting incident, rising action, climax, falling action (denouement), and ending. Channels, Cultural Representation, and Story Effectiveness Analysis: Channels: Analyze how your story will be shared with your audience. Define what channels you’re planning to use to distribute your communication message. Construct a rationale for why these channels are most appropriate for reaching your audience. Cultural Representation: Analyze how your story will likely be interpreted based on the audience’s culture. Describe how your audience could interpret your message based on its portrayal in the story. Focus on how audience culture can affect how your message is interpreted. Identify any potential areas for cultural misrepresentation or bias in your story. Be sure to identify what personal bias (either positive or negative) you encountered during the creation of your story. Provide recommendations for reducing or eliminating bias and cultural misrepresentation in your story’s portrayal. Explain your rationale as to why these recommendations will reduce or eliminate bias. Story Effectiveness: Analyze how well the story communicates your message. Include the following information as part of your analysis: Evaluate how your story aligns with the best practices of one or more communication theories. Compare and contrast the strengths and limitations of conveying your message using a story. Emphasize the call to action. As a result of receiving your message, what should your audience understand or do in order to achieve the communication goal? Analyze the persuasive strategies you incorporated into your story (for example, pathos, logos, and ethos appeals; anecdote; conversational language; levity and humor; or contrast) and your rationale for doing so. Part 2: Presentation Speaker Notes Write speaker notes for each presentation slide so that your instructor can understand all of your points in greater detail. While your presentation slides should be high-level and only highlight major talking points, your speaker notes should get into specifics. What to Submit To complete this project, you must submit the following: Storyboard Presentation Submit a presentation outlining your storyboard. On each slide, include a basic outline of what will be discussed. You may use the template provided in the ‘Supporting Materials’ section to submit this portion of the project, or you may create your own presentation using PowerPoint, Google Slides, or other presentation software. Speaker Notes Submit speaker notes for each slide of your presentation. These slides will be graded as part of your presentation. List each slide in your notes, and for each slide, provide extensive details beyond what is outlined on the actual slides. You may use the template provided in the ‘Supporting Materials’ section to submit this portion of the project, or you may create your own speaker notes using Microsoft Word. Supporting Materials The following resource(s) may help support your work on the project: Template: Storyboard Presentation You may use this template to create your storyboard presentation. However, you are not required to use this template and may customize it as appropriate for your presentation. Template: Presentation Speaker Notes You may use this template to create your presentation speaker notes. However, you are not required to use this template and may customize it as appropriate for your presentation. Video: How to Avoid Death By PowerPoint (20:31) This TEDx video discusses the major design mistakes that even experienced professionals make when creating presentation slides. Review this video to learn more about how to create slides that capture an audience’s attention, determine what content to place on slides, and determine what content to insert into speaker notes. It’s recommended you watch from the 5:16 to the 16:32 minute mark, but you are encouraged to watch the whole video if you wish. Shapiro Library Resource: APA Style: Basics As you create visuals, it’s essential you provide credit for all images, videos, and text that you use. Review this citation guide to learn how to properly cite text, images, and videos taken from other sources. This guide is intended to help you cite sources in APA style, avoid plagiarism, and search examples of APA style. COM 326 Presentation Speaker Notes Instructions: Replace the text in brackets with the contents of your presentation speaker notes. When you are done, delete these instructions. Slide 1: [Insert Proposed Name of Story]: Storyboard Presentation [Insert content here.] Slide 2: Goal and Message [Insert content here.] Slide 3: Target Audience: Description [Insert content here.] Slide 4: Target Audience: Cultural Relationship [Insert content here.] Slide 5: Target Audience: Engagement [Insert content here.] Slide 6: Story Outline: Delivery and Style [Insert content here.] Slide 7: Narrative Elements: Main Characters [Insert content here.] Slide 8: Narrative Elements: World of the Story [Insert content here.] Slide 9: Narrative Elements: Beginning [Insert content here.] Slide 10: Narrative Elements: Climax [Insert content here.] Slide 11: Narrative Elements: Conclusion [Insert content here.] Slide 12: Channels [Insert content here.] Slide 13: Cultural Representation [Insert content here.] Slide 14: Cultural Representation [Insert content here.] 1 Slide 15: Story Effectiveness [Insert content here.] Slide 16: Story Effectiveness [Insert content here.] Slide 17: Story Effectiveness [Insert content here.] Slide 18: References [Include all references listed in the presentation. Use proper APA formatting] 2 Instructions: Replace text in brackets with the contentsof your presentation. When you are done, delete these instructions. [Insert proposed name of story]: Storyboard Presentation Presenter: [Student Name] Instructor: [Instructor Name] COM-326: [Section Number] Term: [Term Number] Goal and Message [Identify the communication goal of your story and the story’s overarching message.] Target Audience: Description [Describe the target audience for the story and the data sources used to research your target audience.] Target Audience: Cultural Relationship [Justify how your story relates to the cultural experiences of the audience and how your message could influence these experiences.] Target Audience: Engagement [Explain why this story will grab the audience’s attention.] Story Outline: Delivery and Style [Identify and explain how you intend to present your story in terms of delivery and style, including the following: ? Its genre (fiction, nonfiction, or a combination) ? Its style (documentary, animation, etc.)] Narrative Elements: Main Characters [Develop key narrative elements and story structure, including characterization (for primary and main characters).] Narrative Elements: World of the Story [Develop key narrative elements and story structure, including the story ‘world’ (its locations, time periods, environment, cultural attributes, etc.).] Narrative Elements: Beginning [Include the story’s opening scene (to grab attention) and its inciting incident.] Narrative Elements: Climax [Include story plot points with a story arc: the rising action and the climax.] Narrative Elements: Conclusion [Include story plot points with a story arc: falling action (denouement) and ending.] [Analyze how your story will be shared with your audience. Channels ? Define which channels you’re planning to use to distribute your communication message . ? Provide your rationale for why these channels are most appropriate for reaching your audience.] Cultural Representation [Analyze how your story will likely be interpreted based on the audience’s culture. ? Describe how your audience could interpret your message based on its portrayal in the story. Focus on how audience culture can affect how your message is interpreted.] [Analyze how your story will likely be interpreted based on the audience’s culture. Cultural Representation ? Identify any potential areas for cultural misrepresentation or bias in your story. Be sure to identify what personal bias (either positive or negative) you encountered during the creation of your story. ? Provide recommendations for reducing or eliminating bias and cultural misrepresentation in your story’s portrayal. Explain your rationale as to why these recommendations will reduce or eliminate bias.] [Analyze how well the story communicates your message. Include the following information as part of your analysis: Story Effectiveness ? Evaluate how your story aligns with the best practices of one or more communication theories. ? Compare and contrast the strengths and limitations of conveying your message using a story.] Story Effectiveness [Emphasize the call to action. As a result of receiving your message, what should your audience understand or do in order to achieve the communication goal?] [Analyze how well the story communicates your message. Include the following information as part of your analysis: Story Effectiveness ? Analyze the persuasive strategies you incorporated into your story (for example, pathos, logos, and ethos appeals; anecdote; conversational language; levity and humor; or contrast) and your rationale for doing so.] References [Insert all references to external sources here. Use appropriate APA formatting.] Purchase answer to see full attachment Explanation & Answer: 18 Slides Tags: audience engagement Strategic storytelling LQBTQIA Youth User generated content is uploaded by users for the purposes of learning and should be used following Studypool’s honor code & terms of service.

MLA In-Text Citations: The Basics

Guidelines for referring to the works of others in your text using MLA style are covered throughout the MLA Handbook and in chapter 7 of the MLA Style Manual. Both books provide extensive examples, so it’s a good idea to consult them if you want to become even more familiar with MLA guidelines or if you have a particular reference question.

BASIC IN-TEXT CITATION RULES

In MLA Style, referring to the works of others in your text is done using parenthetical citations. This method involves providing relevant source information in parentheses whenever a sentence uses a quotation or paraphrase. Usually, the simplest way to do this is to put all of the source information in parentheses at the end of the sentence (i.e., just before the period). However, as the examples below will illustrate, there are situations where it makes sense to put the parenthetical elsewhere in the sentence, or even to leave information out.

General Guidelines

• The source information required in a parenthetical citation depends (1) upon the source medium (e.g. print, web, DVD) and (2) upon the source’s entry on the Works Cited page.
• Any source information that you provide in-text must correspond to the source information on the Works Cited page. More specifically, whatever signal word or phrase you provide to your readers in the text must be the first thing that appears on the left-hand margin of the corresponding entry on the Works Cited page.

IN-TEXT CITATIONS: AUTHOR-PAGE STYLE

MLA format follows the author-page method of in-text citation. This means that the author’s last name and the page number(s) from which the quotation or paraphrase is taken must appear in the text, and a complete reference should appear on your Works Cited page. The author’s name may appear either in the sentence itself or in parentheses following the quotation or paraphrase, but the page number(s) should always appear in the parentheses, not in the text of your sentence. For example:

Wordsworth stated that Romantic poetry was marked by a “spontaneous overflow of powerful feelings” (263).

Romantic poetry is characterized by the “spontaneous overflow of powerful feelings” (Wordsworth 263).

Wordsworth extensively explored the role of emotion in the creative process (263).

Both citations in the examples above, (263) and (Wordsworth 263), tell readers that the information in the sentence can be located on page 263 of a work by an author named Wordsworth. If readers want more information about this source, they can turn to the Works Cited page, where, under the name of Wordsworth, they would find the following information:

Wordsworth, William. Lyrical Ballads. Oxford UP, 1967.

IN-TEXT CITATIONS FOR PRINT SOURCES WITH KNOWN AUTHOR

For print sources like books, magazines, scholarly journal articles, and newspapers, provide a signal word or phrase (usually the author’s last name) and a page number. If you provide the signal word/phrase in the sentence, you do not need to include it in the parenthetical citation.

Human beings have been described by Kenneth Burke as “symbol-using animals” (3).

Human beings have been described as “symbol-using animals” (Burke 3).

These examples must correspond to an entry that begins with Burke, which will be the first thing that appears on the left-hand margin of an entry on the Works Cited page:

Burke, Kenneth. Language as Symbolic Action: Essays on Life, Literature, and Method. University of California Press, 1966.