“Question
1
10 / 10 pts
Give an example of how Social Media create
a “”Cultural Shift””

Question 2
What is PUSH versus PULL marketing? Provide
detailed example.

Question 3
Is content king? Why/Why Not? What really
matters in 2013?

Question 4
Explain why your grandparents might be more
successful in business than the current generation of marketers?

Question 5
What are small town rules Gary refers to….

Question 6
0 / 10 pts
How does one “”Get Beyance”” with
one’s customers?

Question 7
What is the difference between the Thank You
Department and Customer Service Department?

Question 8
What is happening with Email and Banner
Advertising?

Question 9
How do “”Marketers RUIN Everything?””

Question 10
Is the intent to purchase higher or lower on
Google (compared to social media)

Question 11
Describe a social media information system?

Question 12
How does mobility impact social media
economics?

Question 13
How can organizations manage the risks of
social media?

Question 14
Does social media impact social capital?
Question
110 / 10 ptsGive an example of how the Social Media create
a “”Cultural Shift”” Question 2What is PUSH versus PULL marketing? Provide
detailed example. Question 3Is content king? Why/Why Not? What really
matters in 2013? Question 4Explain why your grandparents might be more
successful in business than the current generation of marketers? Question 5What are small town rules Gary refers to…. Question 60 / 10 ptsHow does one “”Get Beyance”” with
one’s customers? Question 7What is the difference between the Thank You
Department and Customer Service Department? Question 8What is happening with Email and Banner
Advertising? Question 9How do “”Marketers RUIN Everything?”” Question 10Is the intent to purchase higher or lower on
Google (compared to social media) Question 11Describe a social media information system? Question 12How does mobility impact social media
economics? Question 13How can organizations manage the risks of
social media? Question 14Does social media impact social capital?”