”
BMGN N480 Entrepreneurship and Small Business Management

Semester
2, 2011-2012

Business
Plan
Development

Assessment Guidelines
Developed By:
S.Siddartha, DMC, Revised by Beth Higginson
SWC
10/3/2012

Learning Outcomes

02, 03

Assessment Weight

30% of coursework
Business Plan Part 1- 12.5%
Business Plan Part 2 12.5%
Executive Summary and Presentation -5%

Assessment Type:

Group Assignment

Start Date

Week 6

Finish Date Part 1

Week 8 week of April 8th

Finish Date Part 2

Week 12 week of May 6th

Finish Date Executive Summary and Presentation

Week 14 week of May 20th

Table of Contents
.docx#_Toc319243560″”>Preparation.3
.docx#_Toc319243561″”>Division of tasks amongst
members.3
.docx#_Toc319243562″”>Part 1 – Business Plan
Report Part 1 12.5 %..3
.docx#_Toc319243563″”>Contents of Business Plan.3
.docx#_Toc319243564″”>Part 2 – Business Plan
Report Part 2 12.5 %..4
.docx#_Toc319243565″”>Tamaiaz Awards.4
.docx#_Toc319243566″”>Evaluation of Business
Plan.4
.docx#_Toc319243567″”>General Requirements for
Reports produced in Word.4
.docx#_Toc319243568″”>Part 3 Executive
Summary and Presentation 5%..5
.docx#_Toc319243569″”>Executive Summary.5
.docx#_Toc319243570″”>Presentation.5
.docx#_Toc319243571″”>Content of PowerPoint
Presentation.5
.docx#_Toc319243572″”>Project Timelines,
Deliverables and Submission.6
.docx#_Toc319243573″”>Marking
Criteria/Assessment Rubrics.6
.docx#_Toc319243574″”>Academic Honesty.6
.docx#_Toc319243575″”>References/Citation/Bibliography.6
.docx#_Toc319243576″”>Acknowledgement.6
.docx#_Toc319243577″”>Appendices.6
.docx#_Toc319243578″”>Appendix 1 – SWOT Analysis.7
.docx#_Toc319243579″”>Bibliography.8

Preparation

Form groups of 4 or 5 and
brainstorm various business opportunities.
Sign up to your groups on BBVista.
Obtain approval from your teacher

Choose a project leader for
your group

Assign responsibilities to each
team member and create a project timeline. Share this document with your group members
and your teacher
Division
of tasks amongst members

Review project requirement
tasks equally between members. Each
person is responsible for a specific part, but must have a general idea of the
entire presentation.

During this project, if there
is a problem with one team member not completing his/her task, then I would
expect to be notified. In such cases,
the non-performing team member will be required to complete the task individually
with no changes to the scope of the project
Part 1 – Business Plan Report Part
1 12.5 %
Contents of Business Plan
Create a report in Word. Your report will include the following
content:

Details of the Company and Business Goals

Mission Statement
Goals and Objectives
Location
Legal Structure
Resources required/available
SWOT Analysis

Details of Products/Services and market
analysis

Characteristics of
product/service
Characteristics of Target market. Description of process used to arrive
at this information (Market Survey/ Online research, use of secondary
data)
Competitor analysis
Identification of at least 3
risks associated with running this business and how they would be dealt
with.

Organizational Structure, HR plan and
business operations

Summary of investors and
management team
Organization chart for the
first year with summarized job descriptions
Details of compensation plan
for employees, partners and management team. This should be a numeric report created
in MS Excel
Describe the requirements for
daily operations and discuss its management

Marketing Plan

General Marketing strategy for
years 1 and 2
Pricing Strategy
Place/Distribution Strategy
Promotion
Strategy

Part 2 – Business Plan Report
Part 2 12.5 %

1. Include Part 1

2. Financial Plan for 2 years including
a. Source of Funding investment from partners, funds borrowed from
institutions etc.
b. Profit and Loss Statements or Income Statements
c. Balance Sheets
d. Cash Flow for Year 1
All of these should be developed in Excel and copied into the main
report

3. Action Plan
A timeline for
getting the business operational including:
a) short term 6 to 12 months.
This should be in detail
b) medium term 2 to 3 years.
Only a high level plan is required

Tamaiaz Awards
All groups are encouraged to submit their
business plans as an entry to the Tamaiaz Awards in the Entrepreneurship
category. Submission is in the form of a
presentation, a template for which is available on their website.
.tamaiaz.ae/categories_en.htm””>http://www.tamaiaz.ae/categories_en.htm
Evaluation of Business Plan
Each group will be evaluated twicebefore each submission. This will happen during scheduled progress
review meetings with each group.
Attendance at these meetings is mandatory and will add to your grade.
General Requirements for Reports
produced in Word
a. Documents should be created using the HCT Sharjah Report Writing
Guide using APA referencing
b. Spelling errors and language errors must be checked
c. Document must use tables and figures to add value to the report
d. The last section or page must
include a bibliography and the academic honesty statement
e. Presentation must be saved as
YOUR GROUPID Business Name

Part 3 Executive Summary and
Presentation 5%
Executive Summary
Based on your completed business plan
create an executive summary, limited to 2 pages including the following
information:

Business Proposition including
Products/Services

Description of ownership and
role of Management Team

Description of general business
operations and day to day management of the company

Competition

Target Market

Identification of risks and
strategies to manage them

Marketing Research and
Marketing Plan

Summary of Financials
Presentation
Content of PowerPoint Presentation

Create a PowerPoint Presentation
(Elevator Pitch) for the proposed business venture. In this presentation you are required to
include the following content:

Company name
Reasons for creating this
company/ business venture
Summary of Product/Service
Summary of target market
including demographic details.
Summary of Major competitors
Initial estimate of costs for
starting up the business and running it for 1 year:

i.
Fixed Costs

ii.
Variable Costs
Insert a hyperlink to a spreadsheet used to arrive at the figures

Projection of revenues for 2
years

i.
Include assumptions relating to
achieving a target market share in the first year
Insert a hyperlink to a spreadsheet used to arrive at the figures

Summarize feasibility comparing
costs against benefits.
Summarize risks associated with
this business

Project Timelines, Deliverables and Submission

Project guidelines given to students

Week 6 week of March 11th

Business Plan Report – Part
1 submission

Week 8 week of April 8th

Business Plan Report – Part
2 submission

Week 12 – week of May 6th

Executive summary and Presentation

Week 14 week of May 20th

Submission of completed documentation on Vista

May 24th

Marking Criteria/Assessment Rubrics

Each requirement of this assignment will be rated using a rating
scale of 0 to 4

Key To Rating

0 – Not addressed/included
at all

1 – Addressed to some
extent

2 – Mostly well
addressed

3 – Completely
addressed with one omission

4 – Completely
addressed with no omissions

.tamaiaz.ae/categories_en.htm””>http://www.tamaiaz.ae/categories_en.htm

Academic Honesty
As part of this project you will be required to gather information
from various sources. Hence your
documentation will require the following sections:
References/Citation/Bibliography
Where you have used web content, images, templates in doing this
project, then you must acknowledge the source following a standard method of
referencing that you have learnt. Use
APA style referencing.
Acknowledgement
Where you have interviewed key people in the organization to obtain
information, they must be acknowledged. Include name of person, organization
and contact details.
Appendices
Include all supporting documents such as notes from interviews, pictures,
questionnaires and survey documents

Appendix 1 – SWOT Analysis
Factors to consider when evaluating your strengths and weaknesses (Burns, 2011)

Your personal characteristics
strengths and weaknesses

How good is your team?

Do you have the skills and
money to put into this business

What will be your problem areas
should you set up your business and grow?
Factors to consider when evaluating your opportunities and threats (Burns, 2011)

How unique is your
product/service?

What is the situation of the
market? Is it growing? Are tastes of people changing

Do you have a good knowledge of
your competitors

What are the changes to PEST
factors (political, economic, sociocultural and technological factors) that are
likely to affect your business either positively or negatively?

Are there legal factors that
can help you or work against you?

Are there any barriers to
entry?

Are there close substitutes to
your product/service? How will this
affect your proposed business

How good are your suppliers?
Are they reliable?

Bibliography
Burns, P. (2011). Entrepreneurship
and Small business. Start-up, growth and maturity. 3rd edition. UK:
Palgrave.
HCT. (n.d.). HCT portal. Retrieved
March 10, 2012, from https://portal.hct.ac.ae/sites/pnp/cass/Pages/lp201.aspx

BMGN N480 Entrepreneurship and Small Business ManagementSemester
2, 2011-2012Business
Plan
Development Assessment Guidelines
Developed By:S.Siddartha, DMC, Revised by Beth Higginson
SWC10/3/2012Learning Outcomes02, 03Assessment Weight30% of courseworkBusiness Plan Part 1- 12.5% Business Plan Part 2 12.5%Executive Summary and Presentation -5%Assessment Type:Group AssignmentStart Date Week 6Finish Date Part 1Week 8 week of April 8thFinish Date Part 2Week 12 week of May 6thFinish Date Executive Summary and PresentationWeek 14 week of May 20thTable of Contents.docx#_Toc319243560″”>Preparation.3.docx#_Toc319243561″”>Division of tasks amongst
members.3.docx#_Toc319243562″”>Part 1 – Business Plan
Report Part 1 12.5 %..3.docx#_Toc319243563″”>Contents of Business Plan.3.docx#_Toc319243564″”>Part 2 – Business Plan
Report Part 2 12.5 %..4.docx#_Toc319243565″”>Tamaiaz Awards.4.docx#_Toc319243566″”>Evaluation of Business
Plan.4.docx#_Toc319243567″”>General Requirements for
Reports produced in Word.4.docx#_Toc319243568″”>Part 3 Executive
Summary and Presentation 5%..5.docx#_Toc319243569″”>Executive Summary.5.docx#_Toc319243570″”>Presentation.5.docx#_Toc319243571″”>Content of PowerPoint
Presentation.5.docx#_Toc319243572″”>Project Timelines,
Deliverables and Submission.6.docx#_Toc319243573″”>Marking
Criteria/Assessment Rubrics.6.docx#_Toc319243574″”>Academic Honesty.6.docx#_Toc319243575″”>References/Citation/Bibliography.6.docx#_Toc319243576″”>Acknowledgement.6.docx#_Toc319243577″”>Appendices.6.docx#_Toc319243578″”>Appendix 1 – SWOT Analysis.7.docx#_Toc319243579″”>Bibliography.8
Form groups of 4 or 5 and
brainstorm various business opportunities.
Sign up to your groups on BBVista.
Obtain approval from your teacher
Choose a project leader for
your group
Assign responsibilities to each
team member and create a project timeline. Share this document with your group members
and your teacher
Review project requirement
tasks equally between members. Each
person is responsible for a specific part, but must have a general idea of the
entire presentation.
During this project, if there
is a problem with one team member not completing his/her task, then I would
expect to be notified. In such cases,
the non-performing team member will be required to complete the task individually
with no changes to the scope of the projectCreate a report in Word. Your report will include the following
content:1. Include Part 12. Financial Plan for 2 years includinga. Source of Funding investment from partners, funds borrowed from
institutions etc.b. Profit and Loss Statements or Income Statementsc. Balance Sheetsd. Cash Flow for Year 1All of these should be developed in Excel and copied into the main
report3. Action PlanA timeline for
getting the business operational including:a) short term 6 to 12 months.
This should be in detailb) medium term 2 to 3 years.
Only a high level plan is requiredAll groups are encouraged to submit their
business plans as an entry to the Tamaiaz Awards in the Entrepreneurship
category. Submission is in the form of a
presentation, a template for which is available on their website. .tamaiaz.ae/categories_en.htm””>http://www.tamaiaz.ae/categories_en.htmEach group will be evaluated twicebefore each submission. This will happen during scheduled progress
review meetings with each group.
Attendance at these meetings is mandatory and will add to your grade.a. Documents should be created using the HCT Sharjah Report Writing
Guide using APA referencing b. Spelling errors and language errors must be checked c. Document must use tables and figures to add value to the reportd. The last section or page must
include a bibliography and the academic honesty statement e. Presentation must be saved as
YOUR GROUPID Business NameBased on your completed business plan
create an executive summary, limited to 2 pages including the following
information:
Business Proposition including
Products/Services
Description of ownership and
role of Management Team
Description of general business
operations and day to day management of the company
Competition
Target Market
Identification of risks and
strategies to manage them
Marketing Research and
Marketing Plan
Summary of Financials
i.
Fixed Costs
ii.
Variable CostsInsert a hyperlink to a spreadsheet used to arrive at the figures
i.
Include assumptions relating to
achieving a target market share in the first yearInsert a hyperlink to a spreadsheet used to arrive at the figuresProject guidelines given to studentsWeek 6 week of March 11thBusiness Plan Report – Part
1 submissionWeek 8 week of April 8thBusiness Plan Report – Part
2 submissionWeek 12 – week of May 6thExecutive summary and Presentation Week 14 week of May 20thSubmission of completed documentation on VistaMay 24thEach requirement of this assignment will be rated using a rating
scale of 0 to 4 Key To Rating 0 – Not addressed/included
at all1 – Addressed to some
extent2 – Mostly well
addressed 3 – Completely
addressed with one omission4 – Completely
addressed with no omissions.tamaiaz.ae/categories_en.htm””>http://www.tamaiaz.ae/categories_en.htm
As part of this project you will be required to gather information
from various sources. Hence your
documentation will require the following sections:Where you have used web content, images, templates in doing this
project, then you must acknowledge the source following a standard method of
referencing that you have learnt. Use
APA style referencing. Where you have interviewed key people in the organization to obtain
information, they must be acknowledged. Include name of person, organization
and contact details.Include all supporting documents such as notes from interviews, pictures,
questionnaires and survey documentsFactors to consider when evaluating your strengths and weaknesses (Burns, 2011)
Your personal characteristics
strengths and weaknesses
How good is your team?
Do you have the skills and
money to put into this business
What will be your problem areas
should you set up your business and grow?Factors to consider when evaluating your opportunities and threats (Burns, 2011)
How unique is your
product/service?
What is the situation of the
market? Is it growing? Are tastes of people changing
Do you have a good knowledge of
your competitors
What are the changes to PEST
factors (political, economic, sociocultural and technological factors) that are
likely to affect your business either positively or negatively?
Are there legal factors that
can help you or work against you?
Are there any barriers to
entry?
Are there close substitutes to
your product/service? How will this
affect your proposed business
How good are your suppliers?
Are they reliable?
Burns, P. (2011). Entrepreneurship
and Small business. Start-up, growth and maturity. 3rd edition. UK:
Palgrave.HCT. (n.d.). HCT portal. Retrieved
March 10, 2012, from https://portal.hct.ac.ae/sites/pnp/cass/Pages/lp201.aspx”