The Super Bowl is traditionally the most expensive programming in which to air a commercial. Brands look to outdo themselves in terms of creative and engaging content.
Choose one of the commercials that ran in the Super Bowl this past week.
This link will help you choose. https://www.marketingdive.com/news/super-bowl-LIV-2020-ad-tracker/568839/
What engaged you or didn’t engage you about the ad?
Did it tell a story that pulled you in or did it try to push a message at you? Explain.
Did that story fit the brand’s overall brand story and message?
Did it achieve earned media through social sharing?
How much earned media did it garner and where?
Why do you think this was shareable content?
Write 400-500 words



Recent Comments