Chapter 3 Assignment Managing Online Reputation Due: Thursday, September 24, 2020 by 11:59 p.m. One of the important elements of being a social media professional and practitioner is being aware of not only your corporate or business online presence, but also your own online presence as an individual and professional in advertising and public relations. For this assignment, you are asked to write a reflection paper (three to four pages max; doublespaced) covering the following material: • • • • Overview: Discuss your overall goals for your online reputation management practices for this class and beyond. o Some examples include establishing credibility and trust as a resource in a social media community on a specific topic or in a specific industry, engaging in an online community by sharing expertise and knowledge, getting mentions and other references on blogs from others, and managing a proactive reputation to obtain a job after graduation. o Make sure to state specific objectives that you have set in regard to your online reputation management efforts not only for this class, but also for after the class (internship opportunities, jobs, graduate school, etc.). Personal reputation online overview: Discuss and analyze your online bio presented through social media sites—blogs, Facebook, Twitter, LinkedIn, Pinterest, Snapchat, Instagram, YouTube, and so on. This includes providing a bio that you list on each of these sites. This can be visualized through a table in your paper. Online reputation monitoring and analytics: Reflect on your overall traffic and mentions on blog posts, Facebook, retweets, followers on Twitter, LinkedIn, Instagram, Pinterest, connections, and so on. o How many mentions on your blog, comments, or site visits over the course of this semester have you had so far? o What has the overall traffic been like on your blog since the beginning of this class? Reflections on online reputation building: Discuss how your blog and the information you share with others through social media enhance your online reputation—both personally and professionally. o Discuss the characteristics you possess that have helped build your online reputation (personality characteristics, information-sharing behavior, engaging consistently and professionally with followers and others through social media, etc.). o Think about future trends and goals for your online reputation for the rest of the semester, once you graduate, and beyond. o What were your perceptions before and after this assignment in regard to online reputation management? • Other: Items to include in your paper as an appendix include (1) a list of profiles on social media, (2) tables and screenshots displaying social media traffic or influence via social media, and (3) tables listing URLs and profiles of social media outlets (e.g., Facebook, Twitter, LinkedIn, Instagram, Snapchat, and blogs). Chapter 3 Assignment Managing Online Reputation Due: Thursday, September 24, 2020 by 11:59 p.m. One of the important elements of being a social media professional and practitioner is being aware of not only your corporate or business online presence, but also your own online presence as an individual and professional in advertising and public relations. For this assignment, you are asked to write a reflection paper (three to four pages max; doublespaced) covering the following material: • • • • Overview: Discuss your overall goals for your online reputation management practices for this class and beyond. o Some examples include establishing credibility and trust as a resource in a social media community on a specific topic or in a specific industry, engaging in an online community by sharing expertise and knowledge, getting mentions and other references on blogs from others, and managing a proactive reputation to obtain a job after graduation. o Make sure to state specific objectives that you have set in regard to your online reputation management efforts not only for this class, but also for after the class (internship opportunities, jobs, graduate school, etc.). Personal reputation online overview: Discuss and analyze your online bio presented through social media sites—blogs, Facebook, Twitter, LinkedIn, Pinterest, Snapchat, Instagram, YouTube, and so on. This includes providing a bio that you list on each of these sites. This can be visualized through a table in your paper. Online reputation monitoring and analytics: Reflect on your overall traffic and mentions on blog posts, Facebook, retweets, followers on Twitter, LinkedIn, Instagram, Pinterest, connections, and so on. o How many mentions on your blog, comments, or site visits over the course of this semester have you had so far? o What has the overall traffic been like on your blog since the beginning of this class? Reflections on online reputation building: Discuss how your blog and the information you share with others through social media enhance your online reputation—both personally and professionally. o Discuss the characteristics you possess that have helped build your online reputation (personality characteristics, information-sharing behavior, engaging consistently and professionally with followers and others through social media, etc.). o Think about future trends and goals for your online reputation for the rest of the semester, once you graduate, and beyond. o What were your perceptions before and after this assignment in regard to online reputation management? • Other: Items to include in your paper as an appendix include (1) a list of profiles on social media, (2) tables and screenshots displaying social media traffic or influence via social media, and (3) tables listing URLs and profiles of social media outlets (e.g., Facebook, Twitter, LinkedIn, Instagram, Snapchat, and blogs). 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MLA In-Text Citations: The Basics

Guidelines for referring to the works of others in your text using MLA style are covered throughout the MLA Handbook and in chapter 7 of the MLA Style Manual. Both books provide extensive examples, so it’s a good idea to consult them if you want to become even more familiar with MLA guidelines or if you have a particular reference question.

BASIC IN-TEXT CITATION RULES

In MLA Style, referring to the works of others in your text is done using parenthetical citations. This method involves providing relevant source information in parentheses whenever a sentence uses a quotation or paraphrase. Usually, the simplest way to do this is to put all of the source information in parentheses at the end of the sentence (i.e., just before the period). However, as the examples below will illustrate, there are situations where it makes sense to put the parenthetical elsewhere in the sentence, or even to leave information out.

General Guidelines

• The source information required in a parenthetical citation depends (1) upon the source medium (e.g. print, web, DVD) and (2) upon the source’s entry on the Works Cited page.
• Any source information that you provide in-text must correspond to the source information on the Works Cited page. More specifically, whatever signal word or phrase you provide to your readers in the text must be the first thing that appears on the left-hand margin of the corresponding entry on the Works Cited page.

IN-TEXT CITATIONS: AUTHOR-PAGE STYLE

MLA format follows the author-page method of in-text citation. This means that the author’s last name and the page number(s) from which the quotation or paraphrase is taken must appear in the text, and a complete reference should appear on your Works Cited page. The author’s name may appear either in the sentence itself or in parentheses following the quotation or paraphrase, but the page number(s) should always appear in the parentheses, not in the text of your sentence. For example:

Wordsworth stated that Romantic poetry was marked by a “spontaneous overflow of powerful feelings” (263).

Romantic poetry is characterized by the “spontaneous overflow of powerful feelings” (Wordsworth 263).

Wordsworth extensively explored the role of emotion in the creative process (263).

Both citations in the examples above, (263) and (Wordsworth 263), tell readers that the information in the sentence can be located on page 263 of a work by an author named Wordsworth. If readers want more information about this source, they can turn to the Works Cited page, where, under the name of Wordsworth, they would find the following information:

Wordsworth, William. Lyrical Ballads. Oxford UP, 1967.

IN-TEXT CITATIONS FOR PRINT SOURCES WITH KNOWN AUTHOR

For print sources like books, magazines, scholarly journal articles, and newspapers, provide a signal word or phrase (usually the author’s last name) and a page number. If you provide the signal word/phrase in the sentence, you do not need to include it in the parenthetical citation.

Human beings have been described by Kenneth Burke as “symbol-using animals” (3).

Human beings have been described as “symbol-using animals” (Burke 3).

These examples must correspond to an entry that begins with Burke, which will be the first thing that appears on the left-hand margin of an entry on the Works Cited page:

Burke, Kenneth. Language as Symbolic Action: Essays on Life, Literature, and Method. University of California Press, 1966.