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Companies like Amazon Music, Pandora, and Apple offer music streaming services that currently cater to more than 1 billion users

Companies like Amazon Music, Pandora, and Apple offer music streaming services that currently cater to more than 1 billion users

Instructions
Companies like Amazon Music, Pandora, and Apple offer music streaming services that currently cater to more than 1 billion users. The companies have control over millions of sound tracks. As competitors, there are fluctuations in the market share, but some companies continue to lag behind as operational costs continue to rise.
Given the market fluctuations across this sector of the entertainment industry, the officers of each company must make decisions to improve or maintain a competitive advantage. The challenges are many, while the opportunities may be restricted. How can each company shift the balance? What information will each company need?
Complete the assignment by submitting:
• Access Mergent Online database through the NCU Library and locate the 5-year P&L and balance sheet for each company.
• Write a /- to 1-page synopsis of each company’s current position—use web sources.
• What can you determine about each company’s viability for the last 5 years?
• How have revenues and expenses changed over this period?

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