Business & Finance Consumer Behavior Purchasing Behaviors Strategic Marketing Paper The final signature assignment for this strategic marketing course will require research, academic writing, critical thinking, and analysis on a current issue facing the marketing discipline. Through this assignment (referred to as the “Semester Paper”), students will demonstrate their ability to conduct academic research. The final signature assignment for this course will require a minimum 20-page (not including cover page, abstract, table of contents, and references), double-spaced, APA formatted academic research paper.
The academic research paper will include the basic components of an academic research paper which requires an introduction section including the identification of a contemporary marketing problem, overview of the problem, background, purpose statement, and research questions, a literature review section, an analysis section, and a conclusion section.
Please note that this course requires students to focus their research based on existing research literature from peer-reviewed articles
20 page (not including cover page, abstract, table of contents, and references)
APA format
Double Spaced