Saudi Electronic University College of Administrative and Financial Sciences ECOM101 — E-commerce Assignment 3 E-commerce Project 2020/2021 Submission: End of week 13, Thursday 15th of April 2021 15 Marks Requirement: In this project, you are required to evaluate one of the websites below based on what you learn from this course and your perspective. The evaluation will cover the different aspects of ECommerce such as business idea, website design, marketing, security … etc. You will need to analyze the business and provide suggestions to improve the current business situation. Current e-commerce businesses: (choose one) 1. 2. 3. 4. www.karazlinen.com/ www.ekuep.com www.sorrah.sa/ www.eyewa.com/sa-ar 5. www.nv.sa/ 6. www.darzan.sa/ 7. www.rewayah.store/ 8. www.etarstore.com/ 9. www.sahaba.store/ 10. www.notahstore.com/ 11. www.natureland.net/ksa_ar/ 12. www.aratopia.sa The following questions require critical thinking to be answered successfully. The answers to these questions will drive the ways of improvement of the current e-commerce business. ? ? ? ? ? 1. Know the business 3.5 marks What is the business? (your choice) What is the idea? (the visioning process) • Introduce the e-commerce business you have chosen. o Provide an overview of the business idea • Product and type of services. o What are the different types of products? Explain o What kinds of services does the online store provide? [ customer service, exchange and return, delivery, and payment options] Explain • Business statement. • Business vision. • Business objective. Where is the money? o What is the company’s business model? o What is the revenue model? Give a general idea of how the business generates revenues Who and where is the target audience? Explain demographics, lifestyle, consumption patterns, etc. Characterize the marketplace. o Size, growth, demographics, structure, competition o Research the market and give an idea about each point ? Describe the content of the business website ? Conduct a SWOT analysis for the business (Explain each point) o At least three points for each ? Develop an e-commerce presence map. o (For example: website, email … etc.) o What activities does the company use these platforms for? (E.g. marketing, customer service, news…etc.) 2. Explain the design of the system 1.5 marks ? Explain in detail the design of the system (business objectives, system functionality, information provided) Business Objective System Functionality Information provided Ex: Display goods Digital Catalog Dynamic text and graphics catalog • What can be improved or added into the system design? 3. Explain the current business e-commerce features 1 mark ? What are the current website features? ? What types of these features can be annoying to customers? Provide pictures. • What can you do to improve the current features on the website? 4. Explain the business e-commerce process 1 marks ? Explain in detail all the steps from the time user enters the website until the final user buys a product. • What can be improved in the process? 5. Site Design 1.5 marks ? Evaluate the website design focusing on the eight most important factors in successful ecommerce site design (ease of use, ease of purchase, simple graphics … etc.). You are required to evaluate each factor. o What can be improved in the site design to be one of the most successful e-commerce websites? 6. Business software 1 marks The development of an e-commerce website requires more interactive functionalities, such as the ability to respond to user input (name and address forms), capturing customer orders for goods and services, clearing credit card transactions on the fly, consolidating price and product databases, and even adjusting advertising on the screen based on user characteristics. ? Explain the different types of software used on the website to perform the current functionalities. • What can be done to improve the software? 7. Payment and Security 1.5 marks ? What are the methods of payment available in the online store? o What other methods can be added? Explain why? ? What are the technologies used on the website to secure the online transactions? o What other technologies can be added? Explain why? ? What is the current privacy policy of the online store? Outline how the information is collected and used? o What can be added to the privacy policy? Explain why? 8. Categorize marketing and advertising strategy and method. 1 mark ? Explain the current online, offline, and social media marketing strategies of the e-commerce business? • What can be done to improve the marketing aspects of the business? 9. Know your competitors. 2 marks ? Choose a website of one competitor in the same industry (locally or globally) and compare it with your chosen company’s site. Indicate why the competitor’s website is better or worse than the chosen company’s website. Provide screenshots with explanation. o What can be done by learning from your competitor’s experience? 10. Conclude your report. 1 mark Summarize the above points and include your recommendation to improve the e-commerce business. Guidelines for the assignment: ? The answer sheet must include the following: o Cover page o Questions o Answers ? Make sure to include the cover page with all information required. One mark will be deducted if there is no cover page ? This is a group project (3-4 students), which is part of your course score. It requires effort, research, and critical thinking. ? You are required to choose one current business from the list. ? Each website can be chosen by one group only. ? Use font Times New Roman, 12 font size ? Use 1.5 line spacing with adjust to all paragraphs (alignment). ? Use the footer function to insert page number. ? Ensure that you follow the APA style in your project and references. ? The minimum number of required references is 5 references using APA style. ? Your whole project report length should be between 2200 to 2800 words. ? You must check the spelling and grammar mistakes before submitting the assignment. ? Up to 20% of the total grade will be deducted for providing a poor structure of assignment. Structure includes these elements paper style, free of spelling and grammar mistakes, referencing and word count. ? Your file should be saved as Word Doc. [Example]: Your name_CRN_ECOM101_ Project Assignment Purchase answer to see full attachment Explanation & Answer: 4 pages Tags: website design government information Industrial Electronics Business Sustainability Electronic Payments Security User generated content is uploaded by users for the purposes of learning and should be used following our company’shonor code & terms of service.

MLA In-Text Citations: The Basics

Guidelines for referring to the works of others in your text using MLA style are covered throughout the MLA Handbook and in chapter 7 of the MLA Style Manual. Both books provide extensive examples, so it’s a good idea to consult them if you want to become even more familiar with MLA guidelines or if you have a particular reference question.

BASIC IN-TEXT CITATION RULES

In MLA Style, referring to the works of others in your text is done using parenthetical citations. This method involves providing relevant source information in parentheses whenever a sentence uses a quotation or paraphrase. Usually, the simplest way to do this is to put all of the source information in parentheses at the end of the sentence (i.e., just before the period). However, as the examples below will illustrate, there are situations where it makes sense to put the parenthetical elsewhere in the sentence, or even to leave information out.

General Guidelines

• The source information required in a parenthetical citation depends (1) upon the source medium (e.g. print, web, DVD) and (2) upon the source’s entry on the Works Cited page.
• Any source information that you provide in-text must correspond to the source information on the Works Cited page. More specifically, whatever signal word or phrase you provide to your readers in the text must be the first thing that appears on the left-hand margin of the corresponding entry on the Works Cited page.

IN-TEXT CITATIONS: AUTHOR-PAGE STYLE

MLA format follows the author-page method of in-text citation. This means that the author’s last name and the page number(s) from which the quotation or paraphrase is taken must appear in the text, and a complete reference should appear on your Works Cited page. The author’s name may appear either in the sentence itself or in parentheses following the quotation or paraphrase, but the page number(s) should always appear in the parentheses, not in the text of your sentence. For example:

Wordsworth stated that Romantic poetry was marked by a “spontaneous overflow of powerful feelings” (263).

Romantic poetry is characterized by the “spontaneous overflow of powerful feelings” (Wordsworth 263).

Wordsworth extensively explored the role of emotion in the creative process (263).

Both citations in the examples above, (263) and (Wordsworth 263), tell readers that the information in the sentence can be located on page 263 of a work by an author named Wordsworth. If readers want more information about this source, they can turn to the Works Cited page, where, under the name of Wordsworth, they would find the following information:

Wordsworth, William. Lyrical Ballads. Oxford UP, 1967.

IN-TEXT CITATIONS FOR PRINT SOURCES WITH KNOWN AUTHOR

For print sources like books, magazines, scholarly journal articles, and newspapers, provide a signal word or phrase (usually the author’s last name) and a page number. If you provide the signal word/phrase in the sentence, you do not need to include it in the parenthetical citation.

Human beings have been described by Kenneth Burke as “symbol-using animals” (3).

Human beings have been described as “symbol-using animals” (Burke 3).

These examples must correspond to an entry that begins with Burke, which will be the first thing that appears on the left-hand margin of an entry on the Works Cited page:

Burke, Kenneth. Language as Symbolic Action: Essays on Life, Literature, and Method. University of California Press, 1966.