Please watch the following videos: 

 YouTube URL: http://www.youtube.com/watch?v=7_zzPBbXjWs 
 YouTube URL: http://www.youtube.com/watch?v=DHCxsPeLyQk 
 YouTube URL: http://www.youtube.com/watch?v=X1Nh-eYNhxs 

Before you watch the next videos, discuss your thoughts about Abbeys message(s) and their implications for the business world and your place in it.
Now please watch the following videos:

 YouTube URL: http://www.youtube.com/watch?v=-0KqvieRgnU 
 YouTube URL: http://www.youtube.com/watch?v=ozYez0I0Xs8 
 YouTube URL: http://www.youtube.com/watch?v=n_9gI0B4nS4

Based on what youve read in the text about how business messages can use Social Media and electronic messages, consider what would be important when trying to reach Digital Natives? List the important elements that should be considered. If you wanted to use an electronic message that would appeal to both Digital Natives and Digital Immigrants, how do you compose a message that will reach both, and which medium or media would you use? What are other things you would need to consider?  

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