My product is diet Pepsi blueberry. The Marketing Research Brief should be 8–10 pages, double-spaced, using 12-point Times New Roman font and APA 6th editionformat.
I. OverviewA. Introduce your organization, product, and industry you have chosen using a SWOT analysis to address the strengths, weaknesses, opportunities,and threats through supportive research.B. Describe the initial industry trends that require consideration. Include examples to support why these industry trends require consideration.II. Marketing Mix Elements–Product, Price, Place, PromotionA. Explain the potential target demographics of your new product.B. Evaluate the influence of internal and external organizational factors aligned with the present potential target demographic.C. Identify the product need in the market. Include examples to support why the product is needed by the target market in the given market.D. Identify the appropriate pricing strategy for the product in the market. Include examples to support why the pricing strategy chosen is the bestoption.E. Determine appropriate placement of the product in the market to ensure effective launch. Think about how the target market might respond.F. Determine the most effective method of promoting the product. Provide examples to support your claims.G. Describe the potential ethical and legal implications of the marketing promotion being recommended.H. Describe how your marketing mix element research aligns with industry trends. Be sure to include product, price, place, and promotion in yourdescription.III. Concluding Findings and LimitationsA. Describe the internal and external factors that support the organizational objectives. Be sure to think about how marketing research supportsorganizational objectives.B. Determine any possible, plausible future trends that may drastically change present findings in relationship to organizational objectives.C. Summarize how the marketing research might be supported by industry trends. Be sure to also think about how the marketing researchsupports industry direction.D. Compare how your proposed marketing strategy aligns with legal, ethical, and industry standards.E. Identify the implications for implementing the marketing proposal. Be sure to think about any legal or ethical influences.F. Identify the limitations of the marketing proposal based on available research. Provide examples of the limitations to support your claims.
It should reflect appropriate marketing research terminology, strategies, andmethodologies. It should use secondary research to develop, outline, and relay the strategy used to develop each section of the brief.