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Final Marketing Plan

Final Marketing Plan

Marketing Plan[WLOs: 1, 2, 3, 5] [CLOs: 1, 2, 3, 4, 5]ReadWeek 5 LectureChapter 9 of the course text,Principles of MarketingChapter 10 of the course text,Principles of MarketingIt is recommended you review the course text and other resources read or watched throughout this course.Throughout this course you have explored all of the elements of a marketing plan. Now it is time to put your marketing plan together for the company you selected for your marketing manager internship.DirectionsClickeach tab to review the instructions to complete and submit your project.Formatting RequirementsFolio SubmissionWaypoint SubmissionFormatting RequirementsThe Marketing Plan final project paperMust be nine to 11 double-spaced pages in length (not including title and references pages or slides) and formatted according toAPA Style(Links to an external site.)as outlined in the Writing Center’sAPA Formatting for Microsoft Word(Links to an external site.)resource.Must include a separate title page and slide with the following:Title of project in bold fontSpace should be between title and the rest of the information on the title page.Student’s nameName of institution (Ashford University)Course name and numberInstructor’s nameDue dateMust utilize academic voice. See theAcademic Voice(Links to an external site.)resource for additional guidance.Must include an introduction and conclusion paragraph and subject headers for all parts, sections, and subsections. Your introduction paragraph needs to end with a clear thesis statement that indicates the purpose of your paper.For assistance on writingIntroductions & Conclusions(Links to an external site.)as well asWriting a Thesis Statement(Links to an external site.), refer to the Writing Center resources.Must use at least four scholarly or credible sources in addition to the course text.TheScholarly, Peer-Reviewed, and Other Credible Sources(Links to an external site.)table offers additional guidance on appropriate source types. If you have questions about whether a specific source is appropriate for this assignment, please contact your instructor. Your instructor has the final say about the appropriateness of a specific source for a particular assignment.To assist you in completing the research required for this assignment, view thisUniversity of Arizona Global Campus Library Quick “˜n’ Dirty(Links to an external site.)tutorial, which introduces the Ashford University Library and the research process, and provides some library search tips.Must document any information used from sources in APA Style as outlined in the Writing Center’sAPA: Citing Within Your Paper(Links to an external site.)guide.Carefully review theGrading Rubric(Links to an external site.)for the criteria that will be used to evaluate your assignment.

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