Your first task this week is to analyze the social media presence(s) for a company or organization of your choosing. This assignment is the beginning of a three week project that culminates in you writing a social media style and content guide for a fictional company (more on that in the other assignment sheet for the week). The first step, i.e. this assignment, in this project is to understand the rhetorical moves a company might make when formatting and creating their online content. Remember, when analyzing rhetoric, you want to focus on how an author is composing instead of focusing on what they are composing. This is the difference between rhetoric and summary. Social Media Analysis: At least one to one and a half pages, single-spaced in report format, e.g., single-spaced, headings, multiple paragraphs, etc. Think about one of your favorite companies/organizations, or a company/organization where you might like to work and analyze their social media presences AND engagement. Review at least the last six months of their social media activity on each platform. If the company/organization has fewer than ten posts in the last six months or does not engage with their audience in at least half of their posts, choose another more active company/organization. As you review their social media presence(s), be sure to address things like what sort of social media presence does this company have, i.e. Facebook, Twitter, Instagram, SnapChat, TikTok, etc.? As you read through their feeds, take note of how often they post. What is the average length of the posts? Do the posts include photos or other media? Who do the posts seem to be addressing (be specific here)? What purpose do the posts seem to serve? Are the posts addressing some specific cultural moment? If so, do they seem to be doing it well? What is the tone of the posts overall? Which rhetorical appeals, i.e. logos, ethos, pathos, does the company/organization seem to use the most in their posts? Do you notice any differences in content between platforms? What are these differences? For engagement, consider how the company/organization you chose interacts with their audience online? As you read through their feeds, take note of how they engage with customers who have responded to their posts or who address their account directly. What sort of tone does the company/organization take when responding to their audience? How can you tell? What seems to be their purpose in responding to customers? Again, how can you tell? What do you think of the way the company interacts with customers? Does their approach encourage you to contribute? Why or why not? Do you believe that customers feel seen and heard online? Again, why or why not? What kinds of things might the company do to make their social media presences more engaging? Kruschek Spring 2022 LMC 3403 Case Three: Social Media Analysis Due Dates 3/5: Social Media Analysis Due by 11:59pm Activity Your first task this week is to analyze the social media presence(s) for a company or organization of your choosing. This assignment is the beginning of a three week project that culminates in you writing a social media style and content guide for a fictional company (more on that in the other assignment sheet for the week). The first step, i.e. this assignment, in this project is to understand the rhetorical moves a company might make when formatting and creating their online content. Remember, when analyzing rhetoric, you want to focus on how an author is composing instead of focusing on what they are composing. This is the difference between rhetoric and summary. Social Media Analysis: At least one to one and a half pages, single-spaced in report format, e.g., single-spaced, headings, multiple paragraphs, etc. Think about one of your favorite companies/organizations, or a company/organization where you might like to work and analyze their social media presences AND engagement. Review at least the last six months of their social media activity on each platform. If the company/organization has fewer than ten posts in the last six months or does not engage with their audience in at least half of their posts, choose another more active company/organization. As you review their social media presence(s), be sure to address things like what sort of social media presence does this company have, i.e. Facebook, Twitter, Instagram, SnapChat, TikTok, etc.? As you read through their feeds, take note of how often they post. What is the average length of the posts? Do the posts include photos or other media? Who do the posts seem to be addressing (be specific here)? What purpose do the posts seem to serve? Are the posts addressing some specific cultural moment? If so, do they seem to be doing it well? What is the tone of the posts overall? Which rhetorical appeals, i.e. logos, ethos, pathos, does the company/organization seem to use the most in their posts? Do you notice any differences in content between platforms? What are these differences? For engagement, consider how the company/organization you chose interacts with their audience online? As you read through their feeds, take note of how they engage with customers who have responded to their posts or who address their account directly. What sort of tone does the company/organization take when responding to their audience? How can you tell? What seems to be their purpose in responding to customers? Again, how can you tell? What do you think of the way the company interacts with customers? Does their approach encourage you to contribute? Why or why not? Do you believe that customers feel seen and heard online? Again, why or why not? What kinds of things might the company do to make their social media presences more engaging? Purchase answer to see full attachment Explanation & Answer: 1 Page Tags: company marketing business Student has agreed that all tutoring, explanations, and answers provided by the tutor will be used to help in the learning process and in accordance with our company’shonor code & terms of service.

MLA In-Text Citations: The Basics

Guidelines for referring to the works of others in your text using MLA style are covered throughout the MLA Handbook and in chapter 7 of the MLA Style Manual. Both books provide extensive examples, so it’s a good idea to consult them if you want to become even more familiar with MLA guidelines or if you have a particular reference question.

BASIC IN-TEXT CITATION RULES

In MLA Style, referring to the works of others in your text is done using parenthetical citations. This method involves providing relevant source information in parentheses whenever a sentence uses a quotation or paraphrase. Usually, the simplest way to do this is to put all of the source information in parentheses at the end of the sentence (i.e., just before the period). However, as the examples below will illustrate, there are situations where it makes sense to put the parenthetical elsewhere in the sentence, or even to leave information out.

General Guidelines

• The source information required in a parenthetical citation depends (1) upon the source medium (e.g. print, web, DVD) and (2) upon the source’s entry on the Works Cited page.
• Any source information that you provide in-text must correspond to the source information on the Works Cited page. More specifically, whatever signal word or phrase you provide to your readers in the text must be the first thing that appears on the left-hand margin of the corresponding entry on the Works Cited page.

IN-TEXT CITATIONS: AUTHOR-PAGE STYLE

MLA format follows the author-page method of in-text citation. This means that the author’s last name and the page number(s) from which the quotation or paraphrase is taken must appear in the text, and a complete reference should appear on your Works Cited page. The author’s name may appear either in the sentence itself or in parentheses following the quotation or paraphrase, but the page number(s) should always appear in the parentheses, not in the text of your sentence. For example:

Wordsworth stated that Romantic poetry was marked by a “spontaneous overflow of powerful feelings” (263).

Romantic poetry is characterized by the “spontaneous overflow of powerful feelings” (Wordsworth 263).

Wordsworth extensively explored the role of emotion in the creative process (263).

Both citations in the examples above, (263) and (Wordsworth 263), tell readers that the information in the sentence can be located on page 263 of a work by an author named Wordsworth. If readers want more information about this source, they can turn to the Works Cited page, where, under the name of Wordsworth, they would find the following information:

Wordsworth, William. Lyrical Ballads. Oxford UP, 1967.

IN-TEXT CITATIONS FOR PRINT SOURCES WITH KNOWN AUTHOR

For print sources like books, magazines, scholarly journal articles, and newspapers, provide a signal word or phrase (usually the author’s last name) and a page number. If you provide the signal word/phrase in the sentence, you do not need to include it in the parenthetical citation.

Human beings have been described by Kenneth Burke as “symbol-using animals” (3).

Human beings have been described as “symbol-using animals” (Burke 3).

These examples must correspond to an entry that begins with Burke, which will be the first thing that appears on the left-hand margin of an entry on the Works Cited page:

Burke, Kenneth. Language as Symbolic Action: Essays on Life, Literature, and Method. University of California Press, 1966.